readz pres website feb13 final
DESCRIPTION
Short intro on why tablet and mobile publishing is important and what Readz can offerTRANSCRIPT
Design, content creation, editing and publishing all in a single platform.Simply Beautiful Tablet Publishing
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With Readz, publishers and brands can o!er their readers a superior tablet reading
experience. It’s easy, fast and a!ordable.
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Mobile/Tablets and Reading
The Numbers Matter
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Mobile/Tablet and Reading
“112.5 million US adults are expected to own a tablet in 2016. That’s over on-third of US adults.”
Forrester Research
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Mobile/Tablet and Reading
Source: OPA Online Publisher Association, June 2012
“People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper.” Online Publisher Association, June 2012
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Mobile/Tablet and Reading
Wednesday, February 6, 13
Mobile/Tablet and Reading
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Mobile/Tablet and Reading
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Mobile/Tablets and Reading
CONTENT APPS 1.0
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Apps 1.0
The majority of big brands o!er some content in the “digital” or “mobile” space. If they o!er an app, it is usually an exact replica or near-replica of the print version.
Source: Alliance for Audited Media, 2012 - - 210 respondents
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Apps 1.0
Success and uptake by readers variesSource: Alliance for Audited Media, 2012 - - 210 respondents
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Apps 1.0
Going digital seems profitable, so why are apps and e-readers falling
behind?
Source: OPA Online Publisher Association, June 2012 --- 210 respondents
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Print in Digital Clothing Source: Charles Lim, Sparksheet
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Print in Digital Clothing...it just doesn’t work
• PDF-replica, or enhanced print
• Bloated: 500-700 Mb per app...
• No focus on a liquid, interactive experience
• Can be expensive to make
• No web features, SEO, analytics
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Customer Reviews on Apps 1.0people love the content, not the experience
Source: iTunes, Feb 2013
• Examples from
• Wired
• Mens Health
• Martha Stewart
• Popular Science
• ....
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Mobile/Tablets and Reading
APPS 2.0
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Apps 2.0
• Fast, light, liquid
• Navigations and presentations are native to mobile and tablet devices
• Responsive design / cross-device
• Tendency towards HTML5 infrastructure
• Web features, SEO and analytics
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Examples of Apps 2.0• Social Magazines
• Zite, Flipboard, Pulse, Google Currents, Yahoo Livestand, AOL Editions...
• Aggregators / RSS feeds (FB, Twitter)
• Flipboard example
• Launch mid 2010 (basic basic)
• Sept 2011 3.5M users
• Dec. 2011 5M users
• Aug 2012 20M users
Source: iTunes, Feb 2013Wednesday, February 6, 13
The upgrade from 1.0 to 2.0• Financial Times
• Used to be native app on Newsstand
• Moved out of the newsstand in 2011- controversial move then
• Today, happy with the move to HTML5
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Readz Creates a 2.0 App
Reading Experience- Liquid navigation
- Summary screens- Open lay-outs
- Touch/swipe- Reading list / bookmarks- Light-weight- HTML5-based
-Cross-device strategy- Web functionalities
- Sharing
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Readz customers create their own
branded app- Create your own app style
- Use our library of visual design and branding tools- Create and design your own layouts on the fly
- No coding or technical skills needed
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Readz customers control the
publishing process- Define a marketplace - Distribute apps via email, website, etc.- No approval process - Publish instantly- No 3rd party involvement- Pay only for service - No licenses and no revenue cuts
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Instant, BeautifulMobile and Tablet Publishing
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