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SPONSORSHIP & ADVERTISING OPPORTUNITIES

Reach Connect EngageTHE VOICE OF BRAIN INJURY

BRAIN INJURY ASSOCIATION OF AMERICA

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WHO WE ARE

The Brain Injury Association of America (BIAA) is the country’s oldest and largest brain injury advocacy organization. Founded in 1980, our mission is to advance awareness, research, treatment, and education and to improve the quality of life for all people affected by brain injury.

Who We Serve Brain injury does not discriminate. It strikes without regard to race, class, or gender. A chronically underfunded neurological disease, brain injury can strike in an instant and leave a person with a lifetime of disability. It affects more than just the individual with brain injury – it also puts an immense strain on family, friends, and caregivers. BIAA’s advocacy work, educational programs, and support services help all impacted by brain injury to know they are not alone.

BIAA’s National Brain Injury Information Center (NBIIC) responds to more than 20,000 requests for information and support each year.

Our programs educate millions of individuals with brain injury, family caregivers, clinicians, and researchers.

As the only brain injury organization with full time representation in Washington, D.C., BIAA makes the brain injury case to legislators and opinion leaders nationwide.

BIAA’s Academy of Certified Brain Injury Specialists has certified more than 20,000 professionals.

BIAA provides help, hope and healing to the 5.3 million Americans living with a disability related to a brain injury.

SPONSORSHIP AND ADVERTISING OPPORTUNITIES 20183

BRAIN INJURY IS A SILENT EPIDEMIC

More than 3.5 million children and adults sustain an acquired brain injury (ABI) each year.

More than 3 million individuals with brain injury require life-long assistance performing activities of daily living.

On average, caregivers spend 84 hours assisting a loved ones each week.

The estimated lifetime cost of care for a person with brain injury can exceed $4 million dollars.

One in every 60 people in the U.S. lives with a brain injury-related disability.

88 percent of people want to hear how

companies are supporting causes.

— 2013 Cone Communications

REACH CONNECT ENGAGE

with your audience

BIAA excels at helping sponsors and advertisers reach their goals by providing marketing opportunities that are not available anywhere else.

We are committed to crafting partnerships based on your marketing needs and philanthropic values. For more information or to discuss your sponsorship ideas, contact

Carrie Mosher, sales [email protected] 703-761-0750 x640


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WHY SPONSOR

More than 28,000 social media followers.

15,000 subscribers and 1,100 monthly downloads of our quarterly newsmagazine, THE Challenge!

1.5 million unique visitors connect with www.biausa.org annually.

6,000 grassroots advocates subscribe to our advocacy newsletter, Policy Corner.

13 years of educating professionals at our annual conference, the Brain Injury Business Practice College.

Active database of more than 30,000 individuals with brain injury, caregivers, professionals, advocates, and supporters.

More than 1,000 media mentions per year featuring coverage on Good Morning America, The New York Times, Wall Street Journal, Washington Post, USA Today, and People Magazine.

BIAA offers multiple platforms for brand exposure that can be bundled into a unique proposal.

GAIN access to a valuable target audience of industry leaders, persons with brain injury, and their caregivers.

BUILD your multi-channel marketing strategy through event, print, and digital options.

DEMONSTRATE your values and leadership.

EMPOWER individuals with brain injury and their families.


BECOME A CORPORATE PARTNER

Traumatic brain injury will surpass many diseases as the major cause of death and disability by the year 2020.— World Health Organization

• Sponsor's hyperlinked logo is placed on the homepage of www.biausa.org.

• Sponsor's logo is prominently displayed on the back of our quarterly newsmagazine, THE Challenge!

• Sponsor is highlighted in quarterly social media spotlights and regularly invited to engage with BIAA's social media followers.

• Sponsors are often called upon to provide editorial content.

• Sponsors have access to our CEO and stakeholders.

• Sponsor receives the BIAA Circle Award for display.

Align yourself with BIAA and incorporate all aspects of our media presence for maximum visibility.

