W W W . R E A L L Y C L E V E R . C O M . A U

B R A N D I N G + M A R K E T I N G + S O C I A L M E D I A T I P S + S T R A T E G I E S

M A K E A L A S T I N G

I M P R E S S I O N

Bui ld a brand you love .

Deve lop your unique va lue propos i t ion and pos i t ion ing

to create the u l t imate brand ident i t y.

Enhance brand awareness with imager y, tone and

t ypography of your brand .

Take the message to the masses , a rmed with ins ight s on

market ing and socia l media p lat forms .

B R A N D I N G I D E N T I T Y

R E S E A R C H R E S E A R C H R E S E A R C H

What do you s tand for?

What set s you apar t f rom your compet it ion .

How do you want to present yourse lf ?

What is the compet it ion doing?

What is the so lut ion you are provid ing?

A U T H E N T I C I T Y

C O N S I S T E N C Y

D E V E L O P I N G Y O U R I D E N T I T Y

Who is your customer, why are they buying your product or service. Dig deep, ask for feedback from your peers, your cl ients and

mentors.

Where do they look to for inspirat ion, what engages them.

Be true to yourself and your values.

Develop your story - people by the WHY not the what.

Emotion dr iv ing branding and customer engagement are key.

Consistency comes f rom knowing who you are as a brand. What you stand for. What you care about. What your products or

services do for people.

Once you have this nai led down it’s t ime to focus on the key elements that wi l l make up your brand ident ity.

C O L O U R

T Y P O G R A P H Y

T A G - L I N E S O R P O S I T I O N I N G

S T A T E M E N T

I M A G E R Y

A D D I T I O N A L B R A N D I N G E L E M E N T S

S U B M A R K V O I C E

L O G O

These two branding concepts show how different elements can affect the overal l look of your brand.

Simpl icity is key.

Don’t over compl icate your core branding. Think Apple, Nike etc.

Monotone or 2 colours at most.

The words you use convey a strong message about what your stand for.

Are you playful and energetic, or cheeky and i r reverent? Ensure you ident i fy the tone you want to set as this wi l l inf luence the look and feel of your logo and addit ional brand elements.

Many people agonize over the name of their brand. In real i ty, the actual words become secondary once you establ ish the

other elements that make up your brand.

Register ing your business name and secur ing your domain must be the pr ior i ty before you set yourself up for disappointment.

L O G OY O U R V O I C E

W H A T S I N A N A M E

Developing a tag-l inethat can be added to yourlogo can add furtherident ity to your brand.

The use of texture or patterns,can also help create a strong cohesive visual message.

A s imple watermark var iat ion of your core logo that can be used over imagery where the ful l logo would dist ract.

One colour only.

Varying transparency

The type of photography you use on your website, your market ing mater ials and your social media posts should be consistent in look and effect.

F i l ters that give your images a subt le over lay effect or a sty l ized look wi l l create instant brand recognit ion.

A D D I T I O N A L B R A N D I N G E L E M E N T S

S U B M A R K

I M A G E R Y

O p t i m i s m Yo u t h f u l n e s s C l a r i t yW a r m t h

E n e r g e t i c C h e e r f u l C o n f i d e n tF r i e n d l y

P o w e r E n e r g y A r o u s a l U r g e n c y

S p i r i t u a l M y s t e r y S o o t h i n g C a l m i n g

B a l a n c e C a l m N e u t r a l

E l e g a n c eP o w e r F o r m a l i t y

L I G H T G O O D N E S S P U R I T Y S A F E T Y

F r e s h n e s s N a t u r e G r o w t hE n v i r o n m e n t

Tr u s t S t r e n g t hS e c u r i t yL o y a l t y

C o l o u r i n c r e a s e s b r a n d r e c o g n i t i o n b y

u p t o 8 0 %

People see colour before they absorb anything else.A powerful tool for use in your logo or promotional mater ial .

Try www.design-seeds.com for great colour combinations and inspirat ion.

B R A N D I N G + C O L O U R

Is your brand playful and modern, or tradit ional and conservative.

The use of Typeface in branding and communicat ions can be an effect ive way of enhancing your brand identity.

Kerning, or the space between characters , and the strength of typeface are addit ional styl ing that add to the overal l look and feel of

your website, pr inted materia ls and social media messages.

