real estate proof of concept issue / background property boom in middle east with the opening up of...

Real EstateProof of Concept

Issue / Background

Property boom in Middle East with the opening up of ownership rights to Expatriates

– Market Size = US $ 25 Billion (Middle East)

Major real estate properties being promoted by Nakheel (Palm, Jumeira Islands, World), Emaar (Marina, Al Burj Towers) & other developers

Oracle being perceived as a solution for Corporate real estate not a player in the Residential property space

Solution does not address sale of Property

Lack of integration between CRM and Property Manager

Lack of Business Flows unlike other industries

Ease of use and look and feel (UI) issue

Graphic / 3-D front end tools to viewing property information as well as to perform transactions

Functionality issues – Temporary Booking, Adjustments/changes, Deposits/Refunds

Key Gaps in Oracle Solution

Build a Business Flow around Sale of Property by using Oracle CRM modules and Property Manager

Use Oracle E-Business suite modules wherever possible and extend the footprint to address requirements/ functionality (avoid invasive customizations)

Use AutoDesk to address the look and feel and UI issue

Solution Approach

Phase I Oracle Sales (TeleSales – for leads

management) CRM Foundation (for territories, resources) Oracle Property Manager (transaction

processing) Financials (GL, AR, CM) – (invoicing) Oracle Discoverer (reporting) 3rd party - AutoDesk MapGuide (visual

interface to PM to cover property temp booking, booking)

Phase II Other CRM modules (OMO, Scripting,

Interaction Center, Contracts) eAM, Projects

Solution Footprint

Property Manager Role

Definition & description of property Booking engine Billing engine Integration to ERP Future integration to EAM

Telesales Role

Capture Prospects Manage Appointments Manage & Share Leads Security Assignments Call Center in Future

Autocad Role

Visual interface for end users and customers Link to Property Manager for villas, houses

information and pinpointing on map Displaying floor plans, images of the villas,

houses etc. Autocad is only the visual interface and does

not handle the transaction processing of apt booking etc. This is handled by PM

Solution Flows &Solution Flows &DemoDemo

Flow 1: Creation of Property

CreateProperty

in System

AssignProperty

toSales Team

Plan /DesignProject

ApproveProject

Drawings(GIS)

ProjectApproval

BuildSecurity

Rules

PropertyReady for

Sale / Lease

LinkProperty

&Drawings

Sell / LeaseProperty

Analysis &Reporting

Flow 1: Creation of Property

CreateProperty in

System

AssignProperty toSales Team

Plan /DesignProject

ApproveProject

Drawings(GIS)

ProjectApproval

BuildSecurity

Rules

PropertyReady for

Sale / Lease

LinkProperty &Drawings

Sell / LeaseProperty

Analysis &Reporting

Flow 2: Property Sales/Lease Flow

CheckAvailabili

tyOf

Property

Temporary

Booking of

Property

CreateCustome

r /

Prospect

NewCustomer?

Review Custome

rHistory

CaptureInquiryDetails

Check Data

/ Prior Bookings

Accept Deposit &Reserve

Prop

YES

NO Provide Project/

PropInfo.

Oracle PM

Update Status

& CreateContract

Invoicing &Collections 3rd Party

AutoDesk


CheckAvailabilityOf Property

TemporaryBooking ofProperty

CreateCustomer / Prospect

NewCustomer?

Review Customer

History


Check Data/ Prior

Bookings

Accept Deposit &

Reserve Prop

YES

NO Provide Project/Prop

Info.

Oracle PM

Update Status& CreateContract


AutoDesk





NewCustomer?

Review CustomerHistory


Check Data/ Prior

Bookings

Accept Deposit &

Reserve Prop

YES


Info.

Oracle PM


Invoicing &Collections

3rd PartyAutoDesk





NewCustomer?

Review Customer

History


Check Data/ Prior

Bookings

Accept Deposit &

Reserve Prop

YES


Info.

Oracle PM


Invoicing &Collections

3rd PartyAutoDesk





NewCustomer?

Review CustomerHistory


Check Data/ Prior

Bookings

Accept Deposit &

Reserve Prop

YES


Info.

Oracle PM



AutoDesk

Projects Closed

Al Nakheel (Palm – 12000 properties, Phase 1,)

Emaar (10,000 properties) DDIA Pipeline

– Jumeirah Beach Residence– DAMAC– Dubai Healthcare City– Dubai International Financial Center

AutoDesk(CAD)

Oracle E-Business SuiteWorkflow

Resources

Product

Customer

Data

TeleSales

CRM Foundation (Tasks, Notes, 1-to-1 Fulfillment, Territory, Resources, Calendar, Assignment Mgr)

E-Business Technology

Application Foundation Components

CRM

AccountsReceivable

AccountsPayable

PropertyManager

GeneralLedger

Fixed Assets,

CM & Others

PO, INV

3rd party

Existing

Customers

Customer Info, Sales enquiries, Leads, Collaterals

2/3-D view of Property & Booking

Property definition and update booking / assignments

Call Property screens using quick Menu for availability & assignment

ARinvoices

AP Invoices

Solution Overview

AQ&Q U E S T I O N SQ U E S T I O N SA N S W E R SA N S W E R S

real estate proof of concept issue / background property boom in middle east with the opening up of...

Documents

property saleslease

deposit reserve propyesno

creation of propertyflow

corporate real estate

houses information

erpfuture integration

emaar marina

end users