February 2 – 5, 2014 | Hollywood Roosevelt Hotel | Hollywood, CA

2014 CHOCOLATE CAMP Annual Restaurant and Retail Division Conference

All you need is LOVEBut a little CHOCOLATE now

and then doesn’t hurt.

- Charles M. Schulz

pg. 2

A Welcome from Yvo Smit

February 2, 2014

Welcome to Chocolate Camp 2014: the 12th Annual Restaurant & Retail Conference!

We are glad to have you here in Hollywood, California for our yearly Restaurant & Retail managers’ meeting. I am delighted that you are able to participate, and hope that you find the meeting to be stimulating and informative. An exciting program has been put together for you. You will meet and get to know colleagues, work on your professional development and walk away with clear goals for 2014.

The 2014 conference program builds upon the program format introduced last year in Healdsburg, California. We will use the next couple of days to refresh our leadership essential skills as well as go over and celebrate last year’s results and encompass information on Marketing, Product Development, Our Brand, Operations, Finance and Human Resources. Through interactive dialogue and workshops, this meeting will present you with the direction of the Company and how you can make a difference in the year ahead. In addition, the meeting will present you tools which will help you to achieve your goals in 2014 and beyond.

Considerable care has been put into the organization of this meeting and your active and constructive participation is the best way to show your appreciation. Be sure to enjoy the meetings and activities and please make it a point to take back the learning’s to your teams in our stores, which will ensure our success in 2014.

Kind Regards,

Yvo Smit Vice President of Restaurant & Retail

pg. 3

General Information

Welcome Booklet.Your Welcome Booklet contains some valuable information. In this booklet you will find the following.

• Presenters List

• Detailed Agenda

• Directions to various activities and information on the activities

Hotel Roosevelt, Hollywood, CA Accommodations.We have set up your accommodations on a shared P-card basis. Your room and taxes are included. Any charges that are made to the room for incidentals are your direct responsibility. Incidentals include items such as, but not limited to.

• Room Service

• Mini Bar

• In-room Movies

• Retail Purchases

• Non-business Related Phone Calls These items will not be on the Master Account, nor will the company, without prior approval of either Yvo Smit or Eric Hunn, reimburse them. All person meal costs are to be charged to your P-card and are not to exceed the maximum per diem of $65.00

All meetings will be held in the Academy Room. Breakfast breaks and lunches will be held in the Oscar Room.

Reception.There is a mandatory reception in the evening following the Superbowl (Sunday, February 2nd) from 6.30 – 8.30 pm at the Roosevelt Hotel in Room 100. Hors d’oeuvres will be served.

Agenda.Included in this booklet is your Agenda for the next few days. Please be on time for all events as we have a lot to share with you and the timeline must be adhered to get it all in.

pg. 4

General Information (cont’d)

Dress Code.Sunday Night – Casual

Monday – Business Casual

Monday Night – Cocktail Attire (Jacket and tie, semi-dress).

Tuesday – Business Casual

Tuesday Night – Casual

Wednesday – Business Casual

Internet Connection.Meeting Room Wireless Internet Password: 41379972 Guestroom Wireless Internet: Wifi connection in guestrooms is complementary. You will have

to accept charges to log on but not charge will effect you.

Transportation.Most of you will be traveling to / from the airport (BUR), please try to coordinate with one another to share cabs upon your arrival to avoid unnecessary fees. Shuttles have been arranged for pickups upon your departure on Wednesday. The shuttles will arrive at the valet in front of the hotel at 3.20pm. If you have any questions or need to make any modifications to your travel arrangements, please contact Jinel Hutchings.

Additional Information.We want your meeting to be filled with valuable information and fond memories. If you have any questions, please contact Eric Hunn (510) 693.4018 or Jinel Hutchings (510) 220.3071.

