reach the cleaning and restoration market · boost your roi and staying power. cleanfax. is, and...
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Reach the Cleaning and Restoration MarketWITH MULTI-CHANNEL SOLUTIONS FROM CLEANFAX
2018 MEDIA PLANNERAN ISSA PUBLICATION
BOOST YOUR ROI AND STAYING POWERCleanfax is, and has been, the ONLY media brand engaging the professional cleaning and restoration markets, for more than 30 years.
With comprehensive content offered across robust, integrated media channels, Cleanfax is the authority and leading media resource in the market.
Reach your target audience when, where, and how they want to be reached throughout their buying cycle.
*The only BPA audited title in the marketplace.
8,000+ Professionals
Restoration Insider E-Newsletter
Cleanfax.com
38,000+ Monthly AveragePageviews
21,500+ Unique VisitorsFacebook, Twitter, Instagram, and YouTube
Cleanfax Social Media
Cleanfax Insider E-Newsletter
16,000+ IndustryProfessionals
INTEGRATED SOLUTIONS TOSHOWCASE YOUR BRAND
25,000 Subscribers
Cleanfax Print & Digital Magazine*
70,000+ IndustryProfessionals
engage with Cleanfax on a monthly basis.
2.83%
1.84%
Distributor
Sales Agent/Rep Firm
13.68%Floor/Carpet Maintenance
Contractor
45.68%Carpet Cleaning
Contractor
35.45%Restoration Contractor
MULTI-AUDIENCE REACHCleanfax bridges the gap between the professional cleaning
and restoration industries by delivering best-in-class content
to the industry's leading audience.
AUDIENCE PROFILE
56%
CLEANERS offer
restoration services
77%
RESTORATION CONTRACTORS
provide cleaning services
Gain access to the largest audience• 25,000 top decision makers and influencers running
the industry cleaning and restoration organizations• 86% of subscribers are Owners and/or in Corporate
Management
CURATED CONTENT—STRONG ENGAGEMENTCleanfax delivers comprehensive content such as:
• Solutions to industry pros’daily challenges
• Marketing, management, andtechnical know-how andindustry best practices
• Education and proven businessstrategies
• Research, data, and coverageof industry trends
• Essential information to assistreaders in growing theirbusinesses.
FIND YOUR NICHE WITH CLEANFAX
And how does that matter to you?
PRINT AND DIGITAL ADVERTISING
Cleanfax, the trusted voice of the industry—inspiring new generations, informing industry pros. 67% of Cleanfax readers have been in the business for more than 15 years, and these industry professionals choose trade media 4:1 as the primary source of industry knowledge.
55%read every
issue
cover to cover
78%subscribers
read
3 out of 4 issues
So how much is Cleanfax magazine valued?
Pricing & Opportunities
ISSUE AD CLOSEMATERIALS
DUELEAD FEATURE BUSINESS DEVELOPMENT TECHNICAL TIP SPONSORSHIP OPPORTUNITIES BONUS DISTRIBUTION
Jan/Feb 12/15/17 12/22/17 Carpet Care Spotlight: Special Reporton Successful Cleaning Companies
Disaster Restoration Marketing
Thermal Imaging and Moisture Meters
Cleaning Industry Leaders Review Profile
Nexus/AramscoICE Expo
The RIA Convention & Industry Expo
March 02/01/18 02/08/18 2017 in Review: Preparing for Hurricane Season Bio-Hazard/Crime Scene Cleaning
Spot and Stain Removal Restoration Showcase
April 03/09/18 03/16/18 Increasing the Digital Marketing Reach Technology Spotlight: Software
Spring Cleaning Challenges
Software & Technology Showcase
The Experience Conference & Exhibition
The Experience Conference & Exhibition APRIL Official Show Guide
May/June 05/04/18 05/11/18 Doing it ALL: Water, Fire, Smoke, Mold, and MORE
Carpet Cleaning Marketing Contents Restoration Truckmount Profile Crawford Contractor
Connections
July 6/4/2018 6/11/2018 Market Study: The Restoration Benchmarking Survey Report
Technology Spotlight: Cleaning Equipment Rug Cleaning Chemicals Showcase
