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MAXIMIZEYOUR IMPACT.

Reach more people atone time than anyother print, tv or radio media in Monterey County.

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THEPOWEROFNUMBERSTHEPOWEROFNUMBERS

39,6501 35,3272 18,8003

SOURCES: 1. Verified Audit Circulation, Thurs. total circulation, VAC Quarterly Publishers Report,June 2003, 2. Audit Bureau of Circulation, M-Sat total circulation, includes 4,419 unsolicited copies,

ABC Fas Fax March 2003, 3. Audit Bureau of Circulation, M-F total circulation, includes1,898 unsolicited copies, ABC Fas Fax March 2003

Monterey County Coast Weekly is the biggest fish in

a beautiful pond. Every week 40,000 copies are

distributed at989 locations from Big Sur to Pacific

Grove, and from the Salinas Valley to Pebble Beach.

Our audit numbers show that the average reader

refers back to the paper 3 times during the week and

that2.5 people read each copy of Coast Weekly.

Reach readers not available

from any other media

Coast Weekly is the largest circulation newspaper

in one of the most spectacular markets in America.

The audience of the paper is more than 2 times that

of the largest radio station in the region and it is an

unduplicated demographic as 55% of Coast Weekly

readers do not subscribe to any daily newspaper.

Over 50 statewide andnational awards

Coast Weekly has long been recognized for its

thoughtful, provocative and engaging coverage

of news, art & entertainment. Since 1988 the paper

has earned top press association honors for its

investigative reporting as well as for stories in the

fields of business, health care and agriculture.

Coast Weekly is a repeat winner of the California

Newspaper Publishers Association's coveted Public

Service award. The paper has also won numerous

awards for its feature stories and photography as well

as its advertising and editorial design. All of which

has reinforced one of the founding principles of Coast

Weekly...good journalism makes for good business.

C I R C U L A T I O N P E R I S S U E( I N T H O U S A N D S )

40

35

30

25

20

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THEPOWEROFTHEPEOPLETHEPOWEROFTHEPEOPLE

75.4% of our readers pick up thepaper every week.

70.1% do business with ouradvertisers 3 or more times per month.

88.1% of our readers pick upthe paper before the weekend.

39.6% of our readers are the decisionmakers at work for tech purchases.

26.8% of our readers have purchaseauthority for financial services.

22.1% make the buying decisions ontheir firms health insurance.

49.9% of CW readers own theirown home in Monterey County.

10.4% say they intend to buy ahome within the next 12 months.

68.9% plan home improvementprojects in the next 12 months.

MOVERS & SHAKERS

43.3% of our readers have been tothe movies in the last 30 days.

40.4% of our readers have been to abar in the last 30 days.

35.9% have been to the theater or a

classical music concert in the last 30 days.

BOOMERS & BEEMERS

$68,627 is the average annualincome of Coast Weekly readers.

30.6% of CW readers have annualincomes over $80,000.

19.8% of CW readers have annual

incomes over $100,000.

CAPTAINS OF INDUSTRY HOMEBODIES

69.3% of our readers work asprofessionals or managers.

89.8% of our readers haveattended college.

28.2% of Coast Weekly readers

have post-graduate degrees.

HONOR STUDENTS

YOUR BEST FRIENDS

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