reaching the 800 million on facebook - 2012
DESCRIPTION
Identifying opportunities for marketers and developers on the Facebook Platform in 2012. Presented by Daniel of http://pinpointsocial.comTRANSCRIPT
We enable designers & small agencies to build the best Facebook promotions.
How you can use Facebook for your business
800 million friends 50% log on to Facebook each day Average network of 250 friends
30 billion pieces of content is shared
800 million friends How do we reach them?
“EdgeRank is like a credit raDng: it's invisible, it's important, it's unique to each user, and no one
quite knows how it work”
?
Today’s Consumer Most Facebook pages reach only 3%-‐7.5% of their fans
News Feed publishes just a liQle more than 0.2% of the stories it considers
The Facebook Platform 2012
Platform
Pages
Ads
Open Graph Applications
Timeline
Canvas Applications
Page Applications
Our secret weapon
46% higher click through rate 20% lower cost per click 18% lower cost per fan
Social media on scale
Let’s build a story
How you can use Facebook for your business
Key to winning on Facebook
Create high quality
stories
Connect to distribution channels
Penetrate News Feed Viral loop
What would you share?
• Incentive to ‘connect’ • “Why should I share?” • Creating sticky posts
Say hello
Daniel Patricio Founder and product manager [email protected] (647) 519-2313 @danielpatricio