B R A N D I N G + T Y P O G R A P H Y

M O N O G R A M S

F O N T P A I R I N G S

Minion ProBasis Grotesk

Century GothicPlayfair DisplayBellisimo

L ATO L IGHT

C h o o s e o n e o r t w o f o n t s f o r a l l o f y o u r c o l l a t e r a l .

Monograms and addit ional logo devices are a great way to add versat i l i ty to your col lateral and provide a luxury element to your branding.

O N - L I N E M A R K E T I N G

Choose what you want your v is i tors to do –

Buy your product, subscr ibe to your emai l newsletter, watch a video, register for an event, send their detai ls , contact you, l ike your Facebook page…

Write a Ki l ler Headl ine

80% of people read the headl ine, only 20% wi l l read the content that fol lows.

Solve don’t sel l . Pain is the biggest motivat ion – so provide a solut ion, tel l them why they need you, and why you are better than anyone else.

Speak direct ly to your ideal cl ient eg – you need/want. . get your … stop… you’l l…Uti l i se keyword searches to ensure you’re talk ing the r ight language.

Emotive sub-headings.

They should be balanced (of equal length), speak direct ly to your audience and provide solut ions and benefits .

Cal l to act ion – above the l ine, below the l ine and repeated throughout you s i te.

Social proof ing. Wel l crafted Test imonials that cover your specif ic product or service features and the benefits they provided.

Fol low-up. Where do your cl ients go once they have s igned up or sent their detai ls .

E n s u r e t h e v i s u a l e l e m e n t s a n d c o n t e n t m a t c h y o u r b r a n d v a l u e s .

B u i l d a m u l t i - p a g e s i t e r a t h e r t h a n a l o n g s c r o l l t h r o u g h s i n g l e p a g e s i t e .

M o b i l e , m o b i l e , m o b i l e . E n s u r e y o u r s i t e i s m o b i l e r e s p o n s i v e .

D e s i g n a k i l l e r l a n d i n g p a g e .

W E B S I T E

6 S T E P S T O B U I L D I N G A K I L L E R L A N D I N G P A G E

1 .

2 .

3 .

4 .

5 .

6 .

The ‘About Us Page’ is the 2nd or 3rd most looked at page.

Ensure you have a great profess ional head shot.

Share your wel l -crafted and unique story – remember to be yourself , use the tone of your brand and focus on that ideal cl ient.

Emai l market ing is st i l l the most cost effect ive market ing solut ion, al lowing you to speak direct ly to interested cl ients that have already agreed to give you their detai ls . The cl ick rate is 500-1000 t imes greater than Facebook or Twitter.

A person’s emai l box is their pr ivate domain, so respect this and only send valuable content or offers. Speak to them as i f you were face-to-face.

A B O U T U S P A G E E M A I L M A R K E T I N G

O F F - L I N E M A R K E T I N GW o r d o f m o u t h i s t h e m o s t v a l u a b l e f o r m o f m a r k e t i n g . T h e o n e c o n s u m e r s t r u s t a b o v e a l l o t h e r s .I t i s t h e b e s t g e n e r a t o r o f n e w b u s i n e s s o r c l i e n t s , s o e n s u r e y o u c o v e r a l l a s p e c t s o f y o u r o f f - l i n e c u s t o m e r e n g a g e m e n t .

I m a g e , p r e s e n t a t i o n , p h o n e v o i c e , e m a i l c o m m u n i c a t i o n a n d f o l l o w - u p a r e a l l p a r t o f y o u r b r a n d i d e n t i t y , s o e n s u r e t h e s e r e f l e c t t h a t .

There are many and var ied networking groups, t ry to get to at least one a month.

When you attend and event, don’t focus on sel l ing your product or service, look at ways you can help people.

When you do make a connection, be sure to fol low-up with a phone cal l or emai l .

www.business inheels.com

Sign up to get their f ree ebook with easy to fol low, t r ied and true networking t ips. They also have a great new on- l ine service exchange platform that is f ree to join for start-ups.

bni .com.au

A great way to bui ld up your cl ient base and expand your network i f you are just start ing out

Local counci l – check with your local counci l on training & networking events.

