re-imaging your destination brand story · 3tips. what’s special about your destination? 1....
TRANSCRIPT
Why "Montgomery County" Doesn't Work:
Re-imaging Your Destination Brand Story
THE CHALLENGE
How many Montgomery County’s in the United States?
How many Montgomery County’s in the United States?
How many Montgomery County’s in the United States?
ALABAMA
ARKANSAS
GEORGIA
ILLINOIS
INDIANA
IOWA
KANSAS
KENTUCKY
MARYLAND
MISSISSIPPI
MISSOURI
NEW YORK
NORTH CAROLINA
OHIO
PENNSYLVANIA
TENNESSEE
TEXAS
VIRGINIA
How many Montgomery County’s in the United States?
ALABAMA
ARKANSAS
GEORGIA
ILLINOIS
INDIANA
IOWA
KANSAS
KENTUCKY
MARYLAND
MISSISSIPPI
MISSOURI
NEW YORK
NORTH CAROLINA
OHIO
PENNSYLVANIA
TENNESSEE
TEXAS
VIRGINIA
MontCo
MontCoALABAMA
ARKANSAS
GEORGIA
ILLINOIS
INDIANA
IOWA
KANSAS
KENTUCKY
MARYLAND
MISSISSIPPI
MISSOURI
NEW YORK
NORTH CAROLINA
OHIO
PENNSYLVANIA
TENNESSEE
TEXAS
VIRGINIA
MontCo
TO RE-IMAGINE
YOUR DESTINATION
3 TIPS
WHAT’S SPECIAL ABOUT YOUR
DESTINATION?
1.
LOOK FOR
NEW WAYS TO
CONNECT WITH YOUR AUDIENCE
2.
COMIC
BOOK
SERIES
Comic Book Comes to Life
Comic Book Comes to Life
Comic Book Comes to Life
WEB
BILLBOARDS
Videographer Awards
Award of Excellence
dot COMM Awards
2019 Gold AwardHermes Creative
Awards
2019 Platinum
Winner
CONDUCT RESEARCH TO
UNCOVER OPPORTUNITIES
3.
#embarkmontco• households with a pet has grown
from 36% to 68% from 2000 to
2018
• amount spent on those animals
has increased from $40 billion to
$80 billion.
• 30+ pet-friendly hotels
STORYTELLING IN THE FUTURE
How do we stay creative?
WondermentRetain a childlike curiosity with the world.
Intellectual CourageStrive to go beyond the conventional.
Embrace AmbiguityGet comfortable with being uncomfortable
THANK YOU
EDWARD HARRIS .com/edwardharrismarketing