read servicing the independent workshop makes sales€¦ · editorial director nicola has been...

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servicing the independent workshop

MEDIA INFORMATION 2019


Advertising in a magazinethat targets your customers makes sense. Advertising in a magazinethat is being read by yourcustomers makes sales.

Autotechnician magazine is brought to you by Paul Dearing and Nicola St Clair

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autotechnician magazine is an essential read for theindependent workshop owners and technicians thatreceive it. Delivering job-useful technical, product andbusiness information, technical events and training.This offers you the perfect vehicle to deliver your coremessages to existing and potential customers in acost-effective way and in a variety of formats.

Targeted cost-effective results in print, digitally, onlineand via social media.

Please read on…

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theteam

Nicola St ClairEditorial DirectorNicola has been reporting on theindependent aftermarket for 17years and enjoys a closerelationship with readers. She ispassionate about supportingtechnicians through the manychallenges they face and worksclosely with her extensive networkof technical experts, suppliers andworkshop owners to deliver usefuland aspirational content.

✆ 01634 816 165✆ 07904 521 923✉ [email protected]

Paul DearingCommercial DirectorPaul has over 28 years’ experiencein B2B automotive publishing,heading up magazines such asautobusiness, Autotrade, FleetNews and Aftermarket beforecreating his own publishingcompany in 2015 with businesspartner Nicola St Clair. Paul hasbeen referred to by many clients asan extension to their ownmarketing department, taking aconsultative approach and offeringadvice to best match product andmessage with the correct deliveryand format.

✆ 01778 701 615✆ 07808 077 611✉ [email protected]

Nathan WiseDigital Products ManagerNathan is responsible for Autotechnician’s online presence, usingthe website and social media channels to engage with users 24/7.The Facebook page now has over 7,700 followers and an averagemonthly reach of over 30,000.

Technical contributors include: Journalist Rob Marshall, independent trainers James Dillon andAndy Crook as well as master technicians David Wagstaff, JamesEtherington and Peter Melville.


themagazineautotechnician has become the magazine thatindependent workshop owners and technicians notonly want to read but need to read to assist them inworking in and running a modern workshop in today’scomplex, ever-changing market.

TECHNICAL & TRAINING Now published 9 times a year, autotechnician continues tofocus on technical information delivered by some of the bestminds in the aftermarket. Our readers need to know how themodern vehicle is changing and practical advice on how to workon these vehicles is what autotechnician magazine excels inoffering. Delivering how-to guides on current applications andfeatures on upcoming technology by our partnering MasterTechnicians and key suppliers. Training and keeping up to datewith modern systems is crucial and autotechnician offers anonline knowledge assessment tool, runs technical events andprovides training information in every issue.

PROMOTE YOUR PRODUCTS BY SHARING YOUREXPERTISE WITH READERSOur readers need quality products and the equipment to fit and testthem. autotechnician offers advertisers the opportunity to educatereaders about the right products and procedures to fit them throughproduct news and advertising.

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autotechnician prides itself on the relationshipit has with its readers, knowing what makesthese businesses tick and thrive is essential toproducing a great magazine. This is why weregularly feature workshops from across the UKwho have worked proactively, highlighting workethic and practice, plus revenue opportunitiesthat have been taken advantage of.

COMPETITIONSEveryone loves something for nothing. All advertisers have theopportunity to offer competition prizes and giveaways. Theseare promoted in print, online and via social media.

NEWSAll the latest news that affects our readers will be reported on.autotechnician partners trade associations such as the GEA,IAAF and the RMIF to keep its readers up to date with thelatest legislation, plus news from suppliers that relates toreaders.

SUPPLIER FEATURES & PRODUCT REVIEWSSupporting suppliers will have the opportunity to be featuredin autotechnician by delivering technical information orthrough lifestyle related features that would be or interest toworkshop owners or technicians. This will help reinforce yourcorporate or technical message to our readers. We will also testproducts using our network of reader workshops.

DIRECT DIGITAL LEADS

Each printed issue of Autotechnician magazineis supplemented by a digital issue, sent to over16,000 businesses across the UK. Offering livelinks to advertiser websites and extendedtechnical and training articles hosted onautotechnician.co.uk and social media.

Each digital issuewill be hosted on ourwebsite and emailedto selected readerseach month.

https://autotechnician.co.uk/

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Click here to visitwww.autotechnician.co.uk autotechnician.co.uk is a responsivewebsite that engages with users in allformats. Satisfying the experiencedtechnician’s insatiable appetite for good,technical information. Delivering exclusivecase studies from technicians, trainers andindustry suppliers, training dates, freeAutotech assessments, news and businessinformation.

