#SocialPro #13A @nxfxcom

REACTING TO REAL-TIME EVENTS: SOCIALLY ENGAGING IN THE MOMENT

Benjamin SpiegelCEO, MMI Agency@NXFXCOM

RTM is awesome…when it works

#SocialPro #13A @nxfxcom

We also remember the screw ups

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Real time marketing myths

#SocialPro #13A @nxfxcom

#SocialPro #13A @nxfxcom

It’s only social

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It’s free

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It’s real time

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A sure win

The Truth

#SocialPro #13A @nxfxcom

#SocialPro #13A @nxfxcom

Billions of marketers attempt RTM every day

#SocialPro #13A @nxfxcom

Brands ask for an Oreo moment

#SocialPro #13A @nxfxcom

Only a few succeed

Tips to win

#SocialPro #13A @nxfxcom

#SocialPro #13A @nxfxcom

Do you have the right

to play in this space?

#SocialPro #13A @nxfxcom

Set expectations

Participate in theconversation year-round

#SocialPro #13A @nxfxcom

Use social listening to identify

key conversation topics

#SocialPro #13A @nxfxcom

#SocialPro #13A @nxfxcom

Define your approval process

#SocialPro #13A @nxfxcom

Plan in advance

#SocialPro #13A @nxfxcom

Create pre-approved content

Have your tools ready to go.

#SocialPro #13A @nxfxcom

Set up you war room

Expect the unexpected

#SocialPro #13A @nxfxcom

#SocialPro #13A @nxfxcom

Understand the learnings

#SocialPro #13A @nxfxcom

Rinse and repeat

#SocialPro #13A @nxfxcom

Thank you!