P E R S O N T O P E R S O N

N E T W O R K I N G

A beauti ful business card leaves a great impress ion, and is a further extension of your brand ident ity.

They needn’t cost the earth either, t ry >

austral iantradeprinters.com.auFor lovely heavier weight matte or semi-matte f in ishes.

v istapr int.com.au Their spot gloss cards are great value

Moo.com/au The Rol ls Royce - beauti ful 40pt embossed cotton or layered card options.

Add value to your product by us ing packaging as an extension of your brand. We’re not talk ing just conventional packaging either. Think about

the stat ionary you use, your annual reports and promotional mater ials . From the PDF or Ebook that you have on your website to the fol low-up note-cards, this i s an opportunity to create a VIP exper ience for your

customer and craft something special .

.

B U S I N E S S C A R D S

P A C K A G I N G

65% of adults now use social media networking s i tes.70% of consumer’s are more l ikely to buy f rom a brand that they are fol lowing.

L E T ’ S G E T S O C I A L

F A C E B O O K

T W I T T E R

Y O U T U B E

I N S T A G R A M

P I N T E R E S T

L I N K E D I N

S N A P C H A T

a c t i v e u s e r s

a c t i v e u s e r s

a c t i v e u s e r s

a c t i v e u s e r s

a c t i v e u s e r s

a c t i v e u s e r s

a c t i v e u s e r s

1.4+ billion

1 billion

300+ million / 6m Aus

300+ million

300+ million

300+ million / 8.6m Aus

150 million

Fi rst ly ident i fy what you want to achieve – Dr ive customers to website, bui ld a community, engage new customers, grow brand

awareness etc.

Decide who your target audience is , what you want to say and how you want to say i t .

W H O , W H A T + H O W

58%

23%

34%

11%

19%

21%

22%

P O R T O F I N O

I M A G E G A L L E R Y

mix of model shots - candid and studio, clean product shots, styled product shots inspirational images and quotes

colour and image flow crucial for instagram and web gallery

Consistency in content is key - f rom the look and feel, to the tone of your text. P lanning ahead wi l l save you t ime and help del iver cohesive themes.

High qual i ty imaging is a must for many of the key platforms.

Content is st i l l and always wi l l be k ing. Ensure you take the t ime to research and del iver real value to your audience.

C O N T E N T P L A N N I N G

W E E K D A Y H A S H - T A G S

M O N D A Y# M a n i c M o n d a y# M o n d a y B l u e s# M o n d a y M o t i v a t i o n

T U E S D A Y# T r a n s f o r m a t i o n T u e s d a y# T u e s d a y T r e a t# T r a v e l T u e s d a y

W E D N E S D A Y# W a y B a c k W e d n e s d a y# W e l l n e s s W e d n e s d a y# W i s d o m W e d n e s d a y

T H U R S D A Y# T B T o r # T h r o w b a c k T h u r s d a y# T h a n k f u l T h u r s d a y

F R I D A Y# F F o r # F o l l o w F r i d a y # F r i d a y F u n d a y# F l a s h b a c k F r i d a y o r # F B F# F r i d a y F a c t

S A T U R D A Y# S a t u r d a y N i g h t# S a t u r d a y S h e n a n i g a n s # C a t u r d a y

S U N D A Y# S S o r # S e l f i e S u n d a y# S u n d a y F u n d a y# L a z y S u n d a y

Social Media is a community hub, so engage and entertain your audience.

Don’t sweat the stats, i t ’s a conversat ion, a relat ionship and takes t ime to bui ld.

By al l means i f you are paying for advert is ing through social media, then use the stat ist ical information to real ly target your key audience and measure response to dif ferent types of advert is ing.

Self-promotion is a big turn-off , let others promote you. F ind l ike-minded complementary businesses and develop val idator’s .

Adopt the 20:1 rule - post 20 informative, engaging messages for every promotional post.

B e s t f o r d e v e l o p i n g a c o m m u n i t y a n d b r a n d a w a r e n e s s .

E n g a g e a n d e n t e r t a i n .

B e a u t h e n t i c .

I t ’ s a c o n v e r s a t i o n . L i s t e n , a c t a n d t a k e t h e t i m e t o u n d e r s t a n d y o u r m a r k e t .

