Ready, Set, Go365! Ready. Set.

2017 HIMSS NorCal ePatient

Summit

April 4, 2017

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Problem Approach Results" "

OurGoal: BuildingDurableRela/onships

Problem: Low Overall Health Care Ranking 2014Studycompared11wealthyna6onsonhealthcarequality,access,efficiencyandequity,aswellasindicatorsofhealthylivessuchasinfantmortality.

OverallHealthCareRankingLow High

UnitedKingdom

Switzerland

Sweden

Australia

Germany

TheNetherlands

NewZealand

Norway

France

Canada

U.S.

Source:MirrorMirrorontheWall:HowthePerformanceoftheU.S.HealthCareSystemComparesInterna6onally,2014Update,TheCommonwealthFund,June2014.

….AndtheU.S.spendsmorepercapitathananyothercountryon

healthcare.

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Problem: Behavior Change Levers or Strategies to reduce health care costs

1.Network/Providers,Physicians

andHospitalDiscounts

2.PlanDesignandTradiJonalCost

ContainmentsUM/DM

3.Member/EmployeeBehaviorsandHealthyLifestyles&Wellness

Thesestrategiesmustcon6nueandinnovatebuttheycannotkeepupwithrisinghealthcarecostsalone.

ImprovementsherearecriJcalforlongtermsustainability*.

*8-15-80Rules:8behaviors(allmodifiable)drive15chroniccondi6onsthataccountfor80%ofcosts.(2010WorldEconomicStudyofEmployerCosts)

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Problem: Historical Views of Traditional Wellness

Whatwe(andtheindustry)didandsJlldoes….1.  Paymemberstodoahealthassessment2.  Paymembersforcomple6ngtheirbiometrics3.  Offerthemreadingcontentandevenaccesstocoaches4.  Offerlunchandlearns,postersandselfrepor6ngchallenges

Whatwegot….1.  Afewsuccessstories,butnomeasurableresults2.  Highpricetagsforpayingforisolatedwellnessinterac6ons3.  Shorttermpar6cipa6onwithoutanylongtermengagement4.  Healthyac6veemployeesagain…feelingunrecognized

7yearsagoHumanaembarkedonanewstrategyanddevelopedaprogramthathashighengagement,leveragestechnologyandsocialinteracJonstoproduceactuariallyreputableresults.

Inordertoachievemeasurableresultswehadtocreateanewmodel…

1.CompleteaHealthAssessment,BiometricScreening,orVerified

Workout

2.UnlockyourGo365Age™,GoalsandotherAcJviJes

3.EarnPoints,Achieve

Status&EnjoyRewards

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Approach: Go365 Actuarial-based behavior change rewards & recognition strategy

Engaged

VerifiableData&Ac6vityTracking

PersonalizedApproach&Ac6vi6es

Broad&AffordableAccess

IntelligentIncen6ves&Rewards

BehavioralEconomics&Gamifica6on

MobileApp,Tools&

Resources

Challenges&Employer

Customiza6on

WeworkwithdozensofacJvity-trackingapps,morethan75fitnessdevicesandmorethan40,000parJcipaJngfitnessfaciliJes.

RewardedforoneworkouttypeanddeviceperdaybaseduponwhichproducesthehighestPointstotaleachday(uptoa50-Pointdailycap).

NewBeaconTechnologycanbeinstalledatemployerfitnesslocaJons.

Trackingdevicesinclude:•  Heartratemonitors,suchasPolarandGarmin•  Pedometers,likeFitbitandJawbone•  Smartphoneapps,likeRunKeeper•  NEW–PatentedBeacontechnology•  Addi6onalpointsavailableforathle6ceventsandsportsleagues

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Workout type Point Structure

Steps •  1 Point per 1,000 steps

Hearth Rate Monitor •  5 Points for every 15 minutes above 60% maximum heart rate

Calories •  5 Points per 100 calories if burn rate exceeds 200 calories per hour

Participating fitness facility •  10 Points per day

Approach: Go365 Physical Activity is just one area of focus

Go365letschildrenundertheageof18contributetotheirfamily’soverallwell-beingthroughtheGo365Kidsprogramatnoaddi6onalcost.Theirpar6cipa6oncanalsoearnfamiliesPointsthatconvertintoBucksforrewardsmall.Kidsrewardsinclude:

•  Immuniza6ons•  FluShots•  SportsLeagues•  Athle6cEvents• WellCareVisits•  KurboKidsNutri6onApp

Thereare6ageappropriateversionsofthekidsassessment.

Modelling: Children model the behaviors of those around them, and when children are young, parents (and sometimes siblings) are the main role models in their lives.*

Approach: Go365 Leveraging the entire family – not just the employee

*ScaglioniSetal.(2011).Determinantsofchildren’sea6ngbehaviour.AmJClinNutr94(suppl):2006s–2011s.

2011:390,000 2015:2.8million 2017:5.1million

Isbasedonmorethan172millionmonthsofproprietarymemberdata

Datadrivenreputableresultsinreducinglong-termhealthcarecostandreducingsickdaysbyrewardingmembersformakinghealthierlifestylechoices*

Con6nuedinvestmentandfocusoninnovaJonandengagement

Results: Three Year Impact Study Vested interest in success and valid study outcomes

Program results from 3 year longitudinal study

1. Engagedmembers’healthclaimscostswere6percentlowerinYear1,andcon6nuedtodeclinerela6vetothoseofunengagedmembers;byYear3,theircostswerelowerby10.1percent.

2.  Thelargestimpactonhealthcarecostswasonmemberswithlifestyle-relatedchroniccondi6onssuchashighbloodpressureanddiabetes.Engagedmembersinthelow-riskrangeincreasedby24.4percentoverthethreeyears,comparedtoonly14percentfortheunengagedmembers.

YourBusinessExecu>vecanprovideyouwithadetailedwhitepaper,ortwopagerecapofresults,caveats,>meframesetc.10

Program results from 3 year longitudinal study

3.  Therewas26percentlessabsenteeismamongengagedmemberscomparedwithunengagedmembers.

4.  Unengagedmembershad56percentmoreemergencyroomvisitsand37percentmorehospitalvisitsthanengagedmembers.

YoucandownloadthecompleteactuarialstudybygoingtoHumanaWellness.com11

Program results: Thousands of Member Stories

2010 2015

Edgar,HumanaEmployeebeforeandalerGo365

Over100,000membershavelikedourFacebookpageandsharesuccessstorieswithothermembers.#Go365

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