re -think your marketing | ed field | digino |
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Enterprise Ireland eMarketing Event Dublin 25th October 2012TRANSCRIPT
It’s time to
re-think your marketing.
Your marketplace Your competitors’ marketplace Who will win?
Those that put the
customer at the centre of their business.
Your business cannot achieve its potential without excellent marketing.
Marketing in your sector is being transformed by technology.
There is a simple, proven, methodology for developing excellent marketing.
Your business cannot achieve its potential without excellent marketing.
Marketing in your sector is being transformed by technology.
There is a simple, proven, methodology for developing excellent marketing.
Marketing is one of 4 essential elements in all businesses.
Marketing is one of 4 essential elements in all businesses.
What exactly is marketing?
Determining needs you can best satisfy. Connecting with customers who have those needs.
4 elements of effective marketing
Purpose: How can you make a difference? Position: Who has the most compelling need? Pitch: Clearly communicate how you can help. Activity: Get in front of those people.
Keenan
Crafting their story and their pitch.....
THE WHAT.......
THE HOOK......
The hook? Same feed. More profit.
Seth Godin
Is the customer at the centre?
No!
Because…
Marketing is misunderstood, undervalued, poorly executed.
Profit led?
Haphazard approach?
Marketing teaching?
National psyche?
Have the Capability…
Creative, storytellers, helpful by nature, smarts
Have the Companies...
Passion, expertise, excellence
Chieftain Fabrics
Be in the mind of our customer and re-think and re-craft our communications from that standpoint.
Your business cannot achieve its potential without excellent marketing.
Your business cannot achieve its potential without excellent marketing.
Marketing in your sector is been transformed by technology.
There is a simple, proven, methodology for developing excellent marketing.
Customer behaviour is changing.
Just a website & search marketing in UK.
UK now a significant portion of our business.
Re-crafted how we pitched electric beds + used search marketing.
Doubled direct sales.
Customer focused website + Highly targeted global search visibility.
Sustained flow of high quality sales leads from web.
Social media development.
Facebook now 2nd biggest source of visit to website.
Grew customer engagement with yummy foodie pics on Facebook.
33,000 people viewed our Facebook competition!
One site that works on every device
Just gone live. Results? Client too busy to talk to us!?!?
Relentless improvement of customer's online booking experience.
Significantly increased online sales.
Shift from bought media to owned media.
Own your assets. Images, text, video, audio, widgets
Own your media. Website, YouTube Channel, Twitter following, Blog, App, Email list
Marketing in your sector is being transformed by technology.
FINANCE PRODUCTION
PEOPLE MARKETING
Opportunity or threat? Depends on your response.
Your business cannot achieve its potential without excellent marketing.
Marketing in your sector is been transformed by technology.
There is a simple, proven, methodology for developing excellent marketing.
There is a simple, proven, methodology
for developing excellent marketing.
1. Research
2. Purpose
3. Position
4. Proposition
5. Marketing strategy
6. Marketing plan
7. Raw materials
8. Communication channels
9. Tactics
THE WAY.
Tactics before strategy? The noise before defeat!
SunTzu 600BC
Virtual Access
iSimply Connect
Your marketplace Your competitors’ marketplace Who will win?
Those that put the
customer at the centre of their business.
Your business cannot achieve its potential without excellent marketing.
Marketing in your sector is been transformed by technology.
There is a simple, proven, methodology for developing excellent marketing.
1. Research
2. Purpose
3. Position
4. Proposition
5. Marketing strategy
6. Marketing plan
7. Raw materials
8. Communication channels
9. Tactics
Follow THE WAY for…..
Success.
