reaching our target audiences in different ways
DESCRIPTION
Communicating for impact. Reaching our target audiences in different ways. Test Case: Information for Charities. Our Strategy. First and Foremost: Get to Know your Audience. We looked for existing studies - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/1.jpg)
Reaching our target audiences in different ways
Communicating for impact
![Page 3: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/3.jpg)
Our Strategy
![Page 4: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/4.jpg)
First and Foremost: Get to Know your Audience
We looked for existing studiesStatistics Canada 2003 Study: 13 000 non profits and charities (Activities, challenges)Statistics Canada 2007 Study on donations, volunteering and participation.Imagine Canada and John Hopkins University analysis of the non profit and volunteering sector.
![Page 5: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/5.jpg)
Leveraging Access to the CRA Database
Mining the database for informationReorganising itUsing it:
Mass mailingEmail newsletter
![Page 6: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/6.jpg)
Using an existing network
We networked with Philanthropie QuébecUsed their existing groupParticipated activelyLinked to content
![Page 7: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/7.jpg)
Create PartnershipsLearned about the existing:
Groups, associations, etc.NetworksService providers
Communicated an adjusted message to their specific needs.
![Page 8: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/8.jpg)
Using Our Existing Tools
We leveraged our existing tools:
WebsiteNewsletterSocial MediaCorporate Brochure Add-on
Content BrochuresTrainings
• Webinars• In person
![Page 9: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/9.jpg)
Use Commercial Tools of Promotion
Social Media Ads pay-per-click ad campaign linking to online content. pay-per-click ad campaign linking to our free training sessions.
![Page 10: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/10.jpg)
RECAPHave a communication strategy beforehand.Get to know your audience by finding existing data.Use existing networks, groups, associations.Create partnerships.Use your own existing communication tools.When funding is available, use paid promotional tools.
![Page 11: Reaching our target audiences in different ways](https://reader035.vdocument.in/reader035/viewer/2022062310/56815f55550346895dce349f/html5/thumbnails/11.jpg)
Thank you for your attention!
Merci!