read-a-roo’s great green state
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Read-A-Roo’s Great Green State. A Read-A-Roo Branding and Outreach Campaign. Read-A-Roo’s Great Green State. UNC-TV OUTREACH OBJECTIVE : The purpose of this project is to promote a series of “healthy earth” initiatives by using UNC-TVs Read-a-Roo. UNC-TV OUTREACH BENEFITS : - PowerPoint PPT PresentationTRANSCRIPT
Read-A-Roo’s
Great Green State
A Read-A-Roo Branding and Outreach Campaign
Read-A-Roo’s
Great Green State
UNC-TV OUTREACH OBJECTIVE:
The purpose of this project is to promote a series of “healthy earth” initiatives by using UNC-TVs Read-a-Roo.
UNC-TV OUTREACH BENEFITS:
•Brand building and recognition overtime for both Read-A-Roo and UNC-TV.
•Aids in overall Outreach fund raising efforts.
•Allows the continuation of FREE community events and caregiver training.
•Further connects UNC-TV and Outreach to the community and life-changing entities they truly are.
2. Outreach
Read-A-Roo’s
Great Green State
Campaign Objective for Viewers:
•The purpose of this campaign is to educate and further the knowledge of school aged viewers and caregivers with tips, techniques and activities that help preserve North Carolina’s vast environmental landscape.
•The purpose of this campaign is to positively influence viewers and caregivers to apply these techniques to their lives and share their experiences with UNC-TV Outreach by submitting brief writings and action photos.
Benefits of the Campaign for Viewers:
•Promotes active and experiential learning.
•Builds the Read-A-Roo/UNC-TV brand.
3. The Viewer
Read-A-Roo’s
Great Green StateBenefits for Corporate Sponsors and Partners:
•25 on-air call-to-action “brought to you by…”messages
•Company “Green Theme”
•Just for Kids web presence
•Event presence (????)
•Statewide socially conscience, middle and upper class audience
•Brand building amongst mothers, youth and “tweens”Sponsor Required Commitments:
•Choose one of the available pre-determined GGS interactive tips and techniques to sponsor.
•Provide graphic for VO message and web graphic.
•Furnish information and trinkets to be distributed at various UNC-TV Outreach event as needed.
•$3,000
4. Sponsors
Read-A-Roo’s
Great Green State
Pre-Determined Great Green State Inter-Activities
Read-A-Roo Recycles
Read-A-Roo Picks up Litter
Read-A-Roo Plants a Tree
Read-A-Roo Cleans a Beach
Read-A-Roo Saves Energy
Read-A-Roo Plants a Garden
Read-A-Roo Conserves Water
5. Interactivities
Script Sample:
Hi kids! Did you know that by planting trees you help provide North Carolina with clean fresh air? Help me, Read-A-Roo, preserve our state by planting a tree with friends and family in your community and share your story at www.unctv.org/kids!
This initiative is brought to you by, ABC Corporation, “Putting kids first in our green world!”