Real Time Relevance for MobileMike Conover, Ph.D.Senior Data Scientist, LinkedIn
Friday, February 20, 15
People Organizations Jobs Skills Education Knowledge
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Sample Corporate Network
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How do industries evolve in time?Which companies are positioned for explosive growth?
Which jobs will employ the workforce in ten years?
Industrial Structure
Environmental Consulting
Friday, February 20, 15
TechnologyEntrepreneurship
2013 Connection Graph
lnkd.in/report
Friday, February 20, 15
Crunchbase Entrepreneurial Demographics
lnkd.in/reportFriday, February 20, 15
“Experience is the teacher of all things.”Julius Caesar
lnkd.in/reportFriday, February 20, 15
lnkd.in/report
Predicting VC Investment
Friday, February 20, 15
Network Intelligence
Connected
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The Strength of Weak Ties
Fundamental Value PropositionZero Marginal CostNew Information
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RelationshipOpportunities
Job Changes Work Anniversaries
Birthdays Content Creation
Recent Meeting
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Prioritization ExerciseNot Every Event is Equally RelevantTarget Market
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Mobile Dimensions
AccuracyPush NotificationsImplement and Iterate
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AAABABBCBCCC
Heuristic Ranking + Time Decay
The Power of Intuition
Friday, February 20, 15
The Power of Intuition
“In god we trust, all others bring data.”
Friday, February 20, 15
Relevant Dimensions
Framework Must SupportPersonalizationDemographics & EngagementRelationship QualitySensor DataProfile SimilarityCard Features
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Computational Aspects
Offline OnlinePersonalizationRelationship QualityProfile Similarity
Sensor DataImpression Counts
DemographicsCard Features
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βi (Offline Features + Online Features)
Architectural Diagram
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Experimentation
OBSCURE
LinkedIn PlatoXLNT
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Network Intelligence
Connected
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CasidheLee
MathieuBastian
AkhileshGupta
VinodhJayaram
DavidBrubacher
Friday, February 20, 15
Real Time Relevance for MobileMike Conover, Ph.D.Senior Data Scientist, LinkedIn
Friday, February 20, 15
Gatekeeper
Default Landing Experience
Friday, February 20, 15
Impressions @ Position
CTR @ Position
20x Dropoff
80% Avg
Raw Materials
Principled Decision Making
Weighing Tradeoffs
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Tracking Data0,0 0,1 0,2
1,0
2,0
1,1
2,1
1,2
2,2
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