when data gets up close and personal

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HOW AM I DOING? WHEN DATA GETS UP CLOSE AND PERSONAL STEPHEN P. ANDERSON

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How Web apps can use Feedback Loops to positively influence behavior.

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Page 1: When Data Gets Up Close and Personal

HOW AM I DOING?WHEN DATA GETS UP CLOSE AND PERSONAL

STEPHEN P. ANDERSON

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STEPHEN P. ANDERSON

poetpainter.com

I help businesses with

‘Product Strategy & Design’ needs

@stephenanderson

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How can we use { } to... [goal]

www.getmentalnotes.com

www.getmentalnotes.com

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How can we use { } to... [goal]

Social Proof

We tend to follow the patterns of similar others

in new or unfamiliar situations.

See also: Bystander Effect, Testimonials, Identification

To put people at ease or guide a decision, find creative

ways to show social activity. This can be in the form of stats

(favorited by, number of views, comments), good positive

reviews/ testimonials, or by providing visibility into the actions

or outcomes of other users’ behaviors.

Curiosity

When teased with a small bit of interesting

information, people will want to know more!

See also: Pattern Recognition, Badges, Gifting

When—and what—can you hold back? Reveal just enough

to arouse interest, then tease someone into taking the next

step. You can also arouse interest by doing something unusual

and unexpected—people will stick around long enough to

determine what’s going on. Similarly, puzzles are intriguing.

Mental Notes Sneak Preview | Find out more at www.getmentalnotes.com

www.getmentalnotes.com

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This presentation

>

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(and retweets)

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This presentation

>

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3 Quick Stories(the origins of this presentation)

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“feedback loops that affect behavior”

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Something new?

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1. “TEMPERANCE. Eat not to dullness; drink not to elevation.”2. “SILENCE. Speak not but what may benefit others or yourself; avoid trifling conversation.”3. “ORDER. Let all your things have their places; let each part of your business have its time.”4. “RESOLUTION. Resolve to perform what you ought; perform without fail what you resolve.”5. “FRUGALITY. Make no expense but to do good to others or yourself; i.e., waste nothing.”6. “INDUSTRY. Lose no time; be always employ’d in something useful; cut off all unnecessary actions.”7. “SINCERITY. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.”8. “JUSTICE. Wrong none by doing injuries, or omitting the benefits that are your duty.”9. “MODERATION. Avoid extremes; forbear resenting injuries so much as you think they deserve.”10. “CLEANLINESS. Tolerate no uncleanliness in body, cloaths, or habitation.”11. “TRANQUILLITY. Be not disturbed at trifles, or at accidents common or unavoidable.”12. “CHASTITY. Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of

your own or another’s peace or reputation.”13. “HUMILITY. Imitate Jesus and Socrates.”

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2008 Personal annual report for Stephen Anderson

AustinMar 07 to Mar 11

MiamiApr 10 to Apr 14

San FranciscoApr 20 to Apr 22

SeattleAug 21 to Aug 23

Mountain ViewSeptember 24

New YorkSep 24 to Sep 26

FranklinNov 06 to Nov 09

MinneapolisDec 09 to Dec 11

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

In 2008, you mostly coincided with:

Kevin

in Austin, Miami and San Francisco

Peter

in Austin, Miami and Berkeley

Jay

in Minneapolis

Chris

in Miami and San Francisco

Brandon

in Miami and San Francisco

You took 17 trips in 2008, which added up to 55,753 km or 15% of the distance to the moon.

In 2008, you spent

323 43

You have 52 travellers in your network. They travelled a total of 1,753,265 km in 2008, and everyone on Dopplr travelled a total of 1331.4 million km or 8.9 AU in 2008: the approximate distance to Saturn from the Earth as of January 2009.

Your personal velocity for 2008 was 6.36 km/h, which is about the same as a duck.

The 5 most popular cities in your network are San Francisco, Austin, New York, Miami and Chicago.

The furthest distance you travelled was to New York (4,120 km from Mountain View), which is the 2nd most popular city on Dopplr. The shortest distance you travelled was to Austin (322 km from Plano), which is the 21st most popular city on Dopplr.

You spent the longest in Minneapolis, Jesse Spalding has a tip:

Lots of great farmer's markets in the summer!

Minneapolis Farmer's Market on Lyndale Ave and Cesar Chavez Ave or Nicollet Mall

http://www.mplsfarmersmarket.com/

Mill City Farmer's Market on Chicago Ave and 2nd St. S

...

See more on the city page for Minneapolis on Dopplr.

Your carbon for 2008

6,606 kg CO2Based on figures from Fueleconomy.gov, 1 x Hummer H3 4WD truck produces nearly 10 metric tonnes of CO2 a year. The visualisation above uses this figure to illustrate your carbon from Dopplr as calculated by our friends at http://amee.cc and is an approximation only.