(Cleaning & Restoration)
August 06/27/18 07/06/18 Restoration Spotlight: Special Report on Successful Restoration Companies
Commercial Carpet Cleaning Structural Drying Restoration Industry
Leaders Review
September 08/01/18 08/06/18 Doing it ALL: Carpet, Furniture, Hard Surfaces, and MORE
Technology Spotlight: Truckmounts Odor Removal The Experience
Company ProfilesThe Experience
Convention & Trade Show
The Experience Convention & Trade Show SEPTEMBER Official Show Guide
October 09/10/18 09/14/18 Market Study: The Carpet Cleaning Benchmarking Survey Report
Technology Spotlight: Restoration Equipment Mold Remediation Extractor Showcase
(Truckmount & Portables)ISSA Show
North America
Nov/Dec 10/23/18 10/29/18 How to Overcome Staffing Issues: Hiring,Retaining, and Firing
In-House Training Programs
Carpet Cleaning Challenges
Best Buys for 2019 Showcase
2018 CONTENT CALENDAR
CLEANFAX.COM
Cleanfax.com offers traditional and rich-media advertising, exclusive sponsorship opportunities, and site segmentation to spotlight your products. The site averages 21,500+ unique users and 38,000+ pageviewsmonthly with news, articles, and online-only multi-media content.
Advertising opportunities include:Banners:
• Super Leaderboard• Leaderboard• Half Page• Medium Rectangle
DIGITAL ADVERTISING
Exclusive, High Impact Opportunities:• Interstitial and Prestitial• Page Skin• Topic/Channel Sponsorship
Pricing & Details
GET TO YOUR CUSTOMERS’ INBOXESTargeted Email Marketing:
• 100% share of voice with targeted messages delivered to your audience
• Focus on specific demographics, or reach the entire Cleanfax database of 29,000+
Content Marketing:Reach Cleanfax’s entire email database! A valuable tool to generate leads, promote your brand, share educational videos and more with opportunities such as:
• Technology Alert• Technical Tip*• Video Spotlight*• White Paper*• Native/Sponsored Content*
*Includes Cleanfax archival.
Pricing & Details
EFFICIENT, EFFECTIVE, TRUSTED
Cleanfax Insider:Sent weekly to 16,000+ industry pros, provides exclusive online articles, news, videos, and more.
Restoration Insider: Sent twice monthly to 8,000+ disaster restoration pros.
E-NEWSLETTER MARKETING
Advertising spots available in both e-newsletters:
• Leaderboard• Medium Rectangle• Featured Product• Sponsored Content• Road Block
Pricing & Details
STAND OUT WITH AN EXCLUSIVE SPONSORSHIP
Webinars/Webcast Sponsorships:A complete marketing-services package is included with each co-sponsor or exclusively sponsored webcast. Marketing-services package includes:• Live moderated webinar• E-mail and social invitations to Cleanfax's
audience to drive registration• Up to 30-second voice-over advertising
message• Custom lead report including all registrants• 1-yr archive of the webcast on Cleanfax.com
Digital sponsorship opportunities:• Exclusive issue sponsorship • Animated belly bands• Pop-up ads/videos• Animate your print ad
Pricing & Details
Exclusively sponsor an issue of Cleanfax magazine with leaderboard banner on every page and introductory letter/advertorial message on the opening cover.
ISSA NETWORK OF MEDIA BRANDS & CONTACTS
Additional Media Brands• ISSA — The only media brand reaching
qualified readers from manufacturing, distribution, facility services, and facility management across an ever-expanding multi-media landscape. ISSA.com
• CMM — Cleaning & Maintenance ManagementThe leading media brand serving facility service providers and facility managers.CMMOnline.com
Scott BeechAccount Executive, [email protected]
Abby IngrahamAccount Executive Cleaning & Maintenance Management | Cleanfax [email protected]
Jeff CrossExecutive Editor, [email protected]
Micah OgburnDirector of Media [email protected]