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Reactions from Sexual Minority Youth and

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Authors and Support Author and Presenter: Marilyn Hoppe, Ph.D., University of Washington Co-Authors: Blair Beadnell, Ph.D., Diane Morrison, Ph.D., Elizabeth Wells, Ph.D., Avry Todd, MSW, University of Washington; David Dean Jr., Ph.D., Bucknell University Funding source: NIMH #075030

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Mental Set Why?QVoices Project Background How?How did we put together the survey? How did we recruit people? Who?Description of our sample. What?What did they say? What lessons did we learn?

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Why? Needs of LGBTQ Youth EducatorsCommunityLiterature

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Why? Needs of LGBTQ Youth EducatorsCommunityLiterature

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Why? Needs of LGBTQ Youth EducatorsCommunityLiterature

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Why? Needs of LGBTQ Youth EducatorsCommunityLiterature

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Focus Groups and Interviews Online Survey Data How?

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What we learned from Focus Groups Building the survey RecruitmentIncentivesIssues

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What we learned from Focus Groups Building the survey AdvertisingIncentivesIssues Confidentiality Level of Comfort Length Understanding the questions Fear of being judged What would data be used for?

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What we learned from Focus Groups Building the survey AdvertisingIncentivesIssues Cash Prepaid debit card Movie passes Gift cards Music downloads

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What we learned from Focus Groups Building the survey RecruitmentIncentivesIssues Technology-based Venue-based General

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Our conclusion of what to do......conduct an online, anonymous survey with incentives.

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How do you put together an online anonymous survey with incentives? (With a little help from your friends!) Collaborate!

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How do you put together an online anonymous survey with incentives? (With a little help from your friends!) School of Social Work Computing Staffwebsite construction and hosting the website DatStat, Inc.--programming and hosting the survey Hallmark Insightshosting and providing incentives Facebookrecruitment Qvoices Staffsurvey items, monitor incoming data

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Our Website

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DatStat, Inc. Programming and Hosting our Survey

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Facebook Ad Design

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Recruitment Ad on Facebook Survey for Gay Teens Tell us your experiences in an anonymous online survey. QVoices is a study at the University of Washington School of Social Work.

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Targeting the Facebook Ad

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Facebook Pricing

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Cost for Facebook Ads $126.72

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Survey Process Click on Facebook ad or go to WebsiteClick thru to consent/surveyComplete survey/submit and closeClick thru to incentive website

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Who?

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Race/Ethnicity

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Sexual/romantic attractions

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What did they say? What did we learn?

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What we learned Important to talk with members of target audience. Difficult to manage an anonymous survey and give incentives. Important to collaborate with partners who have expertise and some flexibility. Facebook (and potentially other social networking sites) can be used effectively to recruit LGBTQ youth. Recruiting via social networking sites can be very cost efficient.

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Thanks!