ONLINE ADVERTISINGWith online promotions playing a big part in mostoverall marketing plans, our mission in joining the dotsbetween traditional print, social media anddigital/online media formats is working, offering ouronline advertisers the opportunity to engage with agrowing number of potential customers 24/7, 365 daysa year.

With over 6,000 unique visits per month and linking toour social media and traditional print,autotechnician.co.uk provides a targeted, effectiveplatform for all your online promotions. Our statisticsare showing that over 70% of users are coming frommobile devices so you must ensure that you areadvertising on a responsive website to maximise traffic.

For more information on online promotions, please [email protected] or call Paul Dearing on: 0044 (0) 7808 077 611.

Online rate card: per month

Web Ads

Leaderboard £430.00 728 x 90 jpeg/gif

jpeg/gif

jpeg/gif

jpeg/gif

7 secs maximum

£324.00 300 x 300 7 secs

7 secs

7 secs

£344.00 180 x 520

£300.00 300 x 225

Box Banner

Sky Scraper

Banner

Please Note: Banners can be on a rotation of up to 4 providing a minimum of 25% sound ofvoice (SOV). All prices are per month and subject to availability at the time of booking.

Rate Size Format Animation

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autotechnicianThose of you that already invest in autotechnician’s mediaprogramme have seen how you can engage with customersacross all formats and the results are impressive.We now have over 7,769* followers on Facebook, technicians and workshopowners who are interested in technical, training knowledge, productinformation and engaging with us.

You will see that other publishers have had a social media presence for manyyears but have not managed the process and failed to deliver the rightinformation to engage followers.

For more information on online promotions, please [email protected] or call Paul Dearing on: 0044 (0) 7808 077 611.

So why choose autotechnician social media?

• 7,707* likes and 7,769* followers

• Average monthly reach of over 30,000

• Average monthly post engagements of over 14,000

• Apart from relevant BBC, UK specific industry news articles, allcontent is either unique to (best contributors/suppliers) orhas been written by Autotechnician

•We track activity daily and weekly, so our posts hit theirtimeline when we know they would prefer to read them

•We always provide feedback and are the link between ouradvertisers/contributors and the technicians

• More followers, larger reach, increased awareness, instantfeedback and genuine results.

*Statistics taken 12/11/2018

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Sponsorship opportunity

autotech attracts hundreds of garageowners and technicians from across the UK totake part in the online assessment and attendour Big Day Out training events. As one of theAutotech campaign’s partnering sponsors,you will be part of a ten-month promotion inprint, online and via social media. Each partner will have the opportunity to deliver technicalarticles and product information to autotechnicianreaders plus generate high levels of sales enquiries via theonline assessment registration. You will also be able to takepart in the Big Day Out events and network with delegatesduring registration and the extended lunch. The onlineassessment and live events are growing with over 70paying delegates booked into our October event at EmtecNottingham.

To take advantage of this exclusive opportunity to alignyour brand with technical development and for a fullsponsor package, please email [email protected] call Paul Dearing on 0044 (0) 7808 077 611.

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Editorial can include an email or telephone contact. Extended articles can be used online and linked to supplier resources, further articles and related videos, which are posted to our Facebook and Twitter networks.

PRINT ➤ WEB ➤ SOCIAL MEDIA ➤ PRINT ➤ WEB ➤ SOCIAL MEDIA ➤ PRINT ➤ WEB ➤ SOCIAL MEDIA ➤ PRINT ➤

PRINT WEB SOCIAL MEDIA

www.autotechnician.co.uk facebook.com/Autotechmagazinetwitter.com/autotech_mag

2019 Features List

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www.trwaftermarket.com/en/brakediscs

This is Kitty Zhu, TRW Product Manager.

Whether she’s working with brake discs or performing a tea ceremony, she wants every element to be perfectly balanced. Take our High Carbon Discs. They o er better stability and performance because they resist higher temperatures without distorting.

For a truly great performance, rely on True Originals.

Watch Kitty’s story at www.trwaftermarket.com/en/brakediscs

ORIGINALSTRUE

As part of ZF Aftermarket, every TRW part is built to meet the challenge, just like the dedicated people around the world who bring them to you. Backed by a global network of aftermarket experts, TRW products set the standards for safety and quality.

