Commercial leaders spend vast resources to devise brand strategies, investing in rich data sets and hiring consultants to help advise on go-to-market approach. Without a mechanism to deliver these strategic insights or learn from performance in real-time, it’s difficult for commercial teams to execute on strategy as intended and engage with customers in a way that’s most relevant and effective.

Aktana’s decision support platform bridges the gap between strategy and execution. It harnesses machine learning to equip sales and marketing teams with the tools and knowledge to seamlessly coordinate and drive intelligent multichannel engagement with healthcare professionals (HCPs).

That’s why half of the top 20 global biopharmaceutical companies are Aktana customers.

Turn existing strategies into data-driven game plans and seamlessly incorporate decision support as part of a multichannel customer journey with simple configuration options. By providing relevant context to generate critical suggestions and insights, marketers can empower field actions to align with brand strategy as intended. Likewise, marketers can set field activity, or inactivity, to trigger customer journeys, incorporating known preferences to personalize the customer experience.

1 Configure the Engine

Aktana’s proprietary decision support platform synthesizes and prioritizes data to provide commercial teams relevant insights and suggested actions within their workflows. Directly within their CRM system, field users can access critical information and recommended next actions to more effectively engage with customers.

• Suggestions consider all possibilities and suggest specific, prioritized actions with supporting rationale.

• Insights comb through the data and present just what is relevant to the decision at that time.

2 Empower Commercial Teams

With real-time feedback on field actions, HCP-specific constraints, and data across all sources, Aktana utilizes machine learning to evaluate how effectively a plan was executed and the impact it had across HCP segments. By capturing this information and sharing it in clearly understood terms, Aktana enables commercial leaders to connect actions to results and make improvements with greater frequency and effectiveness than before.

3 Improve Performance

Real-time decision support that improves engagement across all channels

GO TO MARKET SMARTER

Aktana Customers Achieve Proven Results:

More Effective HCP Engagement | Aktana helps users become

more knowledgeable about an HCP’s challenges through

insights such as script-writing dynamics, formulary changes, or

patient trends. Customers have reported up to 15 percent lift in

prescription sales.

Improvement in CRM Satisfaction | Not only are field users

likely to increase CRM sync frequency with Aktana, but they also

report up to 40 percent improvement in CRM satisfaction when

they have access to Aktana’s suggestions and insights.

Dynamic Responses to Market Changes | Formulary win?

Competitive product launch? Aktana helps life sciences

companies effectively inform the field of market changes and

suggest actions for how to respond or drive desired outcomes.

www.aktana.com • 1.888.707.3125 • sales@aktana.com

Aktana applies domain-specific artificial intelligence (AI) to continually improve decision support for commercial teams. Whether

determining which email to send next or when a rep should follow up with a new detail aid, there are vast amounts of ever-changing data

points and factors to consider. New Rx data, important formulary changes, or other major market events could dramatically change visit

priorities at a moment’s notice.

AI for the Life Sciences Industry

Aktana customers have achieved 40 percent improvement in CRM satisfaction, up to 15 percent sales lift, and 2x email open rates.

Using machine learning to identify patterns and predict the

parameters that lead to success, Aktana helps life sciences

companies constantly refine strategy and execution to

improve customer engagement across channels. Critical

to maximizing adoption and decision support success,

Aktana’s machine learning models automatically incorporate

how users interact with suggestions and insights to ensure

Aktana’s output always “feels right” to users.

Increased Channel Utilization | With Aktana, field users know

when multichannel activity should impact their decisions and

are effectively guided to initiate activities through new channels,

such as compliant field email. For example, customers cite open

rates are doubled with Aktana.

Better Call Plan Adherence | Aktana continually analyzes all

available data in real-time so users can respond quickly and

productively to real-world complexities and opportunities.

Coordinated Multichannel Execution | Aktana enables

consistent, coordinated messaging across field- and marketing-

driven channels. If a sales rep dismisses a critical suggestion to

send an email, for example, Aktana learns from this action and

can trigger execution through another channel, removing the

suggestion from the rep’s workflow.

Knowledge When It’s Needed