www.theclose.com  

Real Estate Marketing Plan

Q4 2019

 

Real Estate Marketing Plan for:

 For Financial Quarter:

 Assess & Revise on:

 

1. Write Mission & Vision Statements for Your Business

Write a brief mission statement for your business here:

 

 

Write a brief vision statement for your business here:

2. Develop Buyer & Seller Personas

 

Buyer Persona

Demographics

 

 

Psychographics

Seller Persona

3. Assess Your Previous Year’s Performance  

Quantify Results From Marketing Channels

 

 

Audit Your Branding & Marketing Materials

Conduct a SWOT Analysis Strengths

 

 

Weaknesses

Opportunities

Threats

 

 

4. Analyze Your Direct Competitors in Your Farm Area

Facebook & Instagram Advertising

Website Domain Authority & Traffic

IRL Advertising & Marketing

 

 

5. Use The Data You Collected to Create a New Marketing

Plan

What Worked?

What Didn’t Work?

Concrete Plan to Fix What Isn’t Working

 

 

Develop KPIs (Key Performance Indicators)

Ask for Feedback & Incorporate That Feedback Into Your Plan

Tweak Mission & Vision Statements As Needed

Revisit your mission & vision statements and tweak accordingly.

Set a Date Beginning Next Quarter to Revise Plan