re medi

Marketing Plan

The Health-Care App

45,000 people die annually due

to wrong medical advices!

(Source: Harvard Gazette)

How can we improve?

Re-Mediaims to provide a mobile

solution to this, by connecting medical

advisors and patients in real-time and directing

them to a practically feasible treatment.

Ef

1. Connect them to a set of medical advisors, who are certified and would be acquainted by the medical history and details of the patients through this app at the back-end.

2. Serve as a storage of a patient’s medical information so that it speeds up the treatment in emergency situations.

3. Provide a set of medical care centres where the patient can be directed through this app, and registration on this app can serve as a collateral at the time of admission.

• Free of cost Medical Advices

• Credible health care based on medical history

• Emergency care • Positions itself as an app for the

common people

• Aims to develop an image of a trustworthy backup for emergency

situations

Core Values

Market Position

• Can build up a strong market in places with good internet but poor

healthcare facilities

• Can team up with doctors who are willing to provide services but aren’t

approachable by the patients• Health insurance companies with a

longer presence in the market

• Apps of private hospitals and healthcare facilities

Opportunities

Threats

Establishing bases in at least 5 rural/suburban areas around the four major metro cities in India (Delhi, Bombay, Chennai, Kolkata)

Getting app downloads from at least 25,000 customers from each of these locations.

Partnering with at least 5 hospitals each in the four major metro cities, thus having one hospital to handle the requests from one suburb.

Getting to a Doctor to Patient ratio of 1:500 at least.

Converting at least 20% of the customers to premium (paid) customers)

• Middle class families with non trustworthy healthcare facilities

• People residing in rural areas which have limited reach of healthcare facilities

Customers:

Target Market

• New entrants in the health insurance market

• Newly opened private healthcare centres

• Retired healthcare professional who would like to earn form home

Collaborators:

• An app that would help in getting reliable medical help

• A saviour in times of emergency, A must have backup so that one doesn’t have to panic in such situations

• A way to secure medical records at one single place

Customer Value:

Value Proposition

• Health Insurance companies: Get hold of target consumers through a different appeal in the rural areas

• Private Health Facilities: A way to inch ahead from competitors by getting loyal consumers

• Retired healthcare professional: To keep practicing medicine even without running a clinic

Collaborator Value:

• This app registers the user for free but on the submission and verification of AADHAR number

• Asks for past medical history and assigns the database to a nearby doctor who gives medical advises to the patient

• Identifies the location, and on the basis of identity proof, gives zero finance admission to the partner hospitals in case of emergencies.

• The doctor on the app back-end answers medical queries of the patients

• If the situations demands physical intervention, the doctor can ask the patient to meet him in person.

• Since the medical practitioner knows the history, he can take expert opinions from the given information

• The brand name ‘Re-Medi’ identifies with the brand’s motive of ‘Re’defining ‘Medi’cal services

• Since the app gives a trustworthy first opinion, the slogan would be:

“Why go for second opinions? Get a worthy first opinion instead”

Re Medi

Proposed Logo

• Premium version priced at $20

• This gives access to the zero finance healthcare feature across the nation

• Gives access to priority and discounted treatments with doctors registered with the app

• Doctors would get a 10% royalty for app purchases by the patients recommended by them, hence the app would be promoted at their clinics

• Using the money generated from app purchases, paid promotions would be carried out through play store ads.

• The App would be distributed through Google Play Store and iTunes store

• The download links would be sent through a database bought from local insurance agencies via What’s App

App DevelopmentAgency

Ground MarketingProfessionals

Data Mining Agents

Sampling and Collecting data of patients, hospitals and doctors in the target market

Developing App with relevant front end and back end capabilities

Promotion and Maintenance

Striking deals with doctors and hospitals for association with the app

• 0-2 Months: App Development

• 2-4 Months: Complete Data basing of consumers, dealings with hospitals and doctors

• 4-6 Months: First Round of promotions, App server starts

• 6-7 Months: First Run, policy overview

• 7th Month and after: Next round of promotions and release of paid app