reaching out through social media- andy kleinschmidt
TRANSCRIPT
EMPOWERMENT THROUGH EDUCATION
Reaching Out Through Social MediaAndy Kleinschmidt
OSU Extension
Overview
• Briefly discuss social media
• Relevant examples of impact
• Strategy
Social Media
• Everyone has a role in sharing news, observations, knowledge, research, innovation, ideas, etc. etc.
• Only minimal technical requirement, but large social requirement to make SM work
• We now have a huge capacity (à la Facebook and others) to express, share and converse
• It affects anybody that has a message to get out to anywhere in the world. Obviously, this includes you
http://dairygoddess.wordpress.com/
http://www.youtube.com/user/gilmerdairy
IMPACT
• Facebook = hundreds/thousands of people ‘like’ your farm
• Blog = hundreds of pageviews a day
• Youtube = hundreds of subscribers, thousands of views
Strategy
“Set up a twitter, facebook, youtube, blog and wait for the magic… Fail.”
– Mani Karthik, SEO Specialist, Flip Media, Dubai
Others (youtube, amplify, posterous, etc)
Resources for more…
1. National eXtension initiative www.extension.org/learn
2. Archived recordings of eXtension professional development http://go.osu.edu/sW
3. Google Anne Adrian
4. Agchat.org