BUSINESS CASUAL Collared Shirts for men

No Jeans or Polos

pg. 6

Presenters for Chocolate Camp 2014 (listed in alphabetical order)

Christine Bullen, Vice President of D2C Lindt USA

Robin Caveney, Retail Enterprise Information Systems Analyst

Cynthia Contreras, San Francisco Regional Manager

Scottie Day, Corporate Training Manager

Warren Dunkelberger, Eastern Regional Manager

Johanna Espinoza, Northwest Regional Manager

Steve Genzoli, Vice President of Research & Development – Quality Assurance

Kelsey Hall, Marketing Associate

Kym Hough, Senior Marketing Manager

Eric Hunn, HR Business Partner

Vicki Isip, Vice President of Marketing, Branded

Nick Jacobs, Graphic Designer

Leif Kalberg, R&R Finance Manager

Michelle Kwait, Vice President of Human Resources

Alissa Looney, Product Development Manager

Linda Osmundsen, New Store Development Manager

Sherry Paragee, Southwest Regional Manager

Doris Roesner, Global Marketing Manager Retail of Lindt & Sprüngli (International) AG

Yvo Smit, Vice President of Restaurant & Retail

Marty Thompson, Chief Executive Officer

Darrell Thornhill, Safety & Security Manager

Carla Tibbets, Assistant Marketing Manager

Tra-my Vinh, Senior Financial Analyst

Jason Zdanowicz, Director of Operations

pg. 7

Agenda

Sunday, February 2nd.

6.30 pm – 8.30 pm Welcome Reception at Hollywood Roosevelt Hotel (Room 100)

Monday, February 3rd:

7.30 – 8.30 am Breakfast

8.30 – 9.00 am Introduction (Yvo Smit)

• Hollywood Opening Video • HR “Working at Ghirardelli” Video • New Manager Introductions

9.00 – 10.30 am 2013 Results & 2014 Goals (Yvo Smit)

10.30 – 10.45 am Break

10.45 – 11.45 am 2013 Results & 2014 Goals (Yvo Smit)

11.45 – 12.15 pm Minis Launch (Kym Hough)

12.15 – 12.30 pm Chocolate Festival (Video) (Kelsey Hall)

12.30 – 1.15 pm Lunch Break

1.15 – 2.45 pm Workshops: Regular Retail & Outlet Marketing (Marketing Team)

2.45 – 3.00pm Break

3.00 – 4.30 pm Compensation (Hay study) Rollout (Michelle Kwait & Eric Hunn)

4.30 – 5.00 pm Lindt, Ghirardelli and 2014 (Marty Thompson)

5.00 – 5.30 pm Q&A with Management Team

6.00 pm Awards Dinner at The Magic Castle (walking distance from hotel)

(Dress code. Cocktail, Jacket and Tie)

NOTE: All attendees to meet in historic lobby at 6.00 pm to walk to awards dinner. The Magic Castle is a 21+ venue. Everyone must bring a valid photo ID with them.

pg. 8

Agenda (cont’d)

Tuesday, February 4th.

7.30 – 8.30 am Breakfast

8.30 – 9.00 am Safety (Darrell Thornhill)

9.00 – 9.30 am Store Cleanliness & Consumer Affairs (Steve Genzoli)

9.30 – 10.15 am Branded Update (Vicki Isip)

10.15 – 10.30 am Break

10.30 – 11.00 am IT & My Inventory (Robin Caveney)

11.00 – 11.30 am New Chocorista Program (Kym Hough)

11.30 – 12.00 pm New 2014 Product (Alissa Looney & Nick Jacobs)

12.00 – 1.00 pm Lunch Break

1.00 – 3.15 pm Individual Development Program (IDP) (Michelle Kwait & Enact Team)

3.15 – 3.30 pm Break

3.30 – 5.00 pm Workshops:

• Selling the Core (Marketing Team) • Scheduling (Leif Kalberg, Jason Zdanowicz & Eric Hunn)

6.00 – 9.00 pm Group Activity. Lucky Strike Bowling (walking distance from hotel)

• Store Visit • Bowling at Lucky Strike

NOTE: All attendees to meet in historic lobby at 6.00 pm to walk to Lucky Strike.

pg. 10

Agenda (cont’d)

Wednesday, February 5th.