One of the few platforms with moremen than women.

Surpr is ingly age demographic iswel l spread.

Google ranks v ideo higher than any other content.

1 8 - 2 9

3 0 - 4 9

5 0 - 6 4

F A C E B O O K

87%

73%

63%

55% 45%

1 8 - 4 9

Y O U T U B E

88%

46% 54% 70%

89%

31-60

How to videos are growing at

The most v iewed brand videos are

p e r a n n u m

The most popular category for women is makeup and cosmetics with an

Do something unique to showcase your product.

Pod casts are a great low-cost way to share information.

f e m a l e a u d i e n c e

s e c o n d s l o n g

1 8 - 2 9

3 0 - 4 9

5 0 - 6 4

P I N T E R E S T 76%

34%

28%

27%

24%

Ideal for l i festy le, fashion, beauty, design and decorator products and brands.

70% of users stated they vis i ted the s i te to get inspirat ion on what to buy.

I d e a l f o r B u s i n e s s t o b u s i n e s s a n d p r o f e s s i o n a l s e r v i c e s .

I m p a r t k n o w l e d g e , b e c o m e t h e e x p e r t i n y o u r f i e l d .

M a k e c o n n e c t i o n s .

3 0 - 4 9

5 0 - 6 4

L I N K E D I N

49%

31%

30%

51%

Great cover photo

Complete, concise and organized information.

Bul leted summary of exper ience and key sk i l l s .

Include volunteer work and interests.

Thi rd party references and endorsements.

Use the art icles / wr i tten / publ ished tab to highl ight posit ioning.

Take advantage of Presentat ion tab to upload presentat ions you have worked on.

Group part icipation.Fol low thi rd party inf luencer’s.

1 8 - 2 9

I N S T A G R A M

53%

29% 22%

1 8 - 2 9

3 0 - 4 9

More re-tweets

Tweets with images get

Use key words

Engage your community

Share ideas, content + l inks

T W I T T E R

47%

150%37%

25%

53%

Ideal for Consumer brands,Digital Products, Entertainment, Health and Nutr i t ion, E-commerce.

Large under 30 demographic.Best for larger businesses +cross-platform promotions.

Top choice for smal l businesses, creative’s and brands with highly v isual content or products.

Hash-tags and strong consistentimagery key.

Large under 30 demographic.

Inf luencer’s a great way to bui ld your fol lowing. Look for audience engagement rather than pure number of fol lowers.

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E-COMMERCE

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SERVICES

I f your target audience is under 25, this i s the platform for you.

Real-t ime, creative and engaging campaigns key.

canva.com

Fontcandy app

unsplash.comhashtagify.me

hubspot.com

hootsuite.com

sproutsocial .com

kyl ietravers.com.au

google.com.au/adwords

analyt ics.facebook.com

ritetag.com

For your most used hash-tags, create a keyboard shortcut. Iphone> Sett ings> General> Keyboard> Text replacement > cl ick + symbol > add new keyboard shortcut > add hash-tags to phrase>add shortcut code> save. When you want to add your hash-tags, just type your code and press the space bar.

pixabay.com

> PHOTOS

> PHOTO EDIT ING

> HASH-TAGS

> INSIGHTS + TOOLS

> ANALYTICS

S N A P C H A T

70% 30%addit ional

fol lowers over the course of the

game.

Audi’s 2017 Superbowl campaign

resulted in

5,500

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SERVICES

1 8 - 2 953%

R E S O U R C E S > S O C I A L

Header1500x500

Tweet Image1024x1024

Profile Pic500x500

Board Cover736x498

Pins736x1104

Profile Pic600x600

Photo Post1080x1080

Profile Pic180x180

Chanel Art2560x1440

ChannelIcon800x800

VideoThumbnail1280x720

Cover Photo828x464

App / TabImage111x74

Link Image1200x628

Photo Post1200x1200

Profile Pic360x360

Profile Banner1000 x 425

Company Cover646x220

Profile Avatar500x500

Update /Blog post698x400

CompanyLogo400x400

S O C I A L M E D I A

I M A G E S I Z I N G G U I D E

* A l l s i z e s i n p i x e l sW W W . R E A L L Y C L E V E R . C O M . A U