now hiring: 9 people you need on your modern marketing team

28
NOW HIRING: 9 PEOPLE Po!zpvs!npefso!nbslfujoh!ufbn YOU NEED

Upload: uberflip

Post on 23-Aug-2014

3.657 views

Category:

Recruiting & HR


11 download

DESCRIPTION

What is the future of marketing roles? The rise of mobile devices, personalized marketing, and content marketing has definitely had had an impact in the way companies target their audiences. Consequently, CMOs are realizing the need for roles within their teams that adapt to these trends. The marketing department of yesterday can’t be successful in 2014. We consulted with a number of industry experts and summarized this guide on how today's marketers get the job done. http://www.uberflip.com Sources: - http://topliners.eloqua.com/community/know_it/blog/2014/03/28/modern-marketing-skills-competencies-definitions - http://www.slideshare.net/kaykas/modern-marketing-organizational-structure-kaykas-jascha-kaykaswolff - http://www.heinzmarketing.com/2013/11/3-marketing-automation-roles-hire-2014/ - http://www.marketingprofs.com/opinions/2014/24884/get-to-know-the-new-starring-roles-of-content-marketing - http://blog.hubspot.com/insiders/marketing-department-roles - http://contentmarketinginstitute.com/2013/04/essential-roles-content-marketing/ - http://marketingland.com/marketing-roles-rewards-featuring-adobe-insights-82485 - http://www.fastcodesign.com/3032719/ui-ux-who-does-what-a-designers-guide-to-the-tech-industry - http://chiefmartec.com/2014/01/81-big-firms-now-chief-marketing-technologist/

TRANSCRIPT

Page 1: Now Hiring: 9 People You Need On Your Modern Marketing Team

NOW HIRING:

9 PEOPLE YOU NEED

Page 2: Now Hiring: 9 People You Need On Your Modern Marketing Team

THAN THEY DID A FEW YEARS AGO

Page 3: Now Hiring: 9 People You Need On Your Modern Marketing Team

Recent trends such as

Page 4: Now Hiring: 9 People You Need On Your Modern Marketing Team

Recent trends such as

Page 5: Now Hiring: 9 People You Need On Your Modern Marketing Team

Recent trends such as

Page 6: Now Hiring: 9 People You Need On Your Modern Marketing Team

Recent trends such as

Page 7: Now Hiring: 9 People You Need On Your Modern Marketing Team

Recent trends such as

Page 8: Now Hiring: 9 People You Need On Your Modern Marketing Team

Recent trends such as

have influenced tactics and campaigns.

Page 9: Now Hiring: 9 People You Need On Your Modern Marketing Team

AND NEW MARKETING TACTICS CALL FOR NEW ROLES.

Page 10: Now Hiring: 9 People You Need On Your Modern Marketing Team

the majority of marketers expect their role to change in the next year.

Page 11: Now Hiring: 9 People You Need On Your Modern Marketing Team

As suggested by top organizations like MarketingProfs, CMI, Eloqua, Forbes, and Heinz,

THESE ARE THE ROLES THAT EVERY MARKETING

TEAM NEEDS TODAY.

Page 12: Now Hiring: 9 People You Need On Your Modern Marketing Team

Content Director Responsible for the development and management of content that buyers value — from eBooks, to press kits, webinars, infographics, and blog posts.

Main tasks: ü  Developing buyer-centered content

strategies. ü  Writing, editing, and updating original

content. ü  Curating third-party content. ü  Managing other content resources

(writers, designers, etc.). ü  Tracking ROI for content marketing efforts.

Page 13: Now Hiring: 9 People You Need On Your Modern Marketing Team

Brand Journalist Copywriters and journalists can become brand journalists, who are in charge of using storytelling to attract targeted audiences to a specific brand.

Main tasks: ü  Monitoring and researching industry

related information. ü  Crafting content and copy that aligns

with the company’s mission (e.g. blog posts, infographics, presentations, white papers, etc.).

ü  Optimizing content for search engines (SEO).

Page 14: Now Hiring: 9 People You Need On Your Modern Marketing Team

Community Manager They oversee the online engagement that a company generates on social media and other online forums.

Main tasks: ü  Managing a brand’s social media

presence on social platforms (e.g. Twitter, Facebook, LinkedIn).

ü  Driving engagement and interactions between a brand and its target audience.

ü  Monitoring interactions to ensure that the community remains engaged.

Page 15: Now Hiring: 9 People You Need On Your Modern Marketing Team

Marketing Automation Manager Supports the execution of integrated marketing (inbound and outbound), and manages lead nurturing campaigns. They’re a key contact between sales and marketing.

Main tasks: ü  Developing, implementing, and

documenting strategy for lead generation and nurturing.

ü  Optimizing and data improvement. ü  Facilitating the conversion of

prospective customers into paid clients.

Page 16: Now Hiring: 9 People You Need On Your Modern Marketing Team

Data Analyst Information is power and, without metrics and KPIs, marketing teams can’t make informed decisions that impact a company’s ROI. That’s where data analysts come in.

Main tasks: ü  Tracking of brand metrics and KPIs. ü  Monitoring, measuring, and analyzing

the effectiveness of marketing initiatives.

ü  Providing insights for the optimization of campaigns.

Page 17: Now Hiring: 9 People You Need On Your Modern Marketing Team

Marketing Technologist This isn’t just an IT role. This is actually a developer that also has marketing experience. According to Gartner, 81% of big firms already have a marketing technologist.

Main tasks: ü  Managing technological change inside

marketing organizations. ü  Facilitating projects that involve both

marketing and IT-related tasks. ü  Selecting and evaluating marketing

technologies (automation software, analytics, etc.).

ü  Use technology to enable business growth.

Page 18: Now Hiring: 9 People You Need On Your Modern Marketing Team

Not all roles are completely new.

Marketing trends are also impacting the most traditional

members of a marketing team.

Page 19: Now Hiring: 9 People You Need On Your Modern Marketing Team

Campaign Manager Beyond traditional marketing efforts, in 2014 campaign managers must be aware of the wide array of tools that can impact their efforts, including automation, native ads, CPC, mobile, social media, content marketing, and analytics.

Page 20: Now Hiring: 9 People You Need On Your Modern Marketing Team

Event Manager Although the core of their responsibilities remains the same, event managers should also be able to complement their efforts with the latest tools. Social media, webinar applications, and analytics are just a few of the features that today’s event managers incorporate into their day-to-day tasks.

Page 21: Now Hiring: 9 People You Need On Your Modern Marketing Team

Graphic Designer Design has become a rather vague term for marketing teams. Once reserved for people who merely knew about aesthetics, color psychology, and pixels, designers now are also in charge of the overall feel and experience of software products (apps, websites, web-apps). Very specialized roles such as User Experience Design and User Interaction design are in high demand.

Page 22: Now Hiring: 9 People You Need On Your Modern Marketing Team

What additional roles are you seeing emerge on the marketing landscape?

Page 23: Now Hiring: 9 People You Need On Your Modern Marketing Team

?

Page 24: Now Hiring: 9 People You Need On Your Modern Marketing Team

?

Page 25: Now Hiring: 9 People You Need On Your Modern Marketing Team

?

Page 26: Now Hiring: 9 People You Need On Your Modern Marketing Team

?

Page 27: Now Hiring: 9 People You Need On Your Modern Marketing Team

Let us know in the comments!

Page 28: Now Hiring: 9 People You Need On Your Modern Marketing Team

WANT TO GET MORE OUT OFYOUR CONTENT MARKETING?

Increase readers, subscribers and leads with Uberflip

LEARN MORE