1. Re-Caffeine

2. WHAT IS YOUR CUPS WORTH? 3. Re-Caffeine is Self-important Gamification of recycle system. It especially focuses on disposable cups abandoned in and out of cafes, but seeks to expand to whole recycle system. 4. Users will first get contact through cafe point system. Each disposable cup they recycle, each mug or tumbler they choose to use, it gives them point. The recycle bin recognizes the location of user in order to give them fun and easier access and emotional motivation. It is something for the recycle bin to say Hello, User and Thank you for recycling! Also, you can convert stamps for each shop to water the plant and also check out how your own farm is growing and your groups forest is ever-expanding! How To & Motivation 5. Hyper Youngsters Persona Jenna (Studnet,19) She cannot live without her cup of coffee. She especially likes it with high sugar. A morning without coffee is plain torture. She denies it, but her friends know that jenna is a sugar addict. She is not particularly frugal, but she lives off on pocket money from parents. Thus she cannot buy the expensive brand coffee like Starbucsks all the time. She will excited about easy point collecting and fun recycling system because she does it anyway but will be more motivated. 6. Journey Map Go to coffee shop Purchase coffee Drink coffee Look for recycle bin Post-recyclingInteract with recycle bin Community Coffee shop counter Take out-on the road Indoor-shop seats Back on the road Get out of the shop Public recycle bin Indoor recycle bin AnywhereUser location Find cafe through app Order Get coffee Take out or Bring it to seats Finish coffee Look for recycle bin Get location from mobile notification Check feedback Activate recycle bin Throw away Watch or participateDoing? What shall I order? Tumbler or disposable? Payment method? Delicious Coffee is getting cold. Hows my farm going? Where should I throw it away? Bothersome What did I get?Plastic or paper? How is my team doing? Is it making change? Thinking Cashier machine Wallet Mobile Mobile Recycle bin Mobile MobileDevice 1.Tell the cashier personal number to get company-specific points 2-1.Tumbler: immedaite point 2-2.Disposable: notification of nearest recycle bin Tumbler: Ranking visualization Farm (Personal) ->forest (Group) Tumbler: Ranking visualization Farm (Personal) ->forest (Group) One-click to let recycle bin to know that the user is here. Team members discuss where to donate sum Communication Scope: General / Participants: General / System: Mobile application Mobile Take out-on the road Indoor-shop seats Mobile Disposable: recycle bin location 7. For Exhibition and Mock-up in Context (Cafe), Re-Caffeine focused on Recycle interaction part only, without Point System part. 8. Narrative Storyboard User approaches Hi Hottie! Recycle plastic Give point Check ranking Point waterdrop makes plant grow Hotties Farm See? It totally calls me Hottie! 9. Exhibition 10. Exhibition Survey 11. Exhibition Survey & Interview -Simple repetition is fun! -Good~ -Yes! I just figured out how it works and already Im trying it over and over again. -Of course, this is only object that calls me Sexy Bombshell -I would use it if it gave me points. -I like how it calls me cute nicknames. If it was real and I could get my own nickname, it would be cool. People Watching -Many are not sure of how to activate it. -Most people touch the screen and see nothing happens. -Once people figure it out, they tend to try it several times. -Accumulative hit over 300 times. 12. Mock-up Location (YIC cafe Tresbien) 13. Mock-up Interview Q. Re-Caffeine ? A. Q. Re-Caffeine A. ? . . Q. ? A. . . Q. ? A. . . 14. Social Innovation KeysMovement Worthy Unity Numbers Commit ment Politic Civil Society Social innovation:What it is,Why it matters and hoW it can be accelerated by Geoff Mulgan Conventional Social Innovation Model 15. Social Innovation FunSelf Importance Call MY Name Re-Caffeine Social Innovation Model MY Farm Ownership Game Personification of an Object Hi Cutie, would you like to recycle? said the Recycle Bin I grow MY Farm, My Groups Forest, and Our Globe. 16. Re-Caffeine is a small start to change peoples HABIT. 17. fin. ally