reach, time spent & attitudes national english 60+ may 2009
DESCRIPTION
Reach, Time Spent & Attitudes National English 60+ May 2009. Reached Yesterday % English 60+. Source: BBM Analytics RTS Spring 2008/Spring 2009. Average Per Capita Weekly Time Spent Hours - English 60+. Source: BBM Analytics RTS Spring 2008/Spring 2009. - PowerPoint PPT PresentationTRANSCRIPT
Reach, Time Spent & AttitudesNational English 60+
May 2009
Reached Yesterday% English 60+
92.0 91.5
83.4 83.3
42.4 44.7
72.0 71.6
43.1 43.4
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Average Per Capita Weekly Time SpentHours - English 60+
29.7 29.7
23.322.3
7.48.5
5.8 5.6
0.4
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Most Influential Advertising% English 60+
46.4
2.9
37.1
1.4
6.5
1.3
Television Radio Newspaper Magazines Internet Out of home
2009
Q: Which ONE media source carries advertising that you believe to be the most influential?
Source: Angus Reid Strategies May 2009
Most Authoritative Advertising% English 60+
Q: Which ONE media source carries advertising that you believe to be the most authoritative?
Source: Angus Reid Strategies May 2009
31.0
6.3
44.2
8.24.5
0.0
Television Radio Newspaper Magazines Internet Out of home
2009
Most Powerful Advertising% English 60+
Q: Which ONE media source carries advertising that you believe to be the most powerful?
Source: Angus Reid Strategies May 2009
65.8
1.3
20.1
1.86.4
2.1
Television Radio Newspaper Magazines Internet Out of home
2009
Most Effective Advertising% English 60+
Q: Which ONE media source carries advertising that you believe to be the most effective?
Source: Angus Reid Strategies May 2009
52.0
1.5
31.3
1.65.4
1.1
Television Radio Newspaper Magazines Internet Out of home
2009
Most Persuasive Advertising% English 60+
Q: Which ONE source media carries advertising that you believe to be the most persuasive?
Source: Angus Reid Strategies May 2009
60.8
2.8
23.5
3.6 2.90.5
Television Radio Newspaper Magazines Internet Out of home
2009
Most Engaging Advertising% English 60+
Q: Which ONE media source carries advertising that you believe to be the most engaging?
Source: Angus Reid Strategies May 2009
52.7
8.9
16.6
6.6 7.1
2.2
Television Radio Newspaper Magazines Internet Out of home
2009
Most Relevant Advertising% English 60+
Q: Which ONE media source carries advertising that you believe to be the most relevant?
Source: Angus Reid Strategies May 2009
32.4
2.9
43.7
6.3 6.7
0.0
Television Radio Newspaper Magazines Internet Out of home
2009