Reaching the Online Consumer

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Search Engines

First Page Search Engine Listing provides Brand Lif t as well as clicks

• 62% of search engine users click on a search result within the first page of results, and a full

• 90% of users click on a result within the first three pages of search results.

• These figures were just 48% and 81%, respectively, in 2002.

• The study reports that brand equity is bestowed upon those entities listed in the top results.

According to new research conducted by Jupiter Research

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Reaching the Online Consumers: Search Engines

Website URL60%

Search Engines

25%

Linkage Partners

15%

Organic Search Results

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Reaching the Online Consumers: Search Engines

Website URL60%

Search Engines

25%

Linkage Partners

15%

Paid Search Results – Pay-Per-Click

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Reaching the Online Consumers: Search Engine Myths

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Reaching the Online Consumers: Search Engine Myths

Paid ResultsOrganic Results

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Reaching the Online Consumers: Search Engines

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Search Engine Optimization: Ideal Process

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Reaching the Online Consumers: Search Engines – Keywords

• Example Keywords ?

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Local Search: Content Convergence & Mapping

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Reaching the Online Consumers: Local Search & Mapping

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Reaching the Online Consumers: Search Engines: Tools

• Website Spiderability: http://www.se-spider.com/

This site will allow them to see what information a Search Engine spider can retrieve from their Website. It can be used to identify if links or content that may not be visible to the Search Engine.

• Link Popularity: http://www.marketleap.com/publinkpop/default.htm

This site gives you the number of Websites linking to you according to Google, MSN, and Yahoo. You also have the ability to compare your site’s link popularity to your competitors.

• Google Page Rank: www.webmastereyes.com

This site is used to give Google PageRank. Type in the domain of your site in the box provided and it will assign a number from 1 to 10 for each linked page on your site. The higher the number the better the page rank. You can also take a look at the Google PageRank for your keyword competitors by typing a desired keyword phrase into Google and then copy and pasting the Google query URL into the Webmaster Eyes tool.

• Keyword Position tool http://www.seochat.com/seo-tools/search-engine-keyword-position/

This tool allows you to check the ranking of your site in Google, Yahoo, and MSN all at once for a particular keyword phrase.

• Search Engine Index Tool http://www.marketleap.com/siteindex/

Tells you how many of your Website pages Google, Yahoo, and MSN have in their index for your site. Can help identify if a Search Engine is having problems finding all the pages on your site or if the Search Engine has found pages on a protected part of your site that your do not want ranking.

• Keyword Density Tool: http://tools.seobook.com/general/keyword-density/

Allows you to see what keywords are currently been used on your site and at what density.