REACH MILLIONS OF CONSUMERS

Santa Photo Experience (11/1 – 12/24)

NOVEMBER DECEMBER 320 MILLION TRAFFIC

Your Brand will DOMINATE the Simon Mall environment through experiential events, custom advertising and promotions!

SANTA PHOTO EXPERIENCE OVERVIEW

Santa Photo Experience Reaches families!

Nearly 3.7 million visitors will trek to Simon Malls for a magical visit with Santa (Nov. 1 –Dec. 24, 2014)

Expose your brand to millions of consumers primed to shop

Deliver an integrated marketing experience that positions your brand with Santa’s implied endorsement of your product

Drive sales & exposure of your product through direct touch points with consumers including product demonstrations, couponing and samples

Reach millions of shoppers this holiday season

HOLIDAY OPPORTUNITY

Simon to bundle its Holiday marketing assets to leverage a 360 degree

experience of your brand for consumers at Simon malls.

• Leverage Simon Advertising in Market

• Featured Placement on Mall Media

• Shopper Intercept in Common Area

• Bouncebacks and Giveaways Distribution

• Tabling, Sampling and Demonstrations

SPONSORSHIP BENEFIT EXAMPLES

Custom display and/or

handouts at Santa Line

Custom message in

Santa Line video loop

(:60 TV spots rotate)

Custom branding in and

around set

Custom 22 x 28 message at

Santa Line (entrance & exit)

Opportunity for product/

toy demonstrations

and / or sampling

Access to Santa line during

high traffic times for custom

activation

On spot digital TV spots

(logo exposure where

applicable)

Logo exposure on campaign

standees

Logo exposure on

floor clings and table tents

Custom message on

campaign food court table

tents (1 panel)

Inclusion on local press

releases

Logo inclusion on Simon’s

seasonal photo messaging

featured on Simon.com

throughout Holiday Season

Logo inclusion on Simon’s

seasonal photo messaging

disseminated via Email to

families

Brand inclusion on Simon

social media sites (i.e.

Facebook and Twitter)

“On Set” Exposure* “On Mall” Exposure1* Digital Value*

1 Holiday Market Value of collateral used *Simon has the right to replace any of these Marketing elements with items that have equal value **Only 1 panel available on a first come First serve basis

Pricing Available Per Mall, Multi Mall Savings Applicable

ON-MALL ADVERTISING SAMPLES

Table Tents

22x28 Poster

Standee

12x12 Door Cling

SOCIAL MEDIA

NEWSPAPER, RADIO & PUBLIC RELATIONS

Newspapers, TV stations and radio

personalities love to cover the big guy

during the holidays at Simon Malls.

Locally, Simon purchases media as budgets

permit. In 2013 to support Santa, the malls

contributed the following:

• Mall results totaled over $2 Million in

stories across the portfolio on Santa’s Arrival

and presence at Simon malls.

• Over $2 Million in Radio, Newspaper, &

Magazine advertising was placed promoting

Simon’s Santa photo experience.

