real estate agent ranking and referral services
TRANSCRIPT
LeedMee Revenue Model• We refer home owners to the most ideal agent to sell their
home.
• We collect 30%-40% of the commission earned by agent.
The Problem We SolveHome owners have no way to evaluate an ideal agent, thereby
relying on word of mouth and “hope” to select their representation.
• Home owners almost always hire less than ideal agents and agencies.
• There is a WIDE gap between GREAT real estate agents and AVERAGE ones.
• Home owners earn significantly less than they could with an ideal agent.
Real Estate Agents can be measured, ranked and ideally matched with homeowners
PREDICTIVE ANALYTICS
QUANTITATIVE
Statistics and data science
QUANTITATIVE
Psychographic profiling
QUALITATIVE
Personality and preferences
Better matched agents sell for more $, sell more often, and sell with higher probability
Net Clients More $ Sell Faster
Sell Higher % of listings More More Frequently
BETTER AGENTS
Their success is a result of doing what they know, being expert negotiators, managing through complexities, keeping complex deals
together and getting to the closing table more often
LeedMee uses industry leading, proprietary analytics, to compare agents and match real estate agents with a home, at
no cost to the home owner.
LeedMee is for all sellers.
Background: The Real Estate Sales Participants
1. “Buyers”
2. “Product” - homes, condos, land.
3. “Sellers”
4. “Representatives”: agents / Brokers
5. “Service Providers”: search, technology, ad networks, mortgage, staging, remodel, moving etc.
The sale of the home is thelargest single transaction in a person’s life.
Agents take 2.5% - 6.0% of transaction.
Agents Are Different in Quality and Specialty
Condo Experts•Know the apartment and business.
Know how to market to a younger crowd. Use social marketing very well. Dozens of sales, lower sale price, closings every week.
$2.5mm Water-front Experts•Have a sphere of affluent individuals.
Members of the clubs. Kids go to private schools with their clients’ kids. Typically higher annual volume, fewer sales.
Brokerage Agencies are Equally Different in Resources and Marketing Approach
No one advocating for the seller. BROKERAGE FIRMS – Recruit and Maintain Agents•Office Space, Systems, MS Office, MLS, IDX, Corporate Resources, Websites, Social
AGENTS – Finding & Managing Clients (buy and sell side)•CRMs, Lead Generation, Seminars, Technology, Social, Brokerages, Advertising
BUYERS – Finding Ideal Homes•Zillow, Trulia, Realtor.com, Brokerage Websites, Open Houses.
SELLERS – Finding Ideal Agents•???
2.5 million licensed Real Estate Agents.5.25 million home sales 2015.
$1.18 trillion in volume.
BenefitsHome Owner
• Better matched.• Faster sale.• More Net $.• Informed Agent selection
advocate.• No emotional decision. making
nor word of mouth• Deals stay together.• Free – completely $0 cost
Agents
• Free money.• Clients for life.• Only one shared commission.• Better matches means higher %
sales.• More volume = higher payout.• Free - no up-front
How It Works – Detail
Digital Marketing Warm Leads
Proprietary Databases
Cold Leads
Sales Force TechnologiesDailers, CRM
Home owners agree to be helped and matched.
Expired ListingsHouses that failed to
sell
LeedMee Call CenterHome owner Home owner
LeedMeeCall Center
LeedMeeLicensed Agents
1. Introduce LeedMeeNext Generation RE Matching Service
2. Set Up Call With Licensed AgentTo Discuss Their Home
1. Discussion With HomeownerRegarding Intentions & Preferences
2. Match Homeowner with Most Qualified Licensed Agent
3. Set Up Appointments To Preview Home
4. Refer Out Non-Local Business
1. CMA Performed2. Listing Presentation3. Listing Secured4. House Sells5. Commission Paid to
LeedMee6. Client Remains With Listing
Agent7. No Further Obligation to
LeedMee
Independent MatchedLicensed Agent
The ProcessFrom LEEDMEE’S perspective
Home Owner LeedMeeProprietary Matching System
1. Personal situation evaluation.
2. Home evaluation.3. Timing & pricing
discussed.4. Preferences determined.
1. Representing homeowners interests only.
2. Non-conflicted. No buyer, no agent, no agency preferences.
3. Run multiple screens.4. Look for hidden attributes.5. Pre-Interview with top 5
agents. 6. Matching report generated.
1. 21,300 licensed agents screened.2. Proprietary quantitative
matching.3. Personal qualitative assessment
& pre-interview.4. Ideal agents identified.5. Rigorous selection process.6. Joint agent / LeedMee
Comparative market analysis created.
Ideal and BestMatched Agents
Matching Engine
The ProcessFrom HOME OWNER’S perspective
LeedMeeLicensed Agents
1. Introduce LeedMeeNext Generation RE Matching Service
2. Set Up Call Matching Appointment
Home Owner Contact Inbound Marketing
1. Digital outreach2. Direct response
marketing3. Landing pages4. Expired Listing5. Videos 6. Questionnaires7. Quizzes
Qualified Leads
LeedMee’s Agent Screening Funnel
AGENTS
21,300 LOCAL LICENSEDAGENTS
ACTIVELY DOING BUSINESS, IN CATEGORY, WITH GOOD CREDENTIALS, AT GOOD
FIRMS
PART OF AN ELITE TEAM, TOP 10% INLEEDMEE’S PROPRIETARY RATIOS,PASSES INITIAL QUALITATIVE TEST
INTERVIEWS, QUALITATIVE ASSESSMENT,
DOCUMENTATION REVIEW, INITIAL DISCUSSION ABOUT HOMEOWNERS
Matched “Preferred”Licensed Agent
Referrals
MatchedLicensed Agent
House sells
House sells
LeedMee
30% Commission
40% Commission
LeedMee
Payments
PreferredAgentshavebeentoaLeedMee seminar,haveahigherlistingclosingratio,havebeenthroughtraining,andhavepaidanannualsubscriptionforcontinuedtraining.
1 FT Employee = $1,026,000 in net referral profits every year. Prelim Revenue Metrics
Revenuepersalesemployeeperyear.
SalesPerson 1 10 50CallsPerDay 150 150 150TotalCalls 150 1,500 7,500Discussions 15 150 750Appointmentssetup 2 15 75Listing% 50% 50% 50%Listing 75.00% 750.00% 3750.00%Listings-SalesRatio 75.00% 75.00% 75.00%Sales/MarketingDay 0.5625 5.625 28.125Avg.HomePrice 500,000$ 500,000$ 500,000$AverageListingCommission 2.50% 2.50% 2.50%TotalCommission/Day 7,031$ 70,313$ 351,563$%SharewithLeedMee 30.00% 30.00% 30.00%LeedMeeCommission/Day 2,109$ 21,094$ 105,469$%CommissionRetention 90% 90% 90%LeedMeeNetCommission/Day 1,898$ 18,984$ 94,922$SalesPersonBonus/Day 563$ 5,625$ 28,125$
NetNetCommission 1,336$ 13,359$ 66,797$PerYear 487,617$ 4,876,172$ 24,380,859$
DIRECTSALESMODEL