reading your users’ minds: empiricism, design, and human behavior, shane f. blackman, ph.d
TRANSCRIPT
25
Consequences of Erudite Vernacular Used Irrespective of
Necessity:
Problems with Using Long Words Needlessly
Oppenheimer (2006)
Go Read!
31
Metacognitive fluencyProspect theory
Risk aversionIntrospection illusion
Bias blind spotAnchoring and adjustment
Representativeness heuristicCompliance techniques
Normative influenceProcedural justice
Mere exposure effect
PersuasionFundamental attribution errorWisdom of crowdsDiffusion of responsibilitySocial loafingPlanning fallacyConfirmation biasGroupthinkTemporal discountingStereotyping and prejudiceHalo effect
User interviewsStakeholder interviews
Free-response feedbackWireframes
(Paper) prototypingMoodboards
Story mappingPersona creation
Competitive analysisDiary studiesTaxonomiesUser flows
Ethnographic field studies
34
A/B testingExperiments
Desirability studiesDecision-making studies
Predictive modelingSimulations
Autonomic measuresEye-tracking
Card sortingUsability testing
Usability benchmarkingUser demographics
Content auditsSite analysis
Clickstream/GA analysisSurveys
Information reveal studiesMemory/recall studies
Qualitative
Quantitative
Exploratory
Confirmatory