TRW_PC_Brake_Disc_8865_Advert_A4_CMYK_201704_EN.indd 1 12/04/2017 15:42

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The Electric Park Brake (EPB) o�ers several advantages over a conventional cable operated handbrake: extra cabin space, optimum braking force under all conditions, hill-start assist, and the ability to provide controlled emergency braking of the vehicle. However, the EPB can also exhibit a problem that rarely occurs on mechanical versions – failure to release.

The cause of this fault is interruption of the power supply to the electric motor-driven actuators that press the brake pads against the brake discs. To determine the exact failure mode, an appropriate diagnostic tool must be connected to read the stored fault codes.

To recover the vehicle to the workshop, it may be necessary to open the brake with the emergency release. Some vehicle manufacturers o�er an integrated system to perform this function, check the manual. When this is not the case, or the information is not readily available, ZF Aftermarket engineers recommend using a generic approach to emergency release as described below.

EMERGENCY RELEASE PROCEDURE

A word of warning at the outset – do not connect an external power source to attempt to release the brake, as this could destroy the actuator control system.

Remove the electrical power connector: Using a suitable tool, disengage the connector and pull it from the actuator (Figure 1). Some EPB systems use actuators with an integrated cable, in which case, the plug connection must be disconnected on the cable harness of the vehicle. This is generally located in the corresponding wheel housing.

Remove the actuator: Loosen and remove both �xing screws of the actuator (Figure 2) and release any cable holders. The actuator can now be pulled from the housing (Figure 3) to reveal the spindle that applies the brake.

Release the brake: Using a suitable spline tool, turn the spindle in a clockwise direction (Figure 4) until the brake disengages and the road wheel turns freely.

Re�t the actuator: Check the condition of the sealing ring at the periphery of the spindle housing and if necessary, replace it. Insert the actuator, ensuring that the sealing ring seats correctly – a light �lm of brake �uid applied to the seal will ease reassembly. The motor may have to be rotated slightly to engage the actuator with the spindle.

Replace the �xing screws, initially giving them a few turns by hand without tools to avoid the possibility of cross-threading – if the thread is inadvertently damaged, the complete brake caliper will have to be replaced. Tighten the screws to the torque speci�ed by the vehicle manufacturer, then reinstall the electrical power connector.

With the brakes released and reassembled, the vehicle can be taken to the workshop for full diagnosis and repair. Where new parts are required, ZF recommends the use of original equipment components such as those provided within its Lemförder, Sachs, TRW and Boge brands.

Visit www.autotechnician.co.uk to view/download a Brake servo fault-�nding guide

ZF advise on emergency release for the Electric Park Brake

Fig. 1: Removing the connector from the brake actuator

Fig. 2: Removing the brake actuator �xing screws

Fig. 3: Pulling the brake actuator from its housing

Fig. 4: Turning the actuator spindle to release the brake

BR

AK

ING

JAN/FEB • Lighting• Braking• Clutch & Transmission• Emissions Testing

Ed deadline Mon 17 DecAd deadlineMon 7 JanInsert delivery Weds 9 JanPublish Fri 18 Jan

MARCH• Diagnostics & Test

Equipment• Oils, Lubes & Additives• Filters• Ignition & Engine

Management

Ed deadline Friday 1 FebAd deadline Thurs 14 FebInsert delivery Mon 18 FebPublish Friday 1 Mar

APRIL• Exhausts & Cats• MOT• Rotating Electrics• Belts

Ed deadlineFri 1 MarAd deadline Weds 13 MarInsert delivery Tues 19 MarPublish Mon 1 April

MAY• Automechanika

Birmingham• Aircon & Cooling• Steering & Suspension• DPF & Engine Cleaning

Ed deadline Mon 1 AprAd deadline Fri 12 AprInsert delivery Weds 17 AprPublish Weds 1 May

JUNE• Wheel Alignment• Bearings• Technical Data• Additives & Cleaners

Ed deadline Weds 1 MayAd deadline Fri 17 MayInsert delivery Weds 22 MayPublish Mon 3 June

JULY/AUG• Braking• Clutch & Transmission• Batteries & Chargers• Turbos

Ed deadline Mon 3 JuneAd deadlineFri 14 JuneInsert delivery Fri 21 JunePublish Mon 2 July

SEPTEMBER• Ignition & Engine

Management• Diagnostics & Test

Equipment• MOT

Ed deadlineFri 2 AugAd deadlineFri 16 AugInsert delivery Weds 21 AugPublish Mon 2 Sept

