Real Estate ScienceBounce Rate Counters - Site Audit by Hash Dash Digital

Real Estate ScienceChallenges & Promotion Roadmap Ingredients

Reduce BOUNCE

Rate

AUTHENTICLink

Building

LEAD Generation

NATIVEBranding

EMPOWERTools &

Dashboards

LEAD Source Tracking

“Build clear navigational menu (breadcrumbs style), Speed up Page Load using Google Page Speed Plug-in, Reduce external links by opening them in a new window

“

HOW TO REDUCE BOUNCE RATESite Audit Report by Hash Dash Digital

Identify pages that offers SERP on irrelevant keywords with higher bounce rate –

Extract these high bounce rate pages, identify which irrelevant topic or keyword was cached and

Provide relevant content around these topics to make it contextual.

Authentic Link BuildingSemantic Approach to Link Building – Holistic SEO – Applies with Content Marketing

Deploy Property Listing Network via

Brokers from NCR with objective is to

consolidate client domain

BornWeek

1

Target X new listings under client

domain // Requires mandatory follow

up steps to boost traffic & reduce

bounce

GrowthWeek

2

Officially announce launch of Client

Tools & Dashboards for Real Estate

Brokers mobile ready on cloud

Think Different

Week 3

Trend social media with

conversational easy commenting to

exercise referential sources of WWW

friendly mobile nodes

Trend Hash Tag

Target

Invest in story making events of

business locations to map interested

list of enthusiasts’ & advocates

Story MakingMonth

3

Google My Business for each property

registration – boost page relevance

reach with Adwords Search & Display

Listing VerificationMonth

2

Create event specific route map of

users who clicks to start paid “ad

campaign hit” for person xyz123

Visitor TrackingMonth

1

1st Week

COST

Each listing will cost Client based on exercise to complete verification of property addresses from NCR.

Results of Link BuildingTimeline of stages planned for authentic link building to create repeat visitors & counter bounce!

COST FACTORS

2nd Week

Hash Dash Digital will deploy strategic partners instrumental in capture cycle of each verified location.

AUTHENTIC

1st Month

Our strategy to verify property locations ensures measures to cache top SERP are legitimately indexed

STORY MAKING

2nd Month

With more than 100 verified Google My Business properties, stage is ideal & set for story making

@hashdashdigital

3rd Month

Hash tag URL grouping of property listings – www.hshdsh.com/realestate/ create pool of everyday repeat visitors

Native Branding Road Map

0109

Apt Surveying & Digital Ethnography Study for Real Estate Clients

Surveying

Brand to individual

centric module that is

channelized by social

commenting to

establish propagandas

of extensive reach &

relevance

Marketing

We create effective

marketing strategies

that ensures

empowerment enabled

channels are opened for

continuous motion of

profits.

Promotion

Promotion style is

elevated to

accommodate daunting

challenges of native

advertising demand and

accustom affinity

deliverables.

01What We Will Cover For YouHash Dash Digital – We do all things digital & social!

Native Advertising

Inbound Marketing

Story Making & Events

Strategy & Promotions

Digital & Social Marketing

Native Advertising

Inbound Marketing

Story making & Events

Strategy & Promotions

Digital & Social

Marketing

50%

90%80%

95% 99%

Retouching

01What More Can We DoAll services here included in Financials for Scope of Work by Hash Dash Digital

Copywriting SEO AnalyticsPPC UI/UX Design

75%

Create multiple landing

pages with unique content

& keywords for different

visitors

60%

Maintain top rankings for

branded terms & Write

schema rich mapped pages

80%

Focus on boosting multiple

landing pages boosted with

location specifics via PPC

Ads

50%

Conversion Optimizer for

Inbound Traffic Flow based

on existing content base

90%

One Word One Page –

Create conversational

phrases based around core

keyword

Timeline via #hshdsh – Real Estate

0118

Surveying, Preparing, Designing & Finishing end to end digital marketing.

Survey

Preparation

Designing

Finishing

Week 03 04 05 0601 02

Survey : we start with a survey to understand about your brand from your internal & external networks.

Preparation : Identify pages under client domain for SERP on irrelevant keywords with higher bounce rate – Extract these high

bounce rate pages, identify which irrelevant topic or keyword was cached and Provide relevant content around these topics to make

it contextual.Designing : Build a clear navigational menu (breadcrumbs style), Speed up Page Load using Google Page Speed Plug-in, Reduce

external links Finishing : Trend social media events rich with conversation oriented easy commenting mechanism to exercise rich referential

sources of World Wide Web friendly mobile ready web pages

Our Workflow Real Estate Clients

01

Understand Existing Structure of Content Pages to Evaluate Marketing Roadmap

Design

Recreate UX via A/B Testing & Redesigning UI / UX for end users across web & mobile

Schema

Rich Schema tagging to build authenticity of property relevance

Review

Devise social sharing widget experiences using Client content on real estate domain

Fashion

Deploy content aggregators, exchange & distribution network

Branding

Ensuring all digital collaterals for client create brand recall value experience

Rinse

Review all steps completed to effectively create road map for visitors

Mark

eti

ng

Visitor Experience MappingHow we plan to ensure repeat visitors for all visitors ahead?

Programming

Testing

EmpowermentSubscription

Cloud

Code API aggregators to track,

collate, navigate & report all

visitors to client domain via

visitor tracking analytics

Recreating end user max time

session on client dashboard to

create new UI design

experience for higher per

visitor session

Smart Real Estate Tools for

Brokers & Professionals that

aims to empower self

employment avenues.

Establish branding as leading

content providers for real

estate with an engaging

audience pool

Achieve maximum reach when

it comes to cloud technology

usability & development for

real estate professionals

Steps Up to SuccessTimeline of development phases for Real Estate Clients by Hash Dash Digital

Start by signing up for

Hash Dash Digital Monthly

agency retainer cost of INR

100,000 only

Agree to invest INR

600,000 every month for

next 2 quarter additionally

We design marketing

roadmap for Clients

objectives

Reintroduce client branding

with brand new strategy

approach based around

current selling high points

By end of 2nd quarter we

are confident of reaching

objectives to motivate you

continuing on your profile

journey

Start DesignInvest Promote Success

01Defining SuccessWhat are various achievable we delivery wit proposed marketing roadmap for Real Estate Clients?

1st Month

Reduce bounce rate by

20%2nd Month

Increase verified property listings by

35%

3rd Month

Improvise authentic link building by

50%Quarter 1

Increase new visitor acquisition by

90%

With an investment of up to

600,000 per month, Hash Dash

Digital will ensure required

objectives of Real Estate clients

including bounce rate

reduction, authentic link

building & lead generation are

delivered. In addition, we will

also attract following attributes:

1. Visitor Tracking

2. Tools & Dashboards for

Brokers

3. Buzz Marketing

4. Collaborate Content

Conclusion

Public Events this Year 0

Timeline of Milestones Ahead for Real Estate Clients via Hash Dash Digital

1st Month, 2015

2nd Month, 2015

3rd Month, 2015

Launch Multiple Landing Pages

Mailer Campaign #MRE

Complete Verified Property Experience

First Week, 2015

2nd Week, 2015

3rd Week, 2015

Kick Start – Client Hash tag

Introduce Broker Tools & Dashboards

Begin Google My Business

Pre Event Buzz, 2015

Main Event, 2015

Month to Renew Retainer Plan

Story Making Verified Property

Client Milestone Event

Re-think.

Hash Tag #hshdsh for more!We are responsive. We are parallax. We are hash dash.

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