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East

West

North

HobbiesThey will be constantly

getting/collecting the latest

gadgets and won’t mind waiting in

queues to be the first to get it. The

males would probably get the

download version of the

magazine, and the women would

get the paper copy.

ActivitiesMy audience will enjoy playing on

a console, getting the latest

gadget, socializing on online chat

rooms e.g. Facebook/Twitter or

watching TV, sometimes even

shopping

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Full Time EmploymentMy audience, if in a job, will have

a job in the city, something busy

and using technology, like graphic

design or media.

Full Time EducationMy audience, if still in education,

will be studying hands-on

subjects, like Art, Media, Graphics,

IT etc. They will always be on their

latest phones, but will get the work

done.

Age16-24

GenderBoth male & female

GeographicThey will live on the outskirts of

the city in a fairly big, modern,

house. They won’t live too far from

the train station, so they can have

a quick commute to work/college.

S o c i o e c o n o m i c S t a t u s D e m o g r a p h i c S t a t u s