rbr property consultants marketing guide
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RBR Property Consultants Marketing GuideTRANSCRIPT
THE TEAMWhat to expect when selling with
RBR Property Consultants
Expect professional, personalised service from experts who know the Tweed/
Coolangatta property market. RBR Property Consultants are totally committed
to working on your behalf. They deliver the results you deserve, and that
ultimately means the best possible price.
Due to our unique structure, exceptional employee dedication, use of
technology and clever marketing strategy, we have been able to repeatedly
over-deliver to both owners and buyers on a consistent basis. Our business
is built on exceeding clients’ expectations, and that’s why so many people
choose us each year to sell their property.
Our Marketing
Through the creative use of marketing, our company, our website and the street
presence of our sales offi ce, we will show your property to its full potential. All
this activity is designed with one thing in mind, selling your property for the best
possible price. The more potential buyers we attract, the greater the
competition. Competition that will drive a higher price for your property.
Our marketing, including photographs, and copy writing, will work together to
best present your property. We offer vendors a myriad of advertising package
choices. RBR Property Consultants also has its own full colour magazine, Your
Home, which is an impressive quarterly publication offering you an
unprecedented opportunity to present your property alongside lifestyle features.
We don’t just put your property on the market, we sell it.
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AGENCY AGREEMENTS
Exclusive Agency Agreement
An exclusive agency agreement is a commitment from one agent to
actively market your property for a set period of time. Under this
arrangement the property will be promoted to the market at
predetermined asking price. Under an exclusive agency agreement you
have total commitment from your agent to get your property sold.
Sale by Public Auction
Sale of property by auction is marketing your property without a price.
This eliminates the possibility of underselling your property and ensures
you are not overpriced.
An Auction Advertising Program is an impressive demonstration of your
commitment to sell, with a targeted marketing campaign intended to
saturate specifi c buyers in the market. Motivated purchasers like to
know that they are dealing with a motivated vendor.
The unconditional cash contract of sale will be on your terms and
conditions. There are no contract failures due to fi nance and the
auction date creates a sense of urgency yet still allows purchasers
ample time to complete their own inquiries and arrange fi nance.
Open Agency Agreement
This method of sale involves listing your property for sale with many
agents. Many owners believe that this increases their chance of a
successful sale, when in fact the opposite is true. There is a lack of
commitment from the agents, as no one in particular is in control of
marketing your property to potential buyers. Many different agencies
accessing your property also increase the level of risk to the security of
your property.
BUYERS WHERE THEY COME FROM?
internet exposure
rainbowbayrealty.com.au »realestate.com.au »domain.com.au »investors.com.au »statistics via vendor login »
COMPLIMENTARY MARKETING
ebrochures
sent to combined » sales team database
new listing »open homes »price adjustments »
buyer matching
buyer match with suit » able buyers registered
with RBR Property
Consultants
monthly newsletter
local exposure to agents area »agents database »potential sellers »buyers »local business owners »
COMPLIMENTARY MARKETING
window card
customised for your specifi c property »30,000 holiday visitors each year »24/7 exposure »exposure to local, interstate and international »
guests
world famous holiday location »
colour brochure