$15,000 ANNUALLY

CAUSE–RELATED MARKETING

Engage both your customers and employees while supporting brain injury research, education, and advocacy – all while increasing your bottom line.

We are interested in mutually beneficial relationships and we’ll work with you to create programs that align with your business goals through point-of-purchase activities, percentage of sales, product-based fundraisers, and more. Please contact Carrie Mosher, sales manager, at [email protected] to discuss your ideas.


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BIAA welcomes 1.5 million unique visitors to www.biausa.org, the first online information source for individuals with brain injury, caregivers, professionals, advocates, and policy makers.

WEBSITE SPONSORSHIPS & ADVERTISING OPPORTUNITIES

WAYS TO ENGAGE

1.5 million unique visitors annually

$15,000

Featuring our personal stories forum, More than 50,000 unique

visitors annually $7,500

More than 150,000 unique visitors annually

$10,000

COMMUNITY SECTIONABOUT BRAIN INJURY SECTIONHOMEPAGE


$2,500

FIND YOUR BIA


$3,500

PUBLIC AFFAIRS SECTION

Homepage Advertorial

Interior Page Advertisement

Single page advertising opportunities are also available.Contact Carrie Mosher, sales manager, for more information at [email protected]

Additional Advertising Opportunities


PUBLICATION SPONSORSHIPS & ADVERTISING OPPORTUNITIES

For more information regarding advertising, contact Carrie Mosher, sales manager, at [email protected]

Challenge!BRAIN INJURY ASSOCIATION OF AMERICA | Volume 12, Issue 1

the

Non-Traumatic Brain Injury

THE CHALLENGE!BIAA's quarterly newsmagazine, THE Challenge!, has been a trusted source for public policy news, research breakthroughs, legal and financial issues, and inspiring stories of recovery for more than 30 years.

OUR READERS: People living with brain injury, their families, health professionals, donors, and policy makers.

OUR REACH: 15,000 subscribers 1,100 downloads per month

Full pageFull pagew/bleed

1/2 page horizontal 1/2

page vertical

1/4 page vertical

1/8 page

Display Advertising Rates (Rates are per issue and four color only)

Standard rates 1 Issue 2 Issues 3 Issues 4 Issues

2-page spread (17X11) $3,600 $3,400 $3,200 $3,000w/bleed (17.125X11.125) $3,800 $3,600 $3,400 $3,200

Full page (8.5X11) $2,600 $2,400 $2,200 $2,000w/ bleed (8.6125X11.125) $2,800 $2,600 $2,400 $2,200

1/2 page horiz. (7.5X4.75) $1,800 $1,500 $1,300 $1,100

1/2 page vert. (3.75X9.75) $1,800 $1,500 $1,300 $1,100

1/4 page (3.625X4.5) $1,400 $1,200 $1,000 $800

1/8 page (3.625X2.25) $250 $250 $250 $250


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NEWSLETTERSPolicy CornerBIAA publishes an electronic newsletter, Policy Corner, to inform and engage more than 6,000 grassroots advocates nationwide about the latest news from Capitol Hill.

BIAA's ACBIS InsiderThe official electronic newsletter of the Academy of Certified Brain Injury Specialists reaches 14,000 professionals in the field of brain injury.

BRIEFS AND FACT SHEETSLegislative Issue BriefsAssociate your organization with current public policy issues in research, access to care, program development, and more. Issue briefs are circulated to Congressional offices during Capitol Hill fly-ins. They are also downloaded by advocates from our web page for use when meeting with legislators in their home states.

Information and Resource Fact SheetsAid in disseminating general information about brain injury or position your organization as an expert in anoxia, coma stimulation, or any other topical issue. Sponsors may generate their own content for fact sheets with BIAA’s approval.

PRINT PUBLICATIONS BIAA publishes pamphlets, guides, training manuals, and other materials for individuals with brain injury, family caregivers, professionals, and the general public. Published materials have a multi-year shelf life and are sold at bulk and single copy prices in BIAA’s online Marketplace.

