Reading The Media:Reading The Media:One of the 21One of the 21stst Century Century

Literacy SkillsLiteracy Skills

Frank Baker media educatorFrank Baker media educatorfbaker1346@aol.comfbaker1346@aol.com

Media Literacy ClearinghouseMedia Literacy Clearinghousewww.frankwbaker.comwww.frankwbaker.com

CEALL Spring ConferenceCEALL Spring Conference

April 28, 2007April 28, 2007

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Digital nativesDigital natives

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

““Our students are growing up in a Our students are growing up in a world saturated with media world saturated with media messages…yet, they messages…yet, they (and their (and their teachers)teachers) receive little or no training receive little or no training in the skills of analyzing or re-in the skills of analyzing or re-evaluating these messages, many evaluating these messages, many of which make use of language, of which make use of language, moving images, music, sound moving images, music, sound effects.” effects.” Source: R. Hobbs, JAAL, February 2004Source: R. Hobbs, JAAL, February 2004

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

““Adolescents need to learn how toAdolescents need to learn how tointegrate knowledge from multipleintegrate knowledge from multiplesources, including music, video, onlinesources, including music, video, onlinedatabases and other media. databases and other media. They They need to think critically aboutneed to think critically aboutinformationinformation….they need to participate….they need to participatein the kinds of collaboration that newin the kinds of collaboration that newcommunication and informationcommunication and informationtechnologies enable, but increasinglytechnologies enable, but increasinglydemand.”demand.”

Bertram Bruce, author, Bertram Bruce, author, “Literacy in the Information Age”“Literacy in the Information Age”

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Standards for the English Language ArtsStandards for the English Language Arts

Sponsored by NCTE and IRASponsored by NCTE and IRA

1. Students read a wide range of print and 1. Students read a wide range of print and non-printnon-print texts texts

to build an understanding of textsto build an understanding of texts 4.  Students adjust their use of spoken, written, and 4.  Students adjust their use of spoken, written, and visual visual

languagelanguage to communicate effectively with a variety of to communicate effectively with a variety of audiences and for different purposesaudiences and for different purposes

6.  Students apply knowledge of language structure, 6.  Students apply knowledge of language structure, language conventions, language conventions, media techniquesmedia techniques, figurative , figurative

language, and genre to create, critique, and discuss print language, and genre to create, critique, and discuss print

and non-print texts.and non-print texts.

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Revised SC ELA Standards (draft)Revised SC ELA Standards (draft) Guiding Principle #8 Guiding Principle #8

An effective English language An effective English language arts curriculum provides for arts curriculum provides for literacy in all forms of media.literacy in all forms of media.

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Revised SC ELA Standards (draft)Revised SC ELA Standards (draft) 8 8thth grade grade

- analyze informational texts for - analyze informational texts for indicators of author indicators of author biasbias

- exemplify the use of - exemplify the use of propagandapropaganda techniquestechniques

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

"With an ever-increasing range of "With an ever-increasing range of media messages in so many forms, media messages in so many forms, students students need to understand the need to understand the process by which authors convey process by which authors convey meaningmeaning about socially constructed about socially constructed experience. The use of digital media experience. The use of digital media and popular cultural texts not only and popular cultural texts not only stimulates young people's stimulates young people's engagement, motivation, and interest engagement, motivation, and interest in learningin learning, but also enables them to , but also enables them to build a richer, more nuanced build a richer, more nuanced understanding of how texts of all kinds understanding of how texts of all kinds workwork within a culture." within a culture."

Renee Renee HobbsHobbs

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

““Accomplished teachers understand Accomplished teachers understand that what students read is no longer that what students read is no longer limited to words on the page. Today’s limited to words on the page. Today’s students must be intelligent readers students must be intelligent readers of texts in different media, of texts in different media, including including illustrations, photographs, television illustrations, photographs, television programs, advertisements, films and programs, advertisements, films and Web sitesWeb sites.”.”

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

““..we are faced with the..we are faced with theconsequences of notconsequences of notteaching our children toteaching our children todecode the content. Thedecode the content. Thepersuasiveness of thepersuasiveness of theInternet will lead to moreInternet will lead to moreand more studentsand more studentspotentially beingpotentially beingmanipulated by themanipulated by themedia”media”

Alan NovemberAlan Novemberauthor:author:

Empowering Students With TechnologyEmpowering Students With Technology

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

What is media literacy?What is media literacy?

