Real Revenue From

Real Estate Advertisers

Real Revenue From

Real Estate Advertisers

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Brandeis C. HallVP Training

bhall@rab.com

PIN code: 993851#

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Real Revenue From

Real Estate Advertisers

Real Revenue From

Real Estate Advertisers

Brandeis C. HallVP Training

bhall@rab.com

Heres What Well Cover

1. How to prospect the real estate

industry effectively

2. Monetizing a Real Estate show

on your station

1. How to prospect the real estate

industry effectively

2. Monetizing a Real Estate show

on your station

3. Unlocking new advertiser

relationships across related

categories

4. Specific ideas you can sell

3. Unlocking new advertiser

relationships across related

categories

4. Specific ideas you can sell

NAR 2009 Forecast

Existing homes

2009: Up 1.4%

2010: Up an additional 6%

New home sales

2009: down 33%

2010: Up 14%

Top reasons for buying a house:

60% want a bigger living space

56% raising or starting a family

2009 Century 21 Survey

44% seek to be closer to work

28% taking advantage of lower prices

Top reasons for buying a house:

77% said the $8,000 First-Time

Home-Buyer Tax Credit makes them

2009 Century 21 Survey

Home-Buyer Tax Credit makes them

more likely to purchase a home this

year

2009 NAR Survey

Reasons For Realty Agent Choice :

36% agent reputation

23% agent trustworthiness

13% agent knowledge of the 13% agent knowledge of the neighborhood

12% agent is friend/family member

12% agent association with a firm

REAL ESTATE TODAY RADIOREAL ESTATE TODAY RADIO

Critical content in tough times

Up revenue in a down market

Two hours every weekend

Hosted by award-winning Gill Gross

Backed by THE NATIONAL ASSOCIATION OF REALTORS and

its REALTOR members in your neighborhood

We asked News/Talk Radio listeners in a 2008 study

25% of 25-54s plan to buy or sell in the next 12 months

Almost 50% of Adults 25-34 plan to buy or sell in the next 12

months

CONSUMERS WANT ITCONSUMERS WANT IT

months

Yet only 24% get real estate information from an existing radio

program

*Source: National Consumer Study, News/Talk Listeners, A25-54, Paragon Research, 2008

PW1

Slide 14

PW1 Paul Woodhull, 7/21/2009

We asked REALTORS about radio

80% will recommend it to clients and customers

REALTORS spend nearly $1 billion annually to market their services

REALTORS WILL SUPPORT ITREALTORS WILL SUPPORT IT

services

30% will be interested in buying advertising on the show

10% already buy radio advertising

*Source: National Members Study, Paragon Research, 2008

When and how to buy and sell a home, and all the steps in between

Features experts, interviews, call-ins, and field reports even a local market conditions segment that lets your station become the trusted adviser

All topics are tested by research and focus groups:

CREDIBLE, TIMELY INFORMATIONCREDIBLE, TIMELY INFORMATION

All topics are tested by research and focus groups:

From the NATIONAL ASSOCIATION OF REALTORS

Local Market Conditions 7.9

Remodeling To Enhance Home Value 7.7

Successful Selling Factors 7.6

Preparing Home For Sale 7.5

Best Time To Buy And Sell 7.4

TO

P T

OP

ICS

New reasons for your sales reps to call on dozens of related product category sponsors: brokerages, home improvement, banking, outdoor, security, insurance, furniture, electronics, entertainment, moving, and many more.

Call on the thousands of REALTORS in your market

OPEN DOORS TO NEW BUYERSOPEN DOORS TO NEW BUYERS

Call on the thousands of REALTORS in your market

Spots, features, brand integration (local segment)

Logos, banners, and hyperlinks on your site

Station e-newsletters

Text messages campaigns (if applicable)

UNPRECEDENTED OPPORTUNITIESUNPRECEDENTED OPPORTUNITIES

Text messages campaigns (if applicable)

Big idea promotions, sweepstakes and contests

Live remotes and revenue generating appearances

Two hours in local markets like WABC New York and WMAL Washington DC

Nationally on terrestrial and satellite radio

Online at RETradio.com

Embedded audio player on REALTORS web sites

MULTI-PLATFORM REAL ESTATEMULTI-PLATFORM REAL ESTATE

Embedded audio player on REALTORS web sites

On cell phones via Foneshow

In email via the Real Estate Today e-Newsletter

Podcast via RSS and iTunes

RAB Resources

www.rab.com

Real Estate Instant Background

Articles on Demand

Co-relation Charts

www.rab.com

Real Estate Instant Background

Articles on Demand

Co-relation Charts Co-relation Charts

MP3 Audio

Co-relation Charts

MP3 Audio

RAB Member Response

1-800-232-3131

Member_response@rab.com

Brandeis C. HallVP Training

bhall@rab.com