For more information regarding advertising opportunities in our publications, contact Carrie Mosher, sales manager, at [email protected].

Sign up for BIAA’s free e-newsletter,

Policy Corner, at www.biausa.org

Distribution of this issue brief was made possible by Avanir Pharmaceuticals, Inc., makers of NUEDEXTA®, and the Centre for Neuro Skills, with locations in California and Texas.

See www.avanir.com and www.neuroskills.com for more information. For Information Contact:

Amy Colberg, Director of Government Affairs • Brain Injury Association of America • www.biausa.org

1608 Spring Hill Road, Suite 110, Vienna, VA 22182 • 703-761-0750 ext. 637 • [email protected]

©2018 Brain Injury Association of America

Bolster Research

for Traumatic Brain Injury

ABOUT BRAIN INJURY

An acquired brain injury (ABI) is any injury to the brain

that is not hereditary, congenital, degenerative, or

induced by birth trauma. There are two types of ABI –

non-traumatic, or those injuries caused by an internal

force, and traumatic. A traumatic brain injury (TBI) is an

alteration in brain function or other evidence of brain

pathology caused by an external force. The Centers

for Disease Control and Prevention (CDC) report that

2.8 million children and adults sustain TBIs annually

and at least 5.3 million live with a TBI-related disability.

The cost to society for medical care and lost wages

associated with TBI is $76.3 billion annually.

Individuals with brain injury may experience memory

loss, concentration or attention problems, slowed

learning, and difficulty with planning, reasoning, or

judgment. Emotional and behavioral consequences

include depression, anxiety, impulsivity, aggression,

and thoughts of suicide. Physical challenges may

include fatigue, headaches, difficulty with balance or

motor skills, sensory loss, and seizures. Brain injury

can lead to respiratory, circulatory, digestive, and

neurological diseases, including epilepsy, Alzheimer’s,

and Parkinson’s disease. Poor outcomes after brain

injury result from shortened lengths of stay in both

inpatient and outpatient treatment settings. Payers

point to a lack of sufficient evidence-based research

as a primary reason for coverage denial of medically-

necessary treatment. This occurs particularly when

behavioral health services and cognitive rehabilitation

are needed.

FULLY FUND THE TBI MODEL

SYSTEMS OF CARE

The TBI Model Systems are a collection of 16 research

centers located across the United States that conduct

disability and rehabilitation research under grants

administered by the National Institute on Disability,

Independent Living, and Rehabilitation Research (NIDILRR)

of the Administration for Community Living. The TBI

Model Systems are the only source of non-proprietary

longitudinal data on what happens to people with brain

injury. They are a key source of evidence-based medicine

and serve as a “proving ground” for future researchers.

TBI Model Systems sites work closely with the Department

of Veterans Affairs on research to improve the treatment

of returning service members with brain injuries.

• Increase funding in FY2019 for NIDILRR’s TBI

Model Systems of Care program to add one new

Collaborative Research Project and increase the

number of centers from 16 to 18. Over the next

five years, the Congressional Brain Injury Task Force

requests increased funding by $15 million to expand

the TBI Model Systems program:

Increase the number of multicenter TBI Model

Systems Collaborative Research projects from one

to three, each with an annual budget of $1 million;

Increase the number of competitively funded

centers from 16 to 18 while increasing the per

center support by $200,000; and

Increase funding for the National Data and

Statistical Center by $100,000 annually to allow

all participants to be followed over their lifetime.

• Provide “line-item” status to the TBI Model Systems

within the broader NIDILRR budget.

• Increase funding for life-saving medical research on

TBI at the National Institutes of Health (NIH) and the

Department of Defense.

• Oppose the suggested move of NIDILRR to the NIH

and the decrease of funding for NIDILRR as proposed

in the President’s FY 2019 budget.

