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Real Estate Lead Generation Capturing Customers with Online Marketing

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Page 1: Real Estate Lead Generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · If you are 62 years of age or older, you may qualify for this FHA Insured Loan Program that could

Real Estate Lead GenerationCapturing Customers with Online Marketing

Page 2: Real Estate Lead Generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · If you are 62 years of age or older, you may qualify for this FHA Insured Loan Program that could

Online Lead Generation

Boils down to a few simple principles

Visibility

Expectations

Satisfaction

Intent

Page 3: Real Estate Lead Generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · If you are 62 years of age or older, you may qualify for this FHA Insured Loan Program that could

Visibility: Search

Online visibility=Search

Get local

Get a blog

Feed Google local content

Page 4: Real Estate Lead Generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · If you are 62 years of age or older, you may qualify for this FHA Insured Loan Program that could

Expectations: Homes, Prices, and Payments

What do home buyers come looking for?

Homes

Prices

Payments

Model the best

Page 5: Real Estate Lead Generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · If you are 62 years of age or older, you may qualify for this FHA Insured Loan Program that could

Expectations

Let me show you the difference between online lead generation, and...

Page 6: Real Estate Lead Generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · If you are 62 years of age or older, you may qualify for this FHA Insured Loan Program that could

Expectations

...What am I doing here?

Page 7: Real Estate Lead Generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · If you are 62 years of age or older, you may qualify for this FHA Insured Loan Program that could

Satisfaction: Can I Do This?

You want an online lead?

Convince the customer of:

affordability

mortgage rate

mortgage payment

Page 8: Real Estate Lead Generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · If you are 62 years of age or older, you may qualify for this FHA Insured Loan Program that could

Intent: Hit Submit

Don’t forget the telephone number!

Don’t forget the contact form!

Page 9: Real Estate Lead Generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · If you are 62 years of age or older, you may qualify for this FHA Insured Loan Program that could

Learn more...

Real Estate & Mortgage Marketing Tools

http://www.mortgageloan.com/widgets/

FHA

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FHA-Insured Loans

Usanyssfp03directoriesUS v MortgageIT - 2010v01512A. COMPLAINT & SETTLEMENT & PRESS2 ... · 2015-05-19 · inception in 1934, FHA has insured more than 34 million home mortgages