made available to all buyers at open homes as » well as personal inspections
customised for your specifi c property »
just listed
500 mailed out to surrounding homes »40 mailout to absentee investors »10 for direct distribution »
INTERNET MARKETING
FEATURE PROPERTY - realestate.com
SIGNAGE
RBR Stockboard
ABC Photo Sign Board
Week1
Double Exposure Photosign $ 198.00
Professional Media Package $ 476.00
16 Digital Images
3 x 360 Degree Virtual Tour
1 x Elevated Photo
1 x Floor Plan Interactive with images
Property Image Cast
Internet $ FREE
Feature Property 3 months - Realestate.com $ 225.00
Your home magazine $ 240.00
Mail out - Absentee $FREE
Database Buyer Email $FREE
Letter Box Drop 550 $FREE
100x Full Gloss Professional Brochures $ 93.50
Colour Brochures $FREE
High Quality Window Card $FREE
Vendor Reports $FREE
RainbowBayRealty.com.au website $FREE
Week2
Daily News Full Page Ad $ 600.00
Week4
Daily News Full Page Ad $ 600.00
Week6
Daily News Full Page Ad $ 600.00
Week8
Daily News Full Page Ad $ 600.00
TOTAL INVESTMENT $3,632.50
DIAMOND PACKAGE
PLATINUM PACKAGE
Week1
ABC Photosign $ 198.00
Professional Media Package $ 377.00
16 Digital Images
1 x Elevated Photo
1 x Floor Plan Interactive with images
Internet $ FREE
Feature Property 3 months - Realestate.com $ 225.00
Your home magazine $ 240.00
Mail out - Absentee $FREE
Database Buyer Email $FREE
Letter Box Drop 550 $FREE
100x Full Gloss Professional Brochures $ 93.50
Colour Brochures $FREE
High Quality Window Card $FREE
Vendor Reports $FREE
RainbowBayRealty.com.au website $FREE
Week2
Daily News Full Page Ad $ 600.00
Week4
Daily News Half Page $ 300.00
Week6
Daily News Full Page Ad $ 600.00
Week8
Daily News Half Page $ 300.00
TOTAL INVESTMENT $2,933.50
GOLD PACKAGE
Week1
ABC Photosign $ 198.00
Professional Media Package $ 302.00
10 Digital Images
1 x elevated shot
1 x Floor Plan interactive with images
Internet $FREE
Feature Property 3 months - Realestate.com $ 225.00
Your Home Magazine $ 120.00
Mail out - Absentee $FREE
Database Buyer Email $FREE
Letter Box Drop 550 $FREE
Colour Brochures $FREE
High Quality Window Card $FREE
Vendor Reports $FREE
Week2
Daily News Half Page Ad $ 300.00
Week4
Daily News Quarter Page Ad $ 150.00
Week6
Daily News Half Page Ad $ 300.00
Week8
Daily News Quarter Page Ad $ 150.00
TOTAL INVESTMENT $1745.00
Week1
ABC Photosign $198.00
Professional Media Package $215.00
8 Digital Images
1 x Floorplan
Internet $FREE
Feature Property On Realestate.com $105.00
Mail out - Absentee $FREE
Database Buyer Email $FREE
Letter Box Drop 550 $FREE
Colour Brochures $FREE
High Quality Window Card $FREE
Vendor Reports $FREE
Week2
Daily News Quarter Page Ad $150.00
Week4
Daily News Quarter Page Ad $150.00
Week6
Daily News Quarter Page Ad $150.00
Week8
Daily News Quarter Page Ad $150.00
TOTAL INVESTMENT $1118.00
SILVER PACKAGE
BRONZE PACKAGE
Week1
Stockboard $FREE
Professional Media Package $215.00
8 Digital Images
1 x fl oorplan
Internet $FREE
Feature Property On Realestate.com $105.00
Your Home Magazine $120.00
Mail out - Absentee $FREE
Database Buyer Email $FREE
Letter Box Drop 550 $FREE
Colour Brochures $FREE
High Quality Window Card $FREE
Vendor Reports $FREE
TOTAL INVESTMENT $440.00
Coolangatta 5/61 Garrick Street,
• Panoramic ocean views from Fingal to Point Danger
• Large 63m2 tiled balcony with timber cedar ceiling
• Quality craftmanship, innovative design and the latest in technology
• 236m2 of pure luxury in this one per floor apartmnet Proudly Presented By
0401 197 00007 5589 8612
Prime hillside location with stunning views
Owners instructions are to sell on or before Auction Day!
OPENInspect: Saturday 10:30am - 11amAuction on site Saturday, 6th December 11.00am qld
4 3 2 1
Coolangatta
Ben Gazal
ADVERTISING - FULL PAGE LAYOUT
ADVERTISING - HALF PAGE
NEWSPAPER DISTRIBUTION
Distribution Newspapers
gold coast mail ( reaches 28,289 week )
border mail ( reaches 38,827 week )
tweed mail ( reaches Mon-Fri 4,783 Sat
5,483 )
Distribution Area
reaches 77,382 people a week