re-brand pitch & advertising styles
DESCRIPTION
Re-brand Pitch & advertising Styles for Year 12 Media and CommunicationTRANSCRIPT
Advertising Commercials
• LO: To identify the
different types of TV
advertisements
• By the end of this lesson
you will have begun
drafting your pitch for a
new 30 second TV ad.
Advertising types – Match them
Feel Good
Bottled Cool
A. A transfer strategy used to
associate positive images/sounds
with a product. The audience will
automatically link the two.
B. A strategy used to emphasize
how cool the consumer will look if
they buy the product based on a
desire to be popular.
C. The product is fighting against
something or protecting the
consumer.
Superhero
technique
Vanity
Appeal
D. The product is elite/exclusive
and the consumer deserves the
best because they are part of
the elite.
Advertising Styles
Feel Good
Bottled Cool
A. A transfer strategy used to
associate positive images/sounds
with a product. The audience will
automatically link the two.
B. A strategy used to emphasize
how cool the consumer will look if
they buy the product based on a
desire to be popular.
C. The product is fighting against
something or protecting the
consumer.
Superhero
technique
Vanity
Appeal
D. The product is elite/exclusive
and the consumer deserves the
best because they are part of
the elite.
Can you identify the strategies?
Can you identify the strategies?
Ferrero Rocher • The advert style is...
• The key conventions used
were...
Cadbury’s The advert style is...
The key conventions used
were...
Listerine The advert style is...
The key conventions used
were...
Lynx Pulse The advert style is...
The key conventions used
were...
EXT: What are the lines of appeal for each advert? Give evidence from the ad.
Individually or in a pair use your re-brand brief and what you have learnt over
the last few lessons to draft a script to a “pitch” (presentation) for a 30 second
television advert selling your idea to the advertising execs
Conventions Lines of Appeal Style
•What is your original product?
• What have you re-branded it to?
• Who is your new target audience?
• What conventions will you use?
• What lines of appeal will you use?
• What sort of style will it be in?
Really sell your idea, set the scene using
lots of adjectives – like the beginning of a
good story you want to hook the execs at
the start of your presentation
ESSENTIAL INFORMATION
YOUR 30 TV AD
You may want to mind map before you
get writing
Advertisement Pitch…
Advertisement Pitch… Individually or in a pair use your re-brand brief and what you have learnt over
the last few lessons to draft a script to a “pitch” (presentation) for a 30 second
television advert selling your idea to the advertising execs
Conventions
Lines of Appeal
Style
YOUR 30 TV AD
Target Audience
Slogan Pack shot
Bottled Cool
Age
Humour
Sex appeal
Gender
Class Ethnicity