OCTOBER• Garage Equipment &

Lifting• Oils, Lubes & Additives• Filters• Wipers

Ed deadline Mon 2 SeptAd deadlineFri 13 SeptInsert delivery Thurs 19 SeptPublish Tues 1 Oct

NOV/DEC• Steering & Suspension• Hand & Air Tools• Wheel Alignment• Batteries & Chargers

Ed deadline Fri 4 OctAd deadlineFri 18 OctInsert deliveryTh 24 OctPublish Weds 6 Nov

A targeted and

Autotechnican captures the interest of brand decision-makers

The way in which people use and digest media is evolving and Autotechnician delivers essential information to our readers in the format they want to receive it. This reader-led approach reduces wastage, ensures your potential customers are eager to receive our products and enables you to promote your

PRINTED ISSUE:

Independent workshops

DIGITAL ISSUE:

Independent workshops

Advertisement rates:

Front cover quarter page strip £841.00

Double page spread £1,842.00

Full page £1,146.00

Half page £795.00

Quarter page £465.00

Advertorials plus 20%Series discounts available on request

Loose inserts: £120 per 1,000 plus postage, we will only accept full circulation run inserts.

Direct mail: All direct mail will be sent via a third party bonded mailing house at a cost of £150 per 1,000. This covers list rental only and does not include postage or

Please note: All rates are subject to VAT at the rate ruling on the date of invoice and all invoices are payable on 30 days after publication date.

To Book: For display, bound inserts and for any online advertising information and e-marketing, please call Paul Dearing on 0044 (0) 7808 077 611 or email [email protected]

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Mechanical dataFull Page bleed: 303mm high x 216mm wideFull Page trim: 297mm high x 210mm wideFull Page type: 270mm high x 190mm wide

DPS bleed: 303mm high x 426mm wideDPS trim: 297mm high x 420mm wideDPS type: 270mm high x 400mm wide

Half Page vertical: 270mm high x 90mm wideHalf Page horizontal: 130mm high x 190mm wide

Quarter Page vertical: 130mm high x 92mm wideQuarter Page strip: 60mm high x 190mm wideQuarter Page column: 270mm high x 42mm wide

Copy requirements: Advertisements should be supplied as high resolution PDFs

FONTS MUST BE OUTLINEDImages must be CMYK

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16,234

Direct mail: All direct mail will be sent via a third partybonded mailing house at a cost of £150 per 1,000. Thiscovers list rental only and does not include postage orfulfilment costs.

Please note: All rates are subject to VAT at the rate rulingon the date of invoice and all invoices are payable on30 days after publication date.

To Book: For display, bound inserts and for any onlineadvertising information and e-marketing, please callPaul Dearing on 0044 (0) 7808 077 611or email [email protected]

A targeted and effectivecirculationAutotechnican captures the interestof brand decision-makers.

The way in which people use and digestmedia is evolving and autotechnician deliversessential information to our readers in theformat they want to receive it. This readerledapproach reduces wastage, ensures yourpotential customers are eager to receive ourproducts and enables you to promote yourproducts in a cost-effective manner.

autotechnician

Aftermarket Media Solutions LtdCompany Number: 09625886

autotechnicianMEDIA INFORMATION

autotechnician is brought to you by Paul Dearing and Nicola St Clair


Nicola St Clair Editorial Director

✆ 01634 924 406✆ 07904 521 923 ✉ [email protected]

Paul Dearing Commercial Director

✆ 01778 701 615✆ 07808 077 611 ✉ [email protected]

Unit 14, The Joiners Shop, Historic Dockyard Chatham, Kent ME4 4TZ

“Really packed with stuff for ustechs. Keep up the good work."

C Higgins

"Autotechnician is packed withinteresting content."

B Donahue

"Firstly may I just say thankyou. I received your magazinefor the first time on Saturday. Ihave particularly enjoyed thediagnostic pieces coveringdiagnostic process and sensorchecks.

I think it essential tounderstand the science andtheory behind the practice, anelement which I feel is far toooften overlooked in our sectorand one which assists us on adaily basis to offer better valuediagnostics.

Please keep it up!"D Geldard

✆ 01634 816 165✆ 07904 521 923✉ [email protected]

✆ 01778 701 615✆ 07808 077 611✉ [email protected]

read servicing the independent workshop makes sales€¦ · editorial director nicola has been...

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