#razoo101: a guide for nonprofits
DESCRIPTION
Join us for our bi-weekly #Razoo101 webinars: www.razoo.com/webinarsTRANSCRIPT
Razoo 101:
A Guide for Nonprofits
Webinar
!• Creating meaningful giving
experiences and making it
easier for donors to support
the causes they care about
• $200 million+ in donations
• 30,000+ nonprofits
• 60+ Giving Days
Razoo’s Mission
Who Am I?
!Beandrea
Razoo Support Specialist
Email: [email protected]
Twitter: @razoo
Facebook.com/RazooGiving
• Claim !
• Customize !
• Manage !!
Overview
Step 1: Claim
• Search for your nonprofit in the Razoo database
!• Request admin access: www.razoo.com/claim
!• 1-2 business days !• 10 > administrators per
nonprofit
Step 2: Customize
!• Setup your page through
the Customization Tabs !• Edit and Images/Video is
where most of the setup happens !
Edit : Summary
!!
!!!
!• Enter a brief description of
your organization’s mission !• 140 character limit !!!
Edit: Tell Your Story
!• Communicate impact of small
donations
$100 1 veterinary check-up
$75 1 cat adoption fee
$50 2 inoculations
$25 1 month of prescriptions
$10 10 cans of cat food
Edit: Suggested Donations
Edit: Suggested Donations
• Images are powerful !• Use lots of imagery
Customize: Images/Video
• Fundraisers with at least one image raise 2x more money than those without
!
Customize: Images/Video
!• Videos provide a
memorable, shareable, multimedia experience, and don’t have to be fancy to be effective.
!
!
Customize: Video
• Fundraisers with at least one video raise 2x more money than those without
Customize: Video
Make a video
Customize: Video
Customize: Thank Donors
• Thank donors twice as often as you ask them to give.
!• Treatment of donors 2-5 days after giving can turn one-time donors into repeat donors.
Customize: Thank Donors
Customize: Share
Share early! Share often! !• Email is most effective for
sharing a fundraiser !• Email has highest donor
conversion rates of any form of communication
Customize: Share
Customize: Share
Customize: Share
• The first few days of any fundraiser are critical to its success. !!!
• Fundraisers receiving their first donation during the first three days are far more likely to hit their goal, regardless of campaign length.
!!!
support.razoo.com
Kick things off with a bang!
Customize: Share
Customize: Matching
Customize: Matching
Customize: Matching
Appears below ‘Donate Now’ box
Customize: Cause Setup
• Donations Report
• Disbursement Report
Manage
20+ fields tracking donations: • Timestamp • Donor contact info • Processing charge details (4.9%)
Manage: Donations
• Download Donations Report to Excel CSV
Manage: Donations
• How: Check via snail mail or EFT • When:
• Calendar month *after* donation is made on 10th of the month
• EFT 2x/month on 10th & 25th
!
Manage: Disbursements
Manage: Disbursements
Q & A
Chat questions using the Gotomeeting Control Panel
• Projects & Fundraisers • Teams • Resources
More Features
Projects !
Projects = Nonprofit Admins !!!!!!!
Fundraisers !
Fundraisers = ! Any Razoo user
• Leaderboard for a group of fundraisers
!• Tracks overall progress of group & individual
!• Encourage friendly competition for walkathons, marathons, service trips, etc.
Teams
Teams
• Bedlam Theatre in MN locked their director in a cage during a 24-hour Giving Day.
!• Each donation
counted toward a reward – water, food, stretch break, etc.
!• Raised over $6,000 in
24 hours
Get Creative!
Resources !!• YouTube Tutorials – RazooGiving
• news.razoo.com – Tips, updates
• support.razoo.com – FAQs
!
Success Stories !!
• Big Cat Rescue !• TURN Community Services !• Women Stepping Up on
#GivingTuesday (Women’s Foundation of CA)
!• Many more! !
