ready for the future. digital communications trends 2016 and beyond, seminar, 28 january 2016

23
Digital Trends. 2016 and beyondMike Jenkins Founder Positive @positivebristol www.positivestudio.co.uk

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Page 1: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Digital Trends.

2016 and beyond…Mike Jenkins – Founder – Positive

@positivebristol www.positivestudio.co.uk

Page 2: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2015Real and immediate challenges.

Increasing need to provide services as government budgets are slashed

Falling public trust

Rising suspicion of fundraising tactics

Greater media scrutiny

Page 3: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2016What we’ve heard today

Personalisation

Virtual reality

Social media innovation

Beneficiary support

Blockchain

Digital fundraising

Leadership

Products

Page 4: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2016What we think charities should focus on

Page 5: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2016What we think charities should focus on

Digital transformation

Page 6: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2016What we think charities should focus on

Testing and iteration

Page 7: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2016What we think charities should focus on

Collaboration

Page 8: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2016What we think charities should focus on

User

experience

Page 9: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2016What we think charities should focus on

Doing the basics well

Page 10: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2016What we think charities should focus on

Innovation

Page 11: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2016What we think charities should focus on

Observation

Page 12: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2017, 2018, 2019, 2020…Things to keep an eye on

Page 13: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2017, 2018, 2019, 2020…Things to keep an eye on

Touch

payments

Page 14: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2017, 2018, 2019, 2020…Things to keep an eye on

Cryptocurrency

Page 15: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2017, 2018, 2019, 2020…Things to keep an eye on

User migration

Page 16: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2017, 2018, 2019, 2020…Things to keep an eye on

Customer Experience (CX)

Page 17: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2017, 2018, 2019, 2020…Things to keep an eye on

Blockchain

Page 18: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2017, 2018, 2019, 2020…Things to keep an eye on

Internet of

things

Page 19: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2017, 2018, 2019, 2020…Things to keep an eye on

Virtual

Reality

Page 20: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

2017, 2018, 2019, 2020…Things to keep an eye on

Page 21: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

@positivebristol www.positivestudio.co.uk

Thank you

Page 22: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Page 23: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Seminar

28 January 2016

London

#charitydigital

Digital communications

trends for 2016 and

beyond

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