SUPPORT FEDERAL TBI PROGRAMSThe Department of Health and Human Services (HHS)

Administration for Community Living (ACL) funds

programs impacting individuals with brain injury and

families, including Aging and Disability Resource Centers;

Assistive Technology; Federal TBI Program; Independent

Living Centers; Lifespan Respite Care; and the National

Institute on Disability, Independent Living, and

Rehabilitation Research (NIDILRR). • Support HHS in carrying out its mandate to develop

a plan for coordinating Federal activities impacting

TBI service delivery.INCREASE TBI ACT FUNDINGIn October 2015 the TBI State Grant program was

transferred to the ACL Administration on Disabilities’

Independent Living Administration, and the Protection

& Advocacy (P&A) Grant Program was moved to the

ACL Administration on Intellectual and Developmental

Disabilities. Currently only 19 states receive TBI State

grants, and all the P&A grants are severely under-funded.

• Appropriate $19 million to the Federal TBI State

Grant Program to increase the number of state

grants and appropriate $3 million to the P&A Grant

Program. FUND CDC TBI PROGRAM

The TBI Act of 1996, as amended, authorizes funding for

the CDC for data collection, prevention, public education,

and research.• SupportCDCinitsmandatetoreviewthescientific

evidence related to brain injury management in

children and identify opportunities for research;

• Support TBI national surveillance; and • Appropriate $10 million to fund CDC’s TBI programs.

Sign up for BIAA’s free e-newsletter,

Policy Corner, at www.biausa.org

Distribution of this issue brief was made possible by Avanir Pharmaceuticals, Inc., makers of NUEDEXTA®, and the Centre for Neuro Skills, with locations in California and Texas.

See www.avanir.com and www.neuroskills.com for more information.

For Information Contact:

Amy Colberg, Director of Government Affairs • Brain Injury Association of America • www.biausa.org

1608 Spring Hill Road, Suite 110, Vienna, VA 22182 • 703-761-0750 ext. 637 • [email protected]

Coordinate Federal Resources

©2018 Brain Injury Association of America

ABOUT BRAIN INJURYAn acquired brain injury (ABI) is any injury to the brain

that is not hereditary, congenital, degenerative, or

induced by birth trauma. There are two types of ABI –

non-traumatic, or those injuries caused by an internal

force, and traumatic. A traumatic brain injury (TBI) is an

alteration in brain function or other evidence of brain

pathology caused by an external force. The Centers

for Disease Control and Prevention (CDC) report that

2.8 million children and adults sustain TBIs annually

and at least 5.3 million live with a TBI-related disability.

The cost to society for medical care and lost wages

associated with TBI is $76.3 billion annually.Individuals with brain injury may experience memory

loss, concentration or attention problems, slowed

learning,anddifficultywithplanning,reasoning,or

judgment. Emotional and behavioral consequences

include depression, anxiety, impulsivity, aggression,

and thoughts of suicide. Physical challenges may

includefatigue,headaches,difficultywithbalanceor

motor skills, sensory loss, and seizures. Brain injury

can lead to respiratory, circulatory, digestive, and

neurological diseases, including epilepsy, Alzheimer’s,

and Parkinson’s disease. Poor outcomes after brain

injury result from shortened lengths of stay in both

inpatient and outpatient treatment settings. Payers

pointtoalackofsufficientevidence-basedresearch

as a primary reason for coverage denial of medically-

necessary treatment. This occurs particularly when

behavioral health services and cognitive rehabilitation

are needed.

BIAA PROVIDES INFORMATION,

RESOURCES & SUPPORT

Each year, BIAA’s National Brain Injury Information

Center (NBIIC) helps 30,000 individuals with brain

injury and their families find the information,

resources, and support they need to cope with the

life-changing, sometimes devastating,

consequences of brain injury. To speak with a

brain injury expert, call 1-800-444-6443.

ABOUT THE BRAIN INJURY ASSOCIATION OF AMERICA

Brain injury is not an event or an outcome, but the start of a misdiagnosed, misunderstood, under-funded

neurological disease. Individuals who sustain brain injuries must have timely access to expert trauma

care, specialized rehabilitation, lifelong disease management, and individualized services and supports in

order to live healthy, independent, and satisfying lives.

