reaching your commercial customers
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Reaching your Commercial Customers. BPA Brown Bag April 2007 Colleen McCormack, Key Accounts Manager. Reaching the Commercial Customers – What works for us. Commercial Newsletter Training Opportunities Energy programs and incentives in our brochure - PowerPoint PPT PresentationTRANSCRIPT
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Reaching your Commercial Customers
BPA Brown Bag
April 2007
Colleen McCormack, Key Accounts Manager
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Reaching the CommercialCustomers – What works for us
• Commercial Newsletter
• Training Opportunities
• Energy programs and incentives in our brochure
• Energy Audits – both performed by account managers and 3rd party energy audit consultants
• Proactive training with our approved contractors – they are another resource to reach our customers
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Commercial Newsletter
• Sent to our commercial and industrial customers
• Prepared by Key Account Manager
• Includes relevant technical advice
• Important information on energy rates
• Provides information about training and incentive programs
• Lists utility contact information
• Let’s take a look at the newsletter!
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Reaching Customers Through Utility Sponsored Training• We offer free or very low cost training to our customers on a regular
basis
• We reach our customers about the training four ways:
– Send the flyer via email
– Give flyer to customer
– Advertise in newsletter
– Provide information on website
• We also ask customers what training they would like Clark Public Utilities to offer and try to make it happen
• Let’s take a look at a recent flyer we had for a power quality seminar!
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Energy Efficiency Brochure• Pamphlet of our energy efficiency program offerings
– Readily available to customers in all utility offices – Account reps bring it with them to customer sites– Also on the website
• Aimed at improving energy efficiency for our customers
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Energy Audits for our Commercial Customers
• We reach the customer through
– Energy efficiency pamphlet, which is also on internet
– Meeting at the customer site and observing opportunities
– High bill inquires over phone
– Talking with customers at rotary, chamber, community and economic development meetings (word of mouth)
– Proactive mailings to targeted sectors (churches, schools, small groceries)
• Account representatives can provide a no cost walk-through to identify cost effective opportunities to increase energy efficiency
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Third Party Energy Audit
• If a customer wants a more in-depth audit, or has complicated energy systems (compressed air, power quality issues, etc.) we pay up to $3,000 for a third party to perform an energy savings analysis report
• Account manager will go with consultant to perform audit and will meet with the customer afterwards to walk through the report and explain the utility incentives for the measures
• Let’s look at a example of a 3rd party energy audit
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Example of Energy Audit
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Example of Energy Audit
Includes utility incentive in report
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All information on our Website
• You can view our current training schedule, newsletters, energy efficiency brochure, and current commercial programs at www.clarkpublicutilities.com
• Don’t hesitate to contact me if you have questions or want additional information.
• Colleen McCormack, 360-992-3303
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