7.30 – 8.30 am Breakfast

8.30 – 9.00 am Lindt USA Update (Christine Bullen)

9.00 – 9.30 am Lindt Global Retail Update (Doris Roesner)

9.30 – 10.15 am 15 min: Store Management Structure (Eric Hunn) 30 min: Myers-Briggs Refresher (Michelle Kwait)

10.15 – 10.30 am Break

10.30 – 12.30 pm Workshops:(Linda Osmundsen, Jason Zdanowicz & Scottie Day)

• Guest Service • Training • Ideation

12.30 – 1.30 pm Lunch Break

1.30 – 3.00 pm Regional Breakouts (Regional Managers: Cynthia Contreras, Sherry Paragee, Warren Dunkelberger & Johanna Espinoza)

3.00 – 3.15 pm Recap, Closing & Questions

3.20 – 3.35 pm Departure Shuttle. Pick-up at valet in front of hotel

5.00 pm Departure Travel

pg. 11

The Magic Castle 7001 Franklin Ave, Los Angeles, CA 90028

G U E S T S A R R I V E 6 . 0 0 – 6 . 3 0 P MExclusive use of Inner Circle, private dining room

T O B E G I NPassed Hors d ‘Oeuvres

Chef’s Choice, Selection of Four to Complement Menu

ö A W A R D S C E R E M O N Y 6 . 3 0 P M öExclusive use of Palace, Private Room

D I N N E R 6 . 5 0 P MFour Course Tasting Menu with Choice of Entrée

T E A S E & D A Z Z L EFour-Cheese Garlic Bread

Cheddar. Monterey Jack, Parmesan & Swiss Cheeses toasted with Garlic

Truffle-Scented French Fries Tossed in Truffle oil, Parsley, Garlic & Parmesan

A M U S EFresh Garden Salad

Mixed Greens, Tomato, Cucumber & Balsamic Vinaigrette

E N T R É EFilet of Beef

Cheddar, Monterey Jack, Parmesan & Swiss Cheeses toasted with Garlic

Pan-Seared Salmon With a Lemon-Herb Crème Fraiche &

Seasonal Vegetables

Roasted Breast of Chicken Whole Grain Mustard Bure Blanc, Parmesan

Risotto & Seasonal Vegetables

Herbed Rack of Lamb Seared and served with Rosemary Demi Glaze Garlic Mashed Potatoes & Seasonal Vegtables

Wild Musshroom en Croute (Vegetarian) With Boursin Cheese, Sautéed Shallots & Marsala Jus

F I N A L EBanana Crème Pie

Fresh Bananas and served with Caramel Sauce

ö P R I V A T E M A G I C S H O W 9 . 0 0 P M öGuests are welcome to stay in the club to attend other

magic shows after dinner. (First come, First served)

pg. 12

Map of Hollywood Area

N. Orange Dr.

N. Orange Dr.

N. Sycamore Dr.

El Cerrito Pl.

N. Highland Ave.N. Highland Ave.

N. Sycamore Dr.

N. La Brea Ave.

N. La Brea Ave.

Hollywood Blvd. Hollywood Blvd.

Hawthorn Ave. Hawthorn Ave.

Lanewood Ave.

W. Sunset Blvd.W. Sunset Blvd.

Franklin Ave. Franklin Ave.

The Magic Caslte

Lucky Strike

Hollywood High School

The Roosevelt Hotel

HOLLYWOOD HILLS

Dorothy J. & Benjamin B. Smith Park

pg. 13

Map of the Roosevelt Hotel 7000 Hollywood Blvd, Los Angeles, CA 90028

W M

Historic Lobby

Open to Historic Lobby

Blossom Room

VIP Pool Area

Room 100

North Garden

Fitness Center

BarShower

Open to Blossom Room Oscar

Room

Academy Room

Pool

Roosevelt Hotel Tropicana Pool

Roosevelt Hotel Lobby Level Roosevelt Hotel Mezzanine Level