real estate marketing 101 for aspiring agents: what works today

Real Estate Marketing 101 For

Aspiring Agents: What Works Today

www.AgentDrive.com – The sales, marketing and

advertising platform for real estate professionals.

http://www.agentdrive.com/

What are we

talking about

today?

1. Why traditional real estate

marketing doesn’t work

2. Reaching homebuyers today:

● A new generation of CRM

● Getting found in the online landscape

● Leveraging social media

● Maximizing your reach via mobile

3. What’s next for real estate?

agentdrive.com | [email protected]

http://www.agentdrive.com/?utm_source=slideshare&utm_medium=social&utm_campaign=ppt

Why Traditional Real Estate

Marketing Doesn’t Work

● Publicly available property listings

● A totally different consumer mindset



How it worked before the Internet and IDX

Cold calls

Contacting prospects

leads seeking fo an

agent’s services on

their own;

agent wielding all

market power.

Viewings

Listing presentations

making listing

presentations;

hosting open houses.

Newspaper ads

Traditional advertising

placing your ads in a

local newspaper;

sending direct mail

with your pitches.

Cold calls Viewings Newspaper ads



A New Generation of CRM

● Successful agents were eager to spend 6x more on

technology and twice more likely to use customer

relationship management (CRM) – Source: Active Rain

● A new opportunity for building valuable personal

connections and referrals



80%leads are either lost, not having proper documentation created for them,

or simply never followed up (Source: Yankee Group)



29%increase in sales once a CRM is put in place



$8.71The average ROI for a CRM for every dollar spent

(Source: Baseline)



41%increased sales per salesperson as a result of using a CRM



5 – 20%

Probability of selling to

a new prospect:

Probability of selling to an

existing prospect:

60 – 70%

CRM and Customer Retention

27%increased customer retention after a CRM is implemented



Getting Found in the Online

Landscape

● Full focus on local SEO

● Locally relevant content



4 out of 5consumers use search engines to find local information

(Source: Google Research)



50%consumers who conducted a local

search on their smartphone visited a

store

within a day


34%consumers who searched on

computer / tablet

did the same




Leveraging Social Media

● An agents focus on Facebook as the most important lead

generation social platform

● Facebook apps as a means of reaching a whole new level

of engagement and actual sales



95%people use Facebook to get themselves familiar with an agent’s services



93%of social media traffic to real estate websites comes from Facebook



79%agents use Facebook as their main social networking platform



45%of clients have walked through a home found on social media



Maximizing Your Reach via Mobile

● Native mobile apps, not just browsers

● Standing out from the competition



30%the share of mobile traffic from the total traffic to real estate websites



85%of mobile usage is apps, not browsers



Why mobile?

88% of customers

look for local info

via their

smartphones –

Google calls this

‘mobile moments’

Why AgentDrive.com?

Sales Software

1) Real Estate CRM & Property Matching

2) Franchise & MLS Software

3) Enterprise Website Platform

4) Native IOS/Android Mobile Apps

Marketing Automation

1) Search Engine Optimization

2) Data-driven reporting

3) Google AdWords Optimization

4) Dynamic Retargeting Tools

Advertising Solutions

1) Property Portal Feeder

2) Facebook App Builder

3) Email & SMS Campaigns

4) Ad & Flyer Maker