real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other...

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2015/10/ 01 Isabelle LEONARD Project manager for statistical issues Insee Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products French scanner data project

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Page 1: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01

Isabelle LEONARDProject manager for statistical issuesInsee

Real sale prices vs. displayed prices :an issue to consider before expanding scanner data to other sectors than food products French scanner data project

Page 2: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop2

French scanner data project

Objective :Computing an index using scanner datafor industrial food products, health and beauty, and home care productssold in mass-market retail stores in métropolitan Francewithout changing the current concepts of the CPI

Laspeyres index, chained annualyBasket up-dated at the beginning of each yearWeight computed from the turnovers of the previous yearReplacements of products during the year with a quality-adjustment

Page 3: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop3

The phases of a project at Insee

Page 4: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop4

A first test in 2011

Goal : checking of the prices provided in the scanner data

Method :search for the products collected in outletsin a sample of scanner data (10 families of products sold in 1000 outlets)by teams in offices that compared the descriptions of the products in the collection and in scanner data

Results :

Number of products %

Identical prices 208 60

Prices difference < 5% 51 15

Prices difference > 5% or failure to find the product

86 25

Total 345 100

Page 5: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop5

A second test in 2014

A new method to correct two problems in the first test :– Using the GTIN to identify products in the collection– Using daily scanner data prices (v.s. weekly average prices)

Aims of the 2nd test : – Is the GTIN a reliable identifier for items?– Are the prices in scanner data close to the prices in collection?

Page 6: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop6

The management of the test

• When ?From the 2nd until the 27th of june 2014

• Where?in supermarkets and hypermarkets of metropolitan France(Only the stores of the firms that agree to send their scanner data to Insee)

• How?The barcodes of the items were scanned by price collectors at the same

time they collected the prices of all products of the CPI

Page 7: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop7

The search for sales in scanner data

• 1021 barcodes scanned in 40 outlets

• Research for a salefrom the 5th of may until the 27th of julyindependently of the date of the collectionthe sale retained is closest to the date of the collection

Page 8: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop8

Results of the test

Number of products %

Identical prices 829 81,3

Different prices 124 12,1

No sale 35 3,4

The barcodes don’t translate a GTIN 33 3,2

TOTAL 1021 100,0

Page 9: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop9

Products not sold during the 3 months

SectorsNumber of

products not soldNumber of

products sold% of products

not sold

Food products 1 526 0,2

Manufactured goods 12 234 4,9

Clothing 13 128 9,2

Durables goods 9 65 12,2

Total 35 953 3,5

Page 10: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop10

Period between the sale and the collection

sectors

% of products sold

Number of

matched barcodes

Max length

before the collection

Max length

after the collection

from8

until49

days

from1

until7

days

thesameday

from1

until7

days

from8

until49

days

before than after

the collection

Food products 1.1 8.6 80.4 9.3 0.6 526 23 14

Manufactured goods 10.3 21.4 36.8 23.1 8.5 234 43 37

Clothing 16.4 21.9 10.2 21.1 30.5 128 35 18

Durable goods 10.8 15.4 10.8 16.9 46.2 65 27 49Total 6,1 14,0 55,5 14,8 9.7 953

Page 11: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop11

Différent dates, more different prices?

sector

Products soldthe same day another day

than the collection

Number of products

Number of products sold at

different prices

% Number of products

Number of products sold at

different prices

%

Food products 423 42 9,9 103 8 7,8Manufactured goods 86 5 5,8 148 13 8,9Clothing 13 5 38,5 115 34 29,6Durable goods 7 1 14,3 58 15 25,9Total 529 53 10,0 424 70 16,7

Page 12: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

2015/10/01European scanner data workshop12

Results and limits

• Less sales in clothing and durables goods– Many days without sales of a precise product– For some items, no sales during a long period

but no evident consequences on prices

• The limits of the study– Few products in durable goods and clothing (215)– July (the month after the test) is a sales period in France– No specialised store in the sample of outlet

Page 13: Real sale prices vs. displayed prices : an issue to consider before expanding scanner data to other sectors than food products - Isabelle Léonard

Thank you for your attention !

ContactIsabelle LéonardTél. : 01 41 17 68 05Courriel :[email protected]

Insee18 bd Adolphe-Pinard75675 Paris Cedex 14

www.insee.fr

Informations statistiques :www.insee.fr / Contacter l’Insee09 72 72 4000(coût d’un appel local)du lundi au vendredi de 9h00 à 17h00