[readypulse webinar] return on influence: finding your brand power on the web with mark schaefer
DESCRIPTION
We are on the cusp of a marketing revolution ... and it's being led by YOU! In this fast-paced and entertaining presentation, author and college educator Mark Schaefer will describe some of the revelations from his pathfinding, best-selling book "Return On Influence." The nature of power has been turned on its head and Mark will describe the new generation of Citizen Influencers who are leading this charge, how companies are trying to actually measure our individual online influence, and how companies are beginning to tap into this powerful new trend of "influence marketing" to create surprising new business benefits. You won't want to miss this cutting-edge presentation from one of America's most respected marketing authorities. This webinar covers: - Influencer marketing fundamentals - How to identify your best influencers - The benefits your brand will receive from leveraging influencers - Influencer success stories Video Presentation: http://vimeo.com/111752872TRANSCRIPT
![Page 1: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/1.jpg)
![Page 2: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/2.jpg)
@markwschaefer
Return On Influence: Power On the Web
@markwschaefer
![Page 3: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/3.jpg)
@markwschaefer
![Page 4: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/4.jpg)
@markwschaefer
![Page 5: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/5.jpg)
@markwschaefer
![Page 6: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/6.jpg)
@markwschaefer
![Page 7: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/7.jpg)
@markwschaefer
SCARCITYLIKABILITY
RECIPROCITYAUTHORITY
CONSISTENCYSOCIAL PROOF
![Page 8: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/8.jpg)
@markwschaefer
Examples of offline social proof
![Page 9: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/9.jpg)
@markwschaefer
Examples of offline social proof
![Page 10: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/10.jpg)
@markwschaefer
Examples of online social proof
![Page 11: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/11.jpg)
@markwschaefer
CONTENT THAT MOVES
CREATES
POWER
![Page 12: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/12.jpg)
@markwschaefer #FSROI
![Page 13: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/13.jpg)
@markwschaefer
![Page 14: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/14.jpg)
@markwschaefer
![Page 15: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/15.jpg)
@markwschaefer
![Page 16: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/16.jpg)
@markwschaefer
![Page 17: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/17.jpg)
@markwschaefer
![Page 18: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/18.jpg)
@markwschaefer
![Page 19: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/19.jpg)
@markwschaefer
![Page 20: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/20.jpg)
@markwschaefer
![Page 21: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/21.jpg)
@markwschaefer
![Page 22: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/22.jpg)
@markwschaefer
![Page 23: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/23.jpg)
@markwschaefer
![Page 24: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/24.jpg)
@markwschaefer
![Page 25: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/25.jpg)
@markwschaefer
![Page 26: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/26.jpg)
@markwschaefer
Travel clients includeSwiss AirlinesBritish AirwaysStarwood HotelsSofitelFour Seasons HotelsMSC CruisesVIP SkiArmani
Destination clientsPalm SpringsRhone AlpsTurinNew Orleans
![Page 27: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/27.jpg)
@markwschaefer
![Page 28: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/28.jpg)
@markwschaefer
content that
moves through a network is a legitimate source of
influence and
power unique to the Internet.
![Page 29: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/29.jpg)
@markwschaefer #FSROI
![Page 30: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/30.jpg)
@markwschaefer #FSROI
![Page 31: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/31.jpg)
@markwschaefer #FSROI
![Page 32: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/32.jpg)
@markwschaefer
If we can
measure our ability to create and move content, we could
quantify one aspect of online
influence
![Page 33: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/33.jpg)
@markwschaefer
What do you talk about?
Who responds to you?
Does content move?
![Page 34: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/34.jpg)
@markwschaefer
![Page 35: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/35.jpg)
![Page 36: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/36.jpg)
@markwschaefer
![Page 37: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/37.jpg)
@markwschaefer
![Page 38: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/38.jpg)
@markwschaefer
![Page 39: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/39.jpg)
@markwschaefer
![Page 40: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/40.jpg)
@markwschaefer
![Page 41: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/41.jpg)
@markwschaefer
![Page 42: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/42.jpg)
@markwschaefer
Meet the new face of influence
Graphic designer Government
employee Shy Attended trade
school Social media star 80,000 followers
![Page 43: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/43.jpg)
@markwschaefer
![Page 44: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/44.jpg)
@markwschaefer
![Page 45: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/45.jpg)
@markwschaefer
![Page 46: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/46.jpg)
@markwschaefer
WHOis your company SPOKESPERSION?
@toni_delio
@romi23
@robertfr3
@slyketom
@pluscross
@amyee
@windall
@ashcroft77
@renner_tina
@robfosbert
@timsmiled
@pacingonal
![Page 47: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/47.jpg)
BUT HOW
?
![Page 48: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/48.jpg)
@markwschaefer
![Page 49: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/49.jpg)
@markwschaefer
Relevant Audience
Consistent
Engagement
Meaningful
Content
Return On Influence
![Page 50: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/50.jpg)
@markwschaefer
![Page 51: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/51.jpg)
@markwschaefer
“RITE”RelevantInterestin
gTimely
Entertaining
![Page 52: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/52.jpg)
@markwschaefer
CONSISTENT ENGAGEMENT
![Page 53: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/53.jpg)
@markwschaefer
Photo: Associated Press
![Page 54: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/54.jpg)
@markwschaefer
![Page 55: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/55.jpg)
thank you!
@markwschaeferbusinessesgrow.com
![Page 56: [ReadyPulse Webinar] Return on Influence: Finding Your Brand Power on the Web with Mark Schaefer](https://reader038.vdocument.in/reader038/viewer/2022110309/558cc42fd8b42a8c528b459c/html5/thumbnails/56.jpg)
@markwschaefer
readypulse.com
Thank you for watching this presentation, for additional
information visit readypulse.com or email [email protected]