readwriteweb's top 5 web trends in 2009

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Top 5 Web Trends of 2009 ReadWriteWeb’s State of the Web, Sept 09 Presented by: Richard MacManus, Founder & Editor, ReadWriteWeb

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The State of the Web 2009, according to tech blog ReadWriteWeb. This presentation outlines 5 big trends on the Internet this year: Structured Data, Real-Time Web, Personalization, Mobile Web / Augmented Reality, Internet of Things .

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Page 1: ReadWriteWeb's Top 5 Web Trends in 2009

Top 5 Web Trends of 2009ReadWriteWeb’s

State of the Web, Sept 09

Presented by:

Richard MacManus, Founder & Editor, ReadWriteWeb

Page 2: ReadWriteWeb's Top 5 Web Trends in 2009

• http://www.readwriteweb.com

• Daily analysis of Web Technology news, products & trends

• Other ReadWriteWeb channels: ReadWriteStart (startups and entrepreneurs), ReadWriteEnterprise (social software inside organizations), ReadWriteTalk (podcast show)

• ReadWriteWeb is among the 20 most popular blogs in the world (ref: Technorati)

• Founder & Editor: Richard MacManus

• RWW writers: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Dana Oshiro, Jolie O’Dell, Steven Walling

Page 3: ReadWriteWeb's Top 5 Web Trends in 2009

Web 2.0

• 2005-2008, The Social Web• Read/Write, two-way, anyone can be a publisher• The term “Web 2.0” defined an era; like “Dot Com” • Search (Google, Alternative Search Engines)• Social Networks (MySpace, Facebook, OpenSocial)• Online Media (YouTube, Hulu, Last.fm)• Content Aggregation / Syndication (Bloglines, Google

Reader, Techmeme, Topix)• Mashups (Google Maps, Flickr, Amazon)

Image credit: catspyjamasnz

Page 4: ReadWriteWeb's Top 5 Web Trends in 2009

Beyond Web 2.0: 2009 Trends

1. Structured / Linked Data- Wolfram Alpha, OpenCalais

2. Real-Time Web- Twitter, FriendFeed

3. Personalization- Facebook, Amazon.com

4. Mobile Web / Augmented Reality- FourSquare, Layer

5. Internet of Things- IBM, Pachube

Page 5: ReadWriteWeb's Top 5 Web Trends in 2009

1. Structured Web

• Web of Data– “Unstructured information will give way

to structured information - paving the road to more intelligent computing.” (When Sites Become Services; Alex Iskold, Mar 07)

– Pages not the center of the Web now, Data and Services are

• More Than Semantic Web– Linked Data– Microformats– RDFa– Curated content (Wolfram|Alpha uses

Wikipedia, licensed content, etc)– Any type of structured content: XML,

CSV files, database

Page 6: ReadWriteWeb's Top 5 Web Trends in 2009

Linked Data

• Linked Data: structured data, but not necessarily semantic

• W3C Linking Open Data (LOD) project

• The image illustrates participating data sets as of March 2009. E.g. Thomson Reuters' OpenCalais project, Freebase, and DBpedia

• Re-uses existing ontologies such as WordNet, FOAF, and SKOS• The data sets all grant access to their knowledge bases and link to items of other data sets. • The Web of Data: Creating Machine-Accessible Information; Alexander Korth, Apr 2009

Page 7: ReadWriteWeb's Top 5 Web Trends in 2009

Linked Data: Let A Thousand Flowers Bloom

• Linked Data enables data to be opened up and connected so that people can build interesting new things from it. (via Tim Berners-Lee) Linked Data is Blooming; Richard MacManus, May 2009

Image credit: Tim Berners-Lee, TED, Feb 09

Page 8: ReadWriteWeb's Top 5 Web Trends in 2009

Linked Data: OpenCalais

Example: OpenCalaisReuters, the international business and financial news giant, launched an API called OpenCalais in Feb 08.

The API does a semantic markup on unstructured HTML documents - recognizing people, places,

companies, and events.

OpenCalais review; Alex Iskold, Feb 08

Page 9: ReadWriteWeb's Top 5 Web Trends in 2009

Google Rich Snippets

• Adding structured data to Google's core search.

• Rich snippets – extract and show useful info from web

pages– uses structured data open standards

such as microformats and RDFa

• Google evolving; Richard MacManus, May 09

Image credit: Matt Cutts, Google

Page 10: ReadWriteWeb's Top 5 Web Trends in 2009

Wolfram Alpha• “computational knowledge engine”• Vast repository of curated data

from public and licensed sources• Sophisticated Natural Language

Processing algorithms• Search engine-like interface,

natural language statements• Does computations on data• W|A: The Use Cases; Richard

MacManus, July 09• W|A: First Impressions; Frederic

Lardinois, April 09

Page 11: ReadWriteWeb's Top 5 Web Trends in 2009

2. Real-Time Web

1. New form of communication,2. New body of content,3. Real time,4. Public, social graph associated

with it,5. Implicit model of federation.

The Real-Time Web: A Primer; Ken Fromm, Aug 09

• A core part of many Internet products this year: Twitter, FriendFeed, Facebook, Google, Delicious, Wordpress, and many others.

