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141 Tremont Street, 7th Floor, Boston, MA 02111 USA 1.800.418.0746 | +1.617.418.4422 [email protected] www.localytics.com © 2014 Localytics PRODUCT DATA SHEET Acquire Interact Personalize MARKETING ANALYTICS Analyze REAL-TIME ANALYTICS & MARKETING FOR MOBILE AND WEB APPS. With an app-centric approach to analytics and marketing, you’ll have the insight you need to take immediate action to engage your app users. ANALYTICS Real-Time Engagement Analysis Funnel Management Segmentation Lifetime Value Tracking MARKETING Acquisition Management In-App Messaging Push Messaging A/B Testing Insight and action – All from one source Localytics is the leading marketing and analytics platform for mobile and web apps. We give you simple yet actionable data that helps you maximize the lifetime value of your users, helping you do more of what’s working and less of what’s not so you can deliver incredible app experiences to your customers. Localytics currently supports more than 5,000 customers and reaches 20,000 apps, 1.4 billion devices and 50 billion data points monthly.

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141 Tremont Street, 7th Floor,Boston, MA 02111 USA

1.800.418.0746 | [email protected]

www.localytics.com© 2014 Localytics

PRODUCT DATA SHEET

Acquire Interact Personalize

MARKETING

ANALYTICS

Analyze

REAL-TIME ANALYTICS &

MARKETING FOR MOBILE

AND WEB APPS. With an app-centric approach to analytics and marketing, you’ll have the insight you need to take immediate action to engage your app users.

ANALYTICS

Real-Time Engagement Analysis

Funnel Management

Segmentation

Lifetime Value Tracking

MARKETING

Acquisition Management

In-App Messaging

Push Messaging

A/B Testing

Insight and action – All from one source

Localytics is the leading marketing and analytics platform for mobile and web apps. We give you simple yet actionable data

that helps you maximize the lifetime value of your users, helping you do more of what’s working and less of what’s not so

you can deliver incredible app experiences to your customers.

Localytics currently supports more than 5,000 customers and reaches 20,000 apps, 1.4 billion devices and 50 billion data

points monthly.

141 Tremont Street, 7th Floor,Boston, MA 02111 USA

1.800.418.0746 | [email protected]

www.localytics.com© 2014 Localytics

PRODUCT DATA SHEET

ANALYTICS

Garner insight from powerful, real-time analytics for all your mobile and web apps. Our cloud-based, personalized solution

enables you to segment users based on real in-app activity and identify who your customers are, where they came from,

and what they’re doing. Develop behavioral and activity trends based on your unique performance metrics.

Real-Time Engagement Analysis

Get the pulse on your app with powerful, flexible, and interactive analysis reports – all in real-time

See results whether your users are online or offline

Funnel Management

Motivate more prospects to conversion with

real-time, retroactive funnel analysis

Evaluate common paths to in-app purchases,

subscriptions and registrations

Segmentation

Segment users based on demographic attributes,

behavioral data, device and app-specific data to

achieve targeted mobile app marketing

Dynamically create and test real-time user

segments to optimize your app

Lifetime Value Tracking

Take your marketing analysis beyond downloads stats and baseline acquisition costs to end-to-end analysis of your

most profitable users

Learn which acquisition channels are performing best based on lifetime value (LTV) analysis, regardless if you are

tracking revenue, engagement or loyalty as key KPIs

141 Tremont Street, 7th Floor,Boston, MA 02111 USA

1.800.418.0746 | [email protected]

www.localytics.com© 2014 Localytics

MARKETING

Leverage valuable customer insights to put your data into action. Identify, analyze and take action on app data in real-time

to deliver targeted, predictive in-app or push marketing campaigns. Create better interactions with your users, driving

engagement, revenue, and loyalty. Let your real-time analysis guide the right message, to the right customer, at the

right time.

PRODUCT DATA SHEET

In-App Messaging

Connect with users in-app, with the right message at

the right time, to prompt desired actions

Trigger messages in real-time based on actual app

usage leveraging insight from Localytics Analyze

Push Messaging

Re-engage your users with push notifications that

bring them back into the app

Increase conversions, drive engagement and improve

retention through highly targeted campaigns, even

when users have not been in the app for months

Acquisition Management

Integrate your mobile advertising platforms with

Localytics to obtain a holistic view of your customers

over time

Measure how your downloads convert into your most

valuable customers and execute in-app marketing to

increase their lifetime value

A/B Testing

Test different messaging and content with users by

segment

Understand how content impacts life time value

(LTV) and easily change messaging and content in

response

TRUSTED BY THESE TOP BRANDS

About Localytics

Localytics is the leading marketing and analytics platform for mobile and web apps. Localytics works with some

of the world’s most well known brands, like eBay, Salesforce, Microsoft and The New York Times, helping them

create great experiences for their customers and maximizing profitability, engagement, lifetime value and loyalty.

Localytics provides analytics and marketing for more than 1.4 billion devices across more than 20,000 apps.

For more information visit www.localytics.com or contact [email protected] to request a demo.

PRODUCT DATA SHEET

141 Tremont Street, 7th Floor,Boston, MA 02111 USA

1.800.418.0746 | [email protected]

www.localytics.com© 2014 Localytics

Value Beyond our Cloud-based Service

Deploy in Less than 10 Minutes

Integration is easy – with our plug-and-play

SDK, easy-to-use guides and our

ultra-responsive Customer Success team if

you have questions, you’ll access real-time

analytics and marketing in no time. No

coding knowledge required.

Available on All of Your Devices

From web to mobile to tablets – you need to

know your users no matter which device your

customers choose. Only Localytics supports

all major platforms – iOS, Android, Windows 8,

Windows Phone, Blackberry and HTML 5. This

breadth ensures you have a unified view of

your customers regardless of their device.

TRUSTED BY THESE TOP BRANDS

Complete Data Access

Our powerful query builder and full-fledged

export API seamlessly integrate your data with

your existing enterprise systems – whether

its your web analytics, data warehouse, CRM,

advertising or business intelligence solution,

we make it easy to connect the dots across

your platforms.

Customer Success Team

Our job is to make you successful, whether

you are a fledgling start-up or a Fortune 500

company. Our Customer Success Team are

always there for you and we’ll leverage our in-

dustry experience from thousands of customer

engagements across 1.4 billion devices to take

your app to the next level.

API