The Brain Injury Association of America (BIAA) is the voice of brain injury. We are dedicated to advancing

awareness, research, treatment, and education and to improving the quality of life for all individuals

impacted by brain injury. Through advocacy, we bring help, hope, and healing to millions of individuals

living with brain injury, family caregivers, and professional clinicians.

NBIIC CALL TOPICS (2016)

BIAA INFLUENCES AWARENESS &

UNDERSTANDING OF BRAIN INJURY

BIAA and its network of state affiliates have a

nearly 40 year history of policy achievements

aimed at improving access to brain injury care.

Each March, BIAA leads the nation in observing

Brain Injury Awareness Month. To get involved,

visit biausa.org.

BIAA EDUCATES CAREGIVERS,

CLINICIANS, AND PEOPLE WITH

BRAIN INJURIES

BIAA’s Academy of Certied Brain Injury Specialists

(ACBIS) provides education and training to family

caregivers and professionals to improve the

quality of care for individuals with brain

injury. Since 1996, more than 15,000 clinicians

have obtained ACBIS certification. For more

information, visit biausa.org/ACBIS.

BIAA maintains a robust website aimed at

providing brain injury information and connecting

members of the brain injury community. Visit the

website at www.biausa.org.

BIAA STRIVES TO IMPROVE ACCESS TO

CARE THROUGH RESEARCH

We support grant applications, serve on advisory

committees, recruit study participants, and

disseminate research results.

Currently we are collaborating with the nation's

top researchers to develop and disseminate

“Guidelines for the Rehabilitation and Disease

Management of Adults with Moderate to Severe

TBI” to identify how much rehabilitation, in what

setting, and at what point after injury achieves the

best outcomes. Learn more about the TBI

Guidelines project at biausa.org/TBIGuidelines.

1608 Spring Hill Road • Suite 110 • Vienna, VA 22182 • 1-800-444-6443 • www.biausa.org

FOR MORE INFORMATION, VISIT OUR WEBSITE AT WWW.BIAUSA.ORG

If you or a loved onehas sustained acoma, brain injury, orconcussion please callthe National BrainInjury InformationCenter (NBIIC) toll-freeat 1-800-444-6443 forconfidential information,resources, and support.

Toll-Free

National Brain InjuryInformation Center

1-800-444-6443


National Brain Injury information Center (NBIIC)NBIIC is a free information and resource service provided via telephone and email. The 20,000 inquiries received each year are routed directly to BIAA's state divisions and affiliates, which then provide personalized resources to every person who contacts us.

Brain Injury Awareness Month CampaignsThe Brain Injury Association of America (BIAA) leads the nation in observing Brain Injury Awareness Month by conducting an awareness campaign in March each year. Campaign materials are distributed online, at Capitol Hill, and at various state events.

Brain Injury Business Practice CollegeBIAA’s annual conference is presented for business owners, c-level executives, and marketing professionals from the nation’s top brain injury rehabilitation programs and long-term care facilities. Focused on today’s most pressing business challenges, the College offers world-class education and powerful networking opportunities.

Affiliate Leadership ConferenceBIAA hosts the State Affiliate Leadership Conference each year to bring together state BIA staff and volunteer leaders to share ideas on how to more effectively serve their members and communicate with one another on a nationwide level. The program offers the highest caliber, most sought-after trainers and speakers.

PROGRAM SPONSORSHIPS

EVENT SPONSORSHIPS


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WEBINAR SPONSORSHIPS

For friends and family members

For clinicians For researchers and professionals

For those interested in concussion/mild TBI facts

Other ways toReach Connect Engage

with the Brain Injury CommunityBIAA is happy to discuss your unique ideas for promoting your product or service.

Whether it is through the use of our social media channels, or email blasts to our constituents, we are ready to help you achieve your goals.

Contact Carrie Mosher, sales manager, at [email protected] for information.

For those living with a brain injury

reach connect engage...access to a valuable target audience of industry leaders, persons with brain...

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