re-platforming: how to plan your next multi-site digital platform
TRANSCRIPT
1 ©2016 Acquia Inc. — Confidential and Proprietary
Re-Platforming: How to Plan Your Next Multisite Digital PlatformWill Eisner, Sr. Dir. Product
ManagementDavid P. Butler, Platform Exec
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Agenda– Why Re-platforming– Evaluating Multisite Platforms – Organizing for Multisite Platforms – Demonstration of Acquia Cloud Site Factory– Q & A
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Large Media Communications Company
Business Situation– Increasing Costs – Not able to move fast – Business units go rogue
Organization Situation– IT seen as cost center– Limiting innovation– Difficult to recruit talent– Transitioning to innovation
hub
Re-platforming brings digital marketing and IT together:
– IT delivered on marketing's timelines
– Showing reduction in costs
– IT able to focus on innovative projects that enhanced marketing campaigns
4 ©2016 Acquia Inc. — Confidential and Proprietary
Large CPG Company
Business Situation:– Cohesive customer journey
across brands– Consolidating and reducing
costs
Organization Situation:– Security - cyberattacks– Speed – predictability to
support marketing – Scalability - cost for
management of all sites
Re-platforming brings digital marketing and IT together:
– IT helped tell the cohesive brand story and enable personalization
– Able to reduce cost of maintenance
– Ability to spin up new sites as brands are acquired / divested
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Develop Deep Understanding of Costs
Metrics: reduce site costs
Radically shift spending from maintenance to innovation
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Assess Current and Future Digital Skills
Metrics: close skills gaps
Fastest path to creativity
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Define Digital Services
Metrics: increase service performance
Align services to business outcomes
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Platform Success Takes Teamwork
Digital Business• Digital Marketing• Digital Strategy• Content Editors• Content Managers• Content Developers
IT Digital• Digital Platforms• Digital Architects• Site Builders• Site Managers• Site Engineers
A common platform and
approach
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1Select a template 2
Configure your sitesettings 3
Add design and content
DONE !
0
Build yoursite
templates
and do it again…
Evaluating the Next Digital Platform
10 ©2016 Acquia Inc. — Confidential and Proprietary
Evaluating the Next Digital Platform
•Curation•Contextual Interactions•AnalyticsContent
•Functionality and Configurations•Themes•Security•Analytics
Sites
•Multisite scalability•Management interfaces•APIs• Infrastructure
Platform
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Requirements for the next Site PlatformRequirementAssessment Platform Spec
Agile & scalable resources Scalable infrastructure servicesAvailability issues
(Service impact)
Increase control of Secure & reliable Multisite platform servicesSecurity issues
(Risk, Cost)
Reuse & Extensible Sites Multisite platformDuplication, not
consistent (Costly)
Easier Delivery & Mgmt. Experience Multisite delivery and
governance
Diverse, hard to manage (Skills gap)
12 ©2016 Acquia Inc. — Confidential and Proprietary
Framework for Platform and Site Teams
Assembly
Reuse
BuildCreate
Delivery
Standards
ProvisioningProcess
• Site Builders• Platform Engineers• Platform Architects
Governance
Trust
ControlVisibilityGovernance Model
• Site Operations• Platform Operations• Business Owners
• Platform Owners• Platform Architects• Business Owners
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Governance
Trust
ControlVisibility
Governance-readyGoals: consistency, lower costs/complexity, security
– Architecture team for approving / publishing content and platform changes and on-boarding new consumers– Content– Site
– Published model for governing multiple sites
– On-going tracking of site access, changes, and operations
consumer provider
• Platform Owners• Platform Architects• Business Owners
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Governance-ready SpecGoverning Visibility Trust Control
Users
Site Model
Content
Privacy
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Assembly
Reuse
BuildCreate
Assembly-readyGoals: creativity, speed, repeatability
– Flexible content creativity with platform components
– Agile site building and testing environment
– Formalizing site reuse and component consistency
consumer provider
• Site Builders• Platform Engineers• Platform Architects
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Assembly-ready SpecAssembly Create Reuse Build
Templates
Modules
Configuration
Stacks
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Delivery-readyGoals: efficiency, reliability, services
– Self-service publishing / consuming using site components
– Simplified, site-level deployments and updating
– Efficient delivery processes with roles and guiding principles
consumer providerDelivery
Standards
ProvisioningProcess
• Site Operations• Platform Operations• Business Owners
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DeliveryDelivery Process Standards Provisioning
Users
Sites
Content
Updates
Additions
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Demo: Acquia Cloud Site FactoryManagement Console Factory Stacks enables
dedicated flexibility and control
New
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Unified Site Management and ControlManagement Console Factory Stacks enables
dedicated flexibility and control
New
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Summary– Why re-platform – Evaluating the next platform– Introduction to Acquia Cloud Site Factory Stacks– Q &A
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Some next steps– Interested in Free Interaction Discovery Session
with a Solution Architect: contact Acquia
– Watch: 5 Steps Recorded Webinar to learn about Governance on acquia.com
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Thank YouQuestions: @david_p_butler
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Demo1. Ease of Use: gaining Visibility, Trust, Control2. Ease of: How to Provision Sites3. Ease of: How to Scale using Stacks
– Relates to governance (V/T/C)– Relates to provisioning sites
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Management Console
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Digital Business / App Grouping
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Role Management
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Permissions Management
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Profile Management
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Change Management
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Standards Stacks and Site Building
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Provisioning