The city images above sourced from Flickr and are used under a Creative Commons Attribution Licence: by pusgums, brickell by alexdecarvalho, Passing Under The Golden Gate Bridge by Dawn Endico, Seattle, Washington by fddi1, Apple I keyboard by Marcin Wichary, smokin by mudpig and Spoonbridge and Cherry by TimWilson.

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(not new, but accelerating and spreading)

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So what?

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I think the Wii Fit represents a much more fundamental shift....

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We've had other exercise equipment around the house before, as well as gym memberships, yoga classes, etc. None of them has been as motivating as a simple set of exercises wrapped in a system of game-like rewards. My wife's experience with Wii Fit speaks volumes about games potential to turn an often mundane activity into entertainment that is delightful, exploratory and highly meaningful.

http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html

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We've had other exercise equipment around the house before, as well as gym memberships, yoga classes, etc. None of them has been as motivating as a simple set of exercises wrapped in a system of game-like rewards. My wife's experience with Wii Fit speaks volumes about games potential to turn an often mundane activity into entertainment that is delightful, exploratory and highly meaningful.

http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html

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We've had other exercise equipment around the house before, as well as gym memberships, yoga classes, etc. None of them has been as motivating as a simple set of exercises wrapped in a system of game-like rewards. My wife's experience with Wii Fit speaks volumes about games potential to turn an often mundane activity into entertainment that is delightful, exploratory and highly meaningful.

http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html

Could this also be true of business applications?

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Customer Relationship Management

Investment Tools

Time Tracking

Corporate Email

Banking & Accounting Tools

Project Management Software

Sales Tracking

Knowledge Sharing

Marketing Management

Scheduling Apps

Online Training / E-Learning

Hiring & Recruiting Tools Performance Reviews

File Management

Health RecordsInvoices ?

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Customer Relationship Management

Investment Tools

Time Tracking

Corporate Email

Banking & Accounting Tools

Project Management Software

Sales Tracking

Knowledge Sharing

Marketing Management

Scheduling Apps

Online Training / E-Learning

Hiring & Recruiting Tools Performance Reviews

File Management

Health RecordsInvoices

“Wow, I’m having a great time, and getting

better every day!”

“I can do what’s required of me.”

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Email + Feedback Loops?

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Email + Feedback Loops?(a process)

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Further reading...

http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/

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(sheet of paper + something to write with)

What are you working on, right now?

What are some of the business goals associated with your project?

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What do people have to doin order for your business to be successful?

brilliant question from Joshua Porter | bokardo.com

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What do people have to doin order for your business to be successful?

behaviors

brilliant question from Joshua Porter | bokardo.com

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What do people have to doin order for your business to be successful?

behaviors

business goals

brilliant question from Joshua Porter | bokardo.com

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What do people have to doin order for your business to be successful?

behaviors

business goals

brilliant question from Joshua Porter | bokardo.com

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1a.Identify specific business goals

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1a.Identify specific business goals

1b.Identify specific patterns of behavior to encourage (or discourage)

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I’m lousy at responding to emails in a timely fashion, important emails often fall through the cracks, I sign up for email lists I intend to read but never do, sifting through the avalanche of emails is only getting worseI’d like email to be fun, and not feel like a burden and...I suspect these are a universal problems, right!!?

Business goals(Problems to be solved)

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Never open an email twiceRead emails in the order they were receivedAnswer brieflyRespond in a timely mannerOnly check email twice a day (or once an hour)...and so on

Behaviors to encourage:

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2.Translate desired patterns of behavior into data that can be passively tracked and measured

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-lots of explicit data already

-avoid “asking” for new data

-...also look for implicit data(when, where, how long, character length, etc.)

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3.Attach points to these behaviors

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Never open an email twice

Read emails in the order they were received

Answer briefly

Respond within ‘x’ hours

+10 points for taking action!0 for opening an email a second time.-5 for opening it a 3rd time. (And so on)

Dealing with an email in the order it is received will get you +5 points. Skipping it will get you nothing.

You could set personal goals for this behavior. 10 points for keeping it under 5 sentences. -1 point for every sentence over 5.

Responding within 48 hours gets you +15 points.

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Meh. For this email, you only got 25 out of 40 possible points.

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“Motivating consumer behavior through game mechanics”

pointslevelsscoreboardsachievementsbadgesassignments

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pointslevelsscoreboardsachievementsbadgesassignments

“Motivating consumer behavior through game mechanics”human psychology

reputation & identity

variable rewardsappropriate challenges

pattern recognition

social proof

curiosity

surprisestatus

etc.feedback loops

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4.Translate points into a periodic score and other useful information

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A+

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A+

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T H I S S C O R E I S A FA C T O R O F :

– decisions made

– commitments made (and kept)

– commitments completed as promised

– timely responses to all requests

Commitments agreed to be completed after today’s date do not count against the group score.

