rbte breakfast seminar - gsma presentation
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TRANSCRIPT
© Proxama 2014
Paul Crutchley, Strategic Engagement Director, GSMA
Evolving the Ecosystem for Digital Commerce
© Proxama 2014
Digital Commerce - mobile operator status Operator co-operation in market is growing globally Showing the benefits to industries of Digital Commerce Consistency and developing scale using Digital Commerce is a focus
Enablement‘ecosystem’‘collaboration’‘technical development’
Adoption and Scale‘establish joint common vision’‘develop value proposition’‘requires detailed knowledge’‘consistent approach’‘technology disruptors/enablers’‘simplicity for consumers’
Ach
ieving
scale
2012 2013 2014
© Proxama 2014
Global collaboration with retail & best practice
Brazil launches NFC transit Rio Card to support access to mass transit services
Brazil launches NFC transit Rio Card to support access to mass transit services
Mobile network operator Vodafone is launching a pre-commercial prepaid payments trial in New Zealand, in partnership with Visa and Bank of New Zealand (BNZ)
Mobile network operator Vodafone is launching a pre-commercial prepaid payments trial in New Zealand, in partnership with Visa and Bank of New Zealand (BNZ)
In Japan, McDonald's and NTT DoCoMo, announced they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai™ e-wallet services
In Japan, McDonald's and NTT DoCoMo, announced they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai™ e-wallet services
Telefónica Czech Republic has announced the full commercial launch of its NFC mobile payments service.The rollout is taking place in conjunction with MasterCard and GE Money Bank
Telefónica Czech Republic has announced the full commercial launch of its NFC mobile payments service.The rollout is taking place in conjunction with MasterCard and GE Money Bank
NFC Launch in Russian Transportation with the Top 4 Mobile Operators
MTS and MasterCard launch co-branded NFC smartphone
NFC Launch in Russian Transportation with the Top 4 Mobile Operators
MTS and MasterCard launch co-branded NFC smartphone
In Canada, EnStream was created to deliver payment capability over the mobile handset. It’s evolving to become a common mobile commerce interface between Canada's mobile carriers and the Canadian ecosystem for NFC transactions
In Canada, EnStream was created to deliver payment capability over the mobile handset. It’s evolving to become a common mobile commerce interface between Canada's mobile carriers and the Canadian ecosystem for NFC transactions
© Proxama 2014
Consistently enabling interoperability
3rd PartyApp
MNOWallet
PhysicalWorld
DigitalWorld
I know what
I know how
Enable
Support ecosystem
implementation
Simplify on-boarding
and enablement
Understand customer Journey
Ecosystem, market
value chain analysis
ConsistentAPI’s
Support ecosystem
implementation
Simplify on-boarding
and enablement
Understand customer Journey
Ecosystem, market
value chain analysis
ConsistentAPI’s
I know what
I know how
© Proxama 2014
GSMA engagement and co-operation process
Determine ‘hooks and
commonality’ to enable business. (Business, Enablers,
Implementation)
Understand and document
vertical business and requirements
Engage with 3rd party business and ecosystems
Discover ideal customer journey from start to finish (e.g. retailing)
Determine key areas or ‘hooks’ of
commonality to work on
collaboratively
Formation of business
partnerships and industry
associations
Development of collaborative
touchpoints, in business & technology
Build business propositions,
understand market conditions, technology
and highlight the opportunity
Develop Proof of Concepts
(where applicable)
© Proxama 2014
Consumer Benefits“I enjoy receiving offers that are relevant to me both in terms of the product, value and timing of them. The wallet makes these more accessible and I don’t forget them!”
Merchant Benefits“I know who engaged with each coupon and who didn’t. I understand the effectiveness of each campaign and I can prove the ROI to my business and my suppliers”
COUPONS & OFFERS
© Proxama 2014
Consumer Benefits“Easy way to earn something back at the stores I use day to day. I like getting a ‘freebie’ from time to time it makes me feel valued as a good customer. I really like the simplicity”
Merchant Benefits“The proposition is simple and easy to understand – for both consumers and staff. I can reward my routine consumers with a straightforward and low risk economic model”
STAMP CARD
© Proxama 2014
Consumer Benefits“I like getting offers that are relevant to me and I like being able to store them in my wallet so I don’t forget them when I come back in store”
Merchant Benefits“I can plan the campaign precisely and I am in control of who receives which offer and when. The one to one targeting coupled with timely delivery and precise ROI means I can justify supplier funding”
INSTANT REWARD
© Proxama 2014
RBTE Couponing & Loyalty
© Proxama 2014
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Thank you.
Retail Breakfast Seminar Couponing & Loyalty