re-designed company pages in linked in
DESCRIPTION
Linked have rolled out a massive face-lift for the company pages. Let's see the opportunities for a marketer in that changeTRANSCRIPT
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Re-designed Company Pages in LinkedIn
What is in it for the marketers
By Kiran Narendran
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Re-Designed Company Pages in LinkedIn
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Closer Look
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Products and services
This is where you can elaborate on the products & services offered with detailed description and images. Also this is place for your clients to recommend your product or services.
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Brand Image
Here you can either put a portfolio picture of your products or services you offer or an image that depicts your culture or brand identity with catchy taglines.
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Insights
There are two types of key metrics provided by LinkedIn:•Page Metrics, which includes page visits, clicks, user demographics, industry, function etc.•Follower Metrics, which includes Total followers new followers, Total impressions, Update engagement, follower demographics etc.
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Page Insights
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Follower Insights
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Targeted Status Update
Here you send out a status message for the people outside your connections. This gives a lot of traction for your major announcements.
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The Strategy• Create a good branding image for the page• Provide detailed descriptions and images of your
products/Services.• Ask your clients to recommend on the products/services
they sought .• Regular status update on any major sales, project
completion, recruitment, new joiner etc.• Ask your employees to contribute.• Include LinkedIn company pages as a part of your brand
building/lead generation strategy.
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Thank You
I am here, keep in touch Twitter - bit.ly/kirantwLinkedIn - linkd.in/kiranlnFacebook -on.fb.me/kiranfbGoogle plus - bit.ly/kirangp