Page 12: ReadWriteWeb's Top 5 Web Trends in 2009

Twitter• Real-Time Communication• Breaks News• Zeitgeist• Business and Competitive

Intelligence• The Twitter Platform; Marshall

Kirkpatrick, Mar 09

Page 13: ReadWriteWeb's Top 5 Web Trends in 2009

Facebook’s Changes• March 09

site re-design; focus on real-time stream

• June 09 real-time search

• Aug 09 Facebook acquires FriendFeed

Page 14: ReadWriteWeb's Top 5 Web Trends in 2009

3. Personalization

• Filters and recommendations

• “The Internet is shifting to discrete units of information […] organized in ways that are relevant and personal to each individual…”; Ken Fromm, Sep 09

• E.g. Twitter client like TweetDeck, Seesmic or Peoplebrowsr; group people, keywords and topics

Page 15: ReadWriteWeb's Top 5 Web Trends in 2009

Open Data• The more data about you and your social graph that is available to be used by

applications, the better targeted the content and/or service will be to you. • APIs, Portable data• Making data available on the Web via APIs, web services, open data standards

Social Graph• Social networks slowly opening up: OpenSocial / Facebook Platform --> Social Graph --> Custom Social Networks?• Brad Fitzpatrick: "the global mapping of everybody and how they're related” Thoughts on the Social Graph; Brad Fitzpatrick, Aug 07• Tim Berners-Lee: Third main "level" of computer networks (Giant Global Graph):Internet --> Web --> Graph. Social Graph & Beyond; Richard MacManus, Nov 07

Page 16: ReadWriteWeb's Top 5 Web Trends in 2009

Open Data Standards

• Data portability - taking your data and friends from one site to another. Check out DataPortability.org

• OpenID- portable identity; single sign-on• OpenSocial - Google initiative for social networks,

enabling developers to create widgets with one set of code; MySpace a member, Facebook isn’t

• APML - growing ‘Attention’ standard; Your Attention Data is all the information online about what you read, write,

share and consume

Page 17: ReadWriteWeb's Top 5 Web Trends in 2009

Recommendation Engines• Given a set of ratings for a particular user, along with

those of the whole user base, come up with new items that this user will like.

• Personalization is driving it.

4 Approaches:

• Personalized recommendation - recommend things based on the individual's past behavior

• Social recommendation - recommend things based on the past behavior of similar users

• Item recommendation - recommend things based on the item itself

• A combination of the three approaches above

Rethinking Recommendation Engines; Alex Iskold, Feb 08

Page 18: ReadWriteWeb's Top 5 Web Trends in 2009

Recommendation Engines - Examples

• Amazon• Netflix• last.fm• Pandora• StumbleUpon• del.icio.us • 10 Recommended Recommendation Engines; Richard MacManus, Feb 08• 9 Recommendation Tools We Wish We Had; Marshall Kirkpatrick, Nov 08

Page 19: ReadWriteWeb's Top 5 Web Trends in 2009

4. Mobile Web

• Portable, physical world• Location-aware• Apple Dominates Mobile Web, But

Android on The Rise...– iPhone share of smartphone traffic: 45% worldwide

and 60% in the U.S.– Android 12% in U.S. and 7% worldwide

Admob, July 09

• iPhone revolution• Revolutionary Mobile Web UI (multi-touch)• Runs OS X, Safari = can view full websites in the

browser on a mobile phone (not WAP!)• Apps galore; Desktop class applications• 3G version released July 08, along with App Store• Ref: Boom! iPhone Rocks Tech World; Richard

MacManus, Jan 07

Page 20: ReadWriteWeb's Top 5 Web Trends in 2009

Mobile Web AppsMobile Web Apps Explosion• Mobile Web Apps & Sites; Richard MacManus,

Nov 08• Google Maps for Mobile• Opera Mini• Fring (VoIP, IM)• Shozu (send media to Web)• Facebook iPhone app

• Yahoo OneConnect• Microsoft: mobile version of Microsoft Office, MySpace platform on Windows Mobile phones.• "Facebook Connect for Mobile Web" makes mobile apps more social.• Promising startups: Brightkite, Foursquare

Page 21: ReadWriteWeb's Top 5 Web Trends in 2009

Augmented Reality

• Augmented reality: the addition of a layer to the world on your mobile device

• Android the early leader, iPhone catching up

• Example iPhone apps: Paris Metro Subway, Yelp app with AR, London Bus app3 Augmented Reality Apps; Marshall Kirkpatrick, Aug 09

• Other apps: Layar, Wikitude• AR Hype on the Rise; Sarah

Perez, Aug 09

Image credit: Mr.Whisper

Page 22: ReadWriteWeb's Top 5 Web Trends in 2009

5. Internet of Things

• When real world objects (e.g. fridges, lights and toasters) get connected to the Internet.

• Network of Internet-enabled objects, together with web services that interact with these objects.

• Technologies include RFID (radio frequency identification), sensors, and smartphones.

Image credit: Touchatag

Page 23: ReadWriteWeb's Top 5 Web Trends in 2009

IBM & The Internet of Things

• Offers a range of RFID and sensor technology solutions

• IBM & Danish transportation company Container Centralen: sensors as part of the entire travel chain

• Allows participants to monitor conditions and climate during travel.IBM and IoT; Richard

MacManus, July 09

Page 24: ReadWriteWeb's Top 5 Web Trends in 2009

Pachube: Platform for Internet Enabled Environments

• Pachube (pronounced "PATCH-bay"): lets you tag and share real time sensor data from objects, devices, buildings and environments both physical and virtual.

• Pachube is about "environments" moreso than "sensors.”Pachube review; Richard MacManus, May 09

Page 25: ReadWriteWeb's Top 5 Web Trends in 2009

ReadWriteWeb's Top 5 Web Trends of 2009

1. Structured Data2. The Real-Time Web3. Personalization4. Mobile Web & Augmented Reality5. Internet of Things