Take a few minutes to draft your own Take a few minutes to draft your own definition.definition.

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Media literacy is concerned with helping Media literacy is concerned with helping students develop an informed and critical students develop an informed and critical understanding of understanding of the nature of mass media, the nature of mass media, the techniques used by them, and the impact the techniques used by them, and the impact of these techniquesof these techniques. More specifically, it is . More specifically, it is education that aims to increase the students' education that aims to increase the students' understanding and enjoyment of understanding and enjoyment of how how the media work, how they produce meaning, the media work, how they produce meaning, how they are organized, and how they how they are organized, and how they construct realityconstruct reality. Media literacy also aims to . Media literacy also aims to provide students with the ability to create provide students with the ability to create media products. media products. Source: Ontario Ministry of Education,

1997

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Set of skills, knowledge, & abilitiesSet of skills, knowledge, & abilities Awareness of personal media habitsAwareness of personal media habits Understanding of how media worksUnderstanding of how media works Appreciation of media’s Appreciation of media’s

power/influencepower/influence Ability to discern; critically Ability to discern; critically

question/viewquestion/view How meaning is created in mediaHow meaning is created in media Healthy skepticismHealthy skepticism Access to mediaAccess to media Ability to produce & create mediaAbility to produce & create media

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Media Literacy’s Media Literacy’s Key ConceptsKey Concepts

1. media messages are constructed 1. media messages are constructed

2. media are languages; with their own rules2. media are languages; with their own rules

3. media convey values and points-of-view3. media convey values and points-of-view

4. audiences negotiate meaning4. audiences negotiate meaning

5. media: interested in power & profit5. media: interested in power & profit

Source: Center for Media LiteracySource: Center for Media Literacy

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Critical inquiry: the heart of media literacyCritical inquiry: the heart of media literacy

Who created the message? (authorship)Who created the message? (authorship) For what reasons? (purpose)For what reasons? (purpose) For whose eyeballs? (audience)For whose eyeballs? (audience) Using which Using which techniquestechniques?? Who/what might be omitted and why?Who/what might be omitted and why? What does it mean; how do I know?What does it mean; how do I know?

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Visual literacy (photography)Visual literacy (photography)

Media incorporating images (ads)Media incorporating images (ads)

Moving images ( TV, film, streaming)Moving images ( TV, film, streaming)

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Visual LiteracyVisual Literacy

Considering the critical inquiry Considering the critical inquiry questions, apply them to some of questions, apply them to some of these imagesthese images

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

How to “read a print ad”How to “read a print ad”

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Understanding Moving ImagesUnderstanding Moving Images

The language(s) of TV & filmThe language(s) of TV & film CameraCamera LightsLights SoundSound EditingEditing MoreMore

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

“ “Movies, advertisements, and Movies, advertisements, and all other visual media are all other visual media are tools teachers need to use tools teachers need to use and media we must master if and media we must master if we are to maintain our we are to maintain our credibility in the coming credibility in the coming years.”years.”

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

"If video is how we are "If video is how we are communicating and communicating and persuading in this new persuading in this new century, why aren't more century, why aren't more students writing students writing screenplays as part of screenplays as part of their schoolwork?“their schoolwork?“

Heidi Hayes JacobsHeidi Hayes Jacobs

Scriptwriting In The ClassroomScriptwriting In The Classroom

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Moving image examplesMoving image examples

Television: Cell Phone Television: Cell Phone adad Cell Phone Cell Phone scriptscript

Film: Film: To Kill A MockingbirdTo Kill A Mockingbird (symbolism) (symbolism)

Reading The Media:Reading The Media:One of the 21One of the 21stst Century Literacy Skills Century Literacy Skills

Look at the screenplay exampleLook at the screenplay example

Read two pages from novelRead two pages from novel“Because of Winn-Dixie”“Because of Winn-Dixie”

Create a storyboard of this scene fromCreate a storyboard of this scene from

your group’s POVyour group’s POV

video

National Media Ed ConferenceNational Media Ed Conference

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