ON MALL EXAMPLES

PARTICIPATING MALLS

Mall Name 2014 Opening

Date

Anchorage 5th Avenue Mall 11/14/2014

Anderson Mall 11/14/2014

Apple Blossom Mall 11/15/2014

Arizona Mills 11/7/2014

Arundel Mills 11/7/2014

Auburn Mall 11/7/2014

Bangor Mall 11/21/2014

Barton Creek Square 11/6/2014

Battlefield Mall 11/6/2014

Bay Park Square 11/15/2014

Boynton Beach Mall 11/8/2014

Brea Mall 11/7/2014

Briarwood Mall 11/7/2014

Broadway Square 11/8/2014

Brunswick Square 11/6/2014

Burlington Mall 11/1/2014

Cape Cod Mall 11/14/2014

Carlsbad Premium Outlets 11/15/2014

Castleton Square Mall 11/8/2014

Charlottesville Fashion Square 11/15/2014

Chautuaqua Mall 11/28/2014

Chesapeake Square 11/8/2014

Cielo Vista Mall 11/8/2014

Clay Terrace 11/21/2014

Coddingtown Mall 11/15/2014

College Mall 11/15/2014

Colorado Mills 11/7/2014

Columbia Center Mall 11/15/2014

Concord Mills 11/6/2014

Mall Name 2014 Opening

Date

Coral Square 11/8/2014

Cordova Mall 11/7/2014

Cottonwood Mall 11/6/2014

Crystal Mall 11/8/2014

Dadeland Mall 11/15/2014

Del Amo Fashion Center 11/1/2014

Dover Mall 11/7/2014

Edison Mall 11/8/2014

Emerald Square 11/6/2014

Fashion Centre @ Pentagon City 11/8/2014

Fashion Mall at Keystone 11/21/2014

Fashion Valley 11/7/2014

Firewheel Town Center Mall 11/22/2014

Florida Mall 11/7/2014

Forest Mall 11/22/2014

Fox Run 11/15/2014

Galleria Dallas 11/21/2014

Grapevine Mills 11/8/2014

Great Lakes Mall 11/8/2014

Great Mall of the Bay 11/7/2014

Greenwood Park Mall 11/8/2014

Gulf View Square 11/8/2014

Gurnee Mills 11/14/2014

Hamilton Town Center 11/15/2014

Haywood Mall 11/1/2014

Houston Galleria 11/6/2014

Independence Center 11/6/2014

Indian River Mall 11/15/2014

Mall Name 2014 Opening

Date

Ingram Park Mall 11/6/2014

Irving Mall 11/15/2014

Jefferson Valley Mall 11/6/2014

Katy Mills 11/7/2014

King of Prussia - The Court 11/7/2014

King of Prussia - The Plaza 11/7/2014

Knoxville Center 11/8/2014

La Plaza Mall 11/6/2014

Lakeline Mall 11/6/2014

Las Vegas Premium Outlets South 11/15/2014

Lehigh Valley Mall 11/8/2014

Lenox Square 11/6/2014

Lima Mall 11/15/2014

Lincolnwood Town Center 11/21/2014

Lindale Mall 11/15/2014

Livingston Mall 11/8/2014

Longview Mall 11/8/2014

Mall At Chestnut Hill 12/5/2014

Mall at Rockingham Park 11/6/2014

Mall of Georgia 11/6/2014

Mall of New Hampshire 11/6/2014

Maplewood Mall 11/6/2014

Markland Mall 11/20/2014

McCain Mall 11/14/2014

Meadowood Mall 11/7/2014

Melbourne Square 11/8/2014

Menlo Park Mall 11/6/2014

Mesa Mall 11/7/2014

Miami International Mall 11/15/2014

PARTICIPATING MALLS

Mall Name 2014 Opening

Date

Midland Park Mall 11/15/2014

Miller Hill Mall 11/14/2014

Montgomery Mall 11/6/2014

Muncie Mall 11/14/2014

Newport Centre 11/6/2014

North East Mall 11/7/2014

North Georgia Premium Outlets 11/14/2014

Northgate Mall 11/7/2014

Northlake Mall 11/22/2014

Northpark 11/6/2014

Northshore Mall 11/6/2014

Northwoods Mall 11/6/2014

Oak Court Mall 11/15/2014

Ocean County Mall 11/4/2014

Ontario Mills 11/7/2014

Opry Mills 11/7/2014

Orange Park Mall 11/8/2014

Orland Square Mall 11/6/2014

Oxford Valley Mall 11/7/2014

Paddock Mall 11/8/2014

Penn Square 11/7/2014

Pheasant Lane 11/6/2014

Philadelphia Mills (fka Franklin Mills) 11/14/2014

Phipps Plaza 11/1/2014

Pier Park 11/28/2014

Plaza Carolina 11/15/2014

Port Charlotte Town Center 11/15/2014

Potomac Mills 11/14/2014

Prien Lake Mall 11/7/2014

Quaker Bridge Mall 11/8/2014

Richmond Town Square 11/28/2014

Mall Name 2014 Opening

Date

River Oaks Center 11/15/2014

Rockaway Townsquare 11/6/2014

Rolling Oaks Mall 11/6/2014

Roosevelt Field 11/1/2014

Ross Park Mall 11/7/2014

Round Rock Premium Outlets 11/21/2014

Rushmore Mall 11/6/2014

Santa Rosa Plaza 11/8/2014

Seminole Towne Center 11/7/2014

Smith Haven Mall 11/4/2014

Solomon Pond Mall 11/6/2014

South Hills Village 11/7/2014

South Shore Plaza 11/1/2014

Southdale Center 11/15/2014

Southern Hills Mall 11/14/2014

Southern Park Mall 11/8/2014

SouthPark Mall 11/7/2014

Southridge Mall 11/7/2014

Square One Mall 11/6/2014

St. Charles Towne Center 11/6/2014

St. Johns Town Center 11/15/2014

Stanford Shopping Center 11/7/2014

Stoneridge Shopping Center 11/7/2014

Sugarloaf Mills 11/14/2014

Summit Mall 11/7/2014

Sunland Park Mall 11/15/2014

Tacoma Mall 11/7/2014

The Avenues 11/7/2014

The Domain 11/14/2014

The Empire Mall 11/6/2014

Mall Name 2014 Opening

Date

The Esplanade 11/15/2014

The Falls 11/21/2014

The Galleria at White Plains 11/7/2014

The Mall at Tuttle Crossing 11/7/2014

The Shops at Mission Viejo 11/7/2014

The Shops at Montebello 11/7/2014

The Shops at Nanuet 12/1/2014

The Shops at Riverside 11/7/2014

The Westchester 11/6/2014

Tippecanoe Mall 11/8/2014

Town Center at Aurora 11/8/2014

Town Center at Boca Raton 11/8/2014

Town Center at Cobb 11/1/2014

Towne East Square 11/15/2014

Towne West Square 11/15/2014

Treasure Coast Square 11/8/2014

Tyrone Square 11/8/2014

University Park Mall 11/7/2014

Valle Vista Mall 11/15/2014

Virginia Center Commons 11/15/2014

Walt Whitman Shops 11/8/2014

West Ridge Mall 11/8/2014

West Town Mall 11/6/2014

Westminster Mall 11/7/2014

White Oaks Mall 11/8/2014

Wolfchase Galleria 11/7/2014

Woodburn Premium Outlets 11/23/2014

Woodfield Mall 11/6/2014

Woodland Hills Mall 11/6/2014

For More Information

RetailerMarketing@Simon.com