Reaching Potential Cell Phone CustomersReaching Potential Cell Phone CustomersIn theIn the

New York MarketNew York MarketPresented by:

New York, NY

Nearly 92% of The Onion Readers Own Cell Phones…Nearly 92% of The Onion Readers Own Cell Phones…The Best Prospects for The Best Prospects for ChangingChanging or Upgrading Phones and Service or Upgrading Phones and Service

Source: The Media Audit Feb-Mar 2007

636,100636,100Cell Phone Users are Reached by The OnionCell Phone Users are Reached by The Onion

The Onion Readers are 14% more likely than the The Onion Readers are 14% more likely than the Average NY Market adult to OWN A CELL PHONE.Average NY Market adult to OWN A CELL PHONE.

The Onion Readers Have High Incomes,The Onion Readers Have High Incomes,Easily Affording Cell Phone ServiceEasily Affording Cell Phone Service

The Onion Readers Have Affluent, Busy Lifestyles…The Onion Readers Have Affluent, Busy Lifestyles…Both Conducive to Heavy Cell Phone UsageBoth Conducive to Heavy Cell Phone Usage

The Onion Outperforms the MarketThe Onion Outperforms the MarketIn Delivering Customers of Most Cell Phone SuppliersIn Delivering Customers of Most Cell Phone Suppliers

The Onion is the Most Highly Targeted and EfficientThe Onion is the Most Highly Targeted and EfficientIn Delivering Cell Phone OwnersIn Delivering Cell Phone Owners

The Onion is the Most Highly Targeted and EfficientThe Onion is the Most Highly Targeted and EfficientIn Delivering New Yorkers with In Delivering New Yorkers with

$100,000+ INCOME$100,000+ INCOME

The Onion is the Most Highly Targeted and EfficientThe Onion is the Most Highly Targeted and EfficientIn Delivering New Yorkers with In Delivering New Yorkers with

$150,000+ INCOME$150,000+ INCOME