10 QUESTIONS

IN 10 MINUTES

REACHING YOUTH WITH POWERFUL SOCIAL CONTENT

2015 FORBES STUDY ESTIMATES GENERATION Z MADE UP ABOUT 25% OF THE U.S. POPULATION

96% OF TEENS ARE ONLINE, 92% OF TEENS ARE ONLINE DAILY, WITH 24% ON ALMOST CONSTANTLY

INFLUENCING AN ESTIMATED $44 BILLION ANNUAL SPENDING

NATIONAL YOUTH NETWORK

ONLINE RESEARCH PANELS

CO-CREATION PROJECTS

COMMUNITY BUILDING

INFLUENCER PARTNERSHIPS

SOCIAL AMPLIFICATION

HEALTH + SOCIAL CHANGE OBJECTIVES

Authentic YouthGenerated Content

Product TrialProduct R&D + Co-Creation

Social Amplification

Resonance Measurement

Brand +Category Insights

OnlineDiscussions

ResearchActivities

Polls andSocial Quizzes

Content Challenges

Sharing Content

YOUTHVINE COMMUNITY

DR. PEPPER HEALTHY EATING

THEME PARK SUBSTANCE ABUSE INSTAGRAM CONTEST EDUCATION PROGRAM

NUTRITION PROGRAM FLAVORED MOUTHWASH

“YOUTHS” ARE ONE HOMOGENEOUS GROUP

EDUCATION PROGRAM

FLAVORED MOUTHWASH

“AUTHENTIC” CONNECTIONS

“AUTHENTIC” CONNECTIONS BE RELATABLE

SOCIAL CHANNELSRelevant social platforms for tween, teen,

and young adult engagement

“YOUTUBE OVER TV ANY DAY” Torrin S. | Age 16 |YOUTUBE

“SOMETIMES WE USE IT FOR ORGANIZING EVENTS, IT’S EASY TO STAY IN TOUCH WITH FAMILY TOO”

Alicia L .|Age 18|FACEBOOK

“IF YOU’RE NOT ON INSTAGRAM DO YOU EXIST?”

Bailey M. | Age 15| INSTAGRAM

“WHERE WE CAN JUST BE REAL, IT’S EASY AND FUN”

Lyra H. | Age 19| SNAPCHAT

“TWITTER IS LIFE” Casey V. |Age 17 | TWITTER

“STILL GOT THE COOLEST FINDS” Crystal G. | Age 21 | TUMBLR

“YEAH, MY FRIENDS AND I CHECK OUT COOL VINES FROM TIME TO TIME”

Tristan D. | Age 15 | VINE

“PINTEREST IS MY FAVE” Gina W. | Age 20 | PINTEREST

“IT’S THE MOST EXPRESSIVE APP EVER, AND SO EASY TO USE”

Yvonne K. | Age 19 | MUSICAL.LY

WHAT THE HECKIS A CONTENT PILLAR?

OH YOU ARE SAYING “CRAY” NOW

THAT IS JUST CRAZYORIGINAL

OPEN DISCUSSIONS + HANDS-ON ACTIVITIES

IMAGINATION AND KNOW-HOW

RESIST THE TEMPTATION