*

Final Score

D E L I V E RY:

Y O U R A F T E R T H E M E E T I N G S C O R E :

73%By completing the 3 outstanding commitments (2 of which

are overdue!), you can raise this score to 92%.

A perfect score is not possible for this meeting due to several

slow responses. Try to work on this in the future.

www.afterthemeeting.com

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5.Display the score in a fun way

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“Personal Velocity”

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this example from:

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this example from:

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this example from:

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this example from:

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this example from:

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this example from:

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this example from:

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Ford and Honda's next-gen instrument clusters feature trees (a vine in Ford's case) that grow more lush as

drivers learn to hypermile — the fine art of maximizing fuel economy.

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After just a couple days of using Fitbit, I got hooked on the idea of keeping digital tabs on myself, and I liked looking back at my activity log over a period of time. I started taking the long way walking to and from my Washington, D.C., Metro stop. Rather than rolling my chair over to the printer to grab a printout, I stood up and walked the four feet over to it so I could log a few extra steps.

http://online.wsj.com/article/SB10001424052748703740004574513582518301794.html

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...monitoring the bloom was the gentle nudge [Andrew Chen] needed to stay on track.

“It’s a nice reminder to be more active without being too numeric or cold...”

http://bits.blogs.nytimes.com/2009/12/10/fitbits-motivator-a-virtual-flower/

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The little flower growing represents anticipation and hope that something good will happen, which is the flower growing...

When you push that button and see the change, it's instant feedback, a reward.

Even though the device seems simple, it's tapping into a complex psychology that changes people's behavior... It hits the right button.

These kinds of feedback systems tap into basic human nature... Most humans are naturally wired to nurture things and be rewarded for doing so...

http://www.core77.com/blog/news/captology_how_the_fitbit_pedometer_really_motivates_its_users_15582.asp

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6.Create Rules to Translate Data into Helpful Information

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“Ouch! You only responded to 38% of your emails in a timely fashion. This may be due to your lengthy (avg 17.4 sentences) replies. For next month, focus on shorter responses in a shorter timeframe.”

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You responded to that email in under 2 minutes... That’s much better than your average response time of 8.5 minutes. Good job!

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(dozens of different possible phrases)

PHRASE 2

PHRASE 1

www.afterthemeeting.com

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7.Set Challenges(and rewards)

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An email challenge?

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An email challenge?Less time to respond

best streakrandom limitations

personal challenges from friends

less frequent checking of email

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Congratulations! You’ve earned the “email ninja” badge.

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Congratulations! You’ve earned the “email ninja” badge.

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Sidenote: 3 Kinds of Measures:

relativeabsolute

incremental

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8.Add social cues

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What would you like to know about other (similar) people’s email habits?

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What would you like to know about other (similar) people’s email habits?

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9.Have fun. Make it interesting

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Back again so soon?It’s only been

3 minutessince you last checked your email!

(Go away!!)

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Back again so soon?It’s only been

3 minutessince you last checked your email!

(Go away!!)

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What about...

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10.Test. Iterate.Proceed with caution.

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Be careful what you’re measuring or encouraging!

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PEOPLE WANT TO FEEL GOOD ABOUT THEMSELVES.

-Put a positive spin on your comments.-Bad performance? Present as a problem to be solved.-Indicate next step necessary to improve a bad situation.-Adjust target goals per individual (vs absolute).

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PEOPLE GET BORED WITH THE“SAME OLD THING.”

-How can you add variety, momentum, surprise, narrative and similar ideas to your feedback?-mix the unexpected in with the expected

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Now what?

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the idea is for a system that makes previously invisible aspects of people’s behaviour visible, in order to help change individual and collective behaviour.

-Dan Hill

http://www.cityofsound.com/blog/2008/01/the-personal-we.html

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the idea is for a system that makes previously invisible aspects of people’s behaviour visible, in order to help change individual and collective behaviour.

-Dan Hill

http://www.cityofsound.com/blog/2008/01/the-personal-we.html

Feedback loops

presented in an emotionally engaging way

can affect individual and collective behaviors

by suggesting and reinforcing specific goals.

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What are your business Goals?

Could your application—and users—benefit from offering personal feedback?

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“That is the best gift an educator can give— to get somebody to become self-reflective”

—Randy Pausch, The Last Lecture

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Get a feedback loop and listen to it. Your feedback loop can be this dorky spreadsheet thing I did or it can just be one great man who tells you what you need to hear. The hard part is the listening to it.

—Randy Pausch, The Last Lecture

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Thanks!!

Stephen P. Anderson

www.getmentalnotes.com

www.slideshare.net/stephenpa

www.poetpainter.com

@stephenanderson