Real Pitching Secrets that

Work

By: Iris PR www.IrisPR.com

PR PROS WEAR MANY HATS

SPOKESPERSON

STORYTELLER NETWORKER CREATOR

When it comes to measuring a PR pros’ success, one value stands out...

MEDIA RELATIONS

If you’re not properly managing your media relationships, delivering powerful media placements and fostering relationships can be a struggle.

THE SOLUTION

STRATEGIC PITCHING IS WHAT SEPARATES

THE PR PRO FROM THE PR FLACK

REMEMBER: YOU ARE ONLY ONE FISH IN A VERY BIG POND...

A HARVARD BUSINESS REVIEW BLOG POST REPORTED THAT WRITERS AT NYTIMES.COM, CNN.COM AND THEGUARDIAN.COM RECEIVE MORE THAN 38K EMAILS IN ONE YEAR...THEREFORE IT IS CRUCIAL TO STAND OUT. HERE’S HOW

Let’s start with what not to do

Write a novel

Journalists and editors are busy;

the last thing they want is a novella in

their inbox.

Be quick & sloppy

You are trying to impress a

professional writer. Send only polished

materials.

Fluff your pitch

Journalists know the difference

between news and marketing hype.

Stalk them like prey

Follow up is good, stalking is bad.

Being creepy will only get you blacklisted.

Spray and pray

Don’t mass pitch -- EVER. Target every

pitch to the recipient.

STOP SENDING MASS PITCHES

The difference between mass pitching and targeted pitching is like the difference between speed-dating your way through 20 strangers in one hour and striking up a great conversation with someone at a coffee shop.

When journalists are asked the reasons that they rejected pitches,

the #1 response is “lack of

personalization.”

So, what should you do?

Get to know your media contacts’ preferences

Engage with your influencers on social

media, read their articles, and respect their public

and personal boundaries.

Create a great subject line that captures

attentionConsider your own habits

when checking your inbox. Avoid spam-like subject

lines. 33% of email recipients open an email based on the subject line

alone.

Be relevant, unique and newsworthy

If you’re pitching consumer tech, don’t

target a B2B tech writer. Take the time to ensure

the story you’re pitching is relevant to the recipient.

Always be aware of trending topics

Part of being a strategic PR pro is being aware of

what’s topical. It is easier to get a story placed when it relates to timely topics.

Tools like IrisPR help PR pros be more targeted and strategic with media relations.

Our data reveals insight that helps you get more

wins per pitch, and prove the value of your

media relationships.

BE

STRATEGIC

It doesn’t take long to send a well-targeted pitch. The results are stronger relationships and more wins with less effort per

pitch.

Click here to read the full e-book version of